Glossary

AI Agents (Artificial Intelligence Agent)

API

API Calls

API Endpoint

BANT

CIAM – Customer Identity and Access Management

Cluster Analysis

Composability

CRISP-DM

Cross Validation

Customer Data Platform (CDP)

Customer Intelligence

D-U-N-S

Data At Rest Encryption (DARE)

Data In Transit Encryption (DITE)

Data In Use Encryption (DIUE)

Data Intelligence

Data Management

Data Steward

Decision Trees

Descriptive Analytics

DMP (Data Management Platform)

ESB (Enterprise Service Bus)

ETL (Extract, Transform, Load)

Golden Record

Gradient Boosting

GraphQL

HubEngine Actions

HubEngine Adapter

HubEngine Conditions

HubEngine Group

HubEngine Plan

HubEngine Relation

HubEngine Trigger

Hybrid Integration

Hyper Personalization

Integration of systems

Latency

Lead Routing

Linear Regression

Logistic Regression

Marketing Automation

Marketing Intelligence

Memory Sizes (MB, GB, TB, PB)

Model Evaluation for Machine Learning

Model Tuning

Module

MongoDB

Multi Golden Record

Multi-Factor Authentication (MFA)

OData (Open Data Protocol)

On-Premises / On-Prem

Passkey/WebAuthN

Power User

Predictive Analytics

Prescriptive Analytics

Process Mining

Random Forest

Record Linkage

Regular Expression (Regex, RegExp)

REST and RESTful-API

Robotic Selling

Sales Intelligence

Smarketing

SOAP

Strategic sales

TOTP (Time-based One-Time Password)

Ultimate Beneficial Owner (UBO)

Unbalanced Classes (Machine Learning)

UTM Parameters

Variance-Bias-Trade-Off (Machine Learning)

VPN (Virtual Private Network)