Seamlessly extend your SAP systems (MDM, C4C, S/4HANA) with real-time data from Dun & Bradstreet. Effortlessly enrich your accounts with external insights like company information, compliance, risk, AML, ESG, and more. Leverage GenAI-driven data enrichment to automate workflows and make smarter, data-driven decisions.
With the Advanced SAP-D&B Integration you have clean, up-to-date, high-quality data for every account in your system in real time. This is especially important since it is estimated (source: Salesforce) that 91% of the data in a CRM system is incomplete and 70% of the data becomes outdated within a year.
In a short video (1:56 min.) we show you how the D&B data is integrated and visualized in a SAP C4C in real time with just a few clicks. There are many more features that are not shown in the video. Contact us if you want to see more!
“With Marini Systems we have gained a flexible and reliable partner for data integration. In today’s world, we face countless system types and providers. At the same time, resources, especially in IT, are becoming increasingly scarce. Through the Marini Integration Platform, we easily deliver our data to any of our customers’ systems, be it CRM, ERP, MDM or any other. For our customers, this means data integration without a time-consuming IT project. So we can ensure that the D&B Data Cloud is integrated into our customers’ systems quickly and automatically.”
Björn Gerster – Director Marketing Consulting DACH, Dun & Bradstreet
Enrich your customer data with all the important data – everything from Master Data to Financial to Risk and Compliance is possible.
No DUNS available? You identify the unique DUNS number automatically or manually via the Identity Resolution. Then your customer data will be automatically enriched depending on the booked Data Blocks from D&B.
You can also find new customers using the Type Ahead or Criteria Search. The customer data is loaded into the Marini Integration Platform, transformed and synchronized directly into your connected SAP system.
Stay up to date with monitoring – you get changes immediately pushed to your SAP system.
As soon as an update is available from Dun & Bradstreet, it is applied and synchronized in your SAP system. It does not matter which Data Blocks have been subscribed to. Your data will be updated continuously. The monitoring of customer data can be activated either manually or by rule for each individual customer. As soon as the data at D&B changes for a DUNS you are monitoring in your system, the Marini integration will be informed of the change and the updated data will be automatically and directly transferred into your system.
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With real-time integration from Dun & Bradstreet’s Data Services, your sales force has the most current and relevant information on every account.
Ensure the data quality of your master data continuously and automatically.
Retrieve the master data for your potential customers and new customers and update the master data of your existing customers continuously and completely automatically. Depending on the package booked with Dun & Bradstreet, all important data such as contact data, industry codes and key figures (company size, structure, etc.) are available.
Increase the success of your marketing and sales campaigns.
Identify who else might be interested in your products, create better campaigns and focus on promising leads. Learn more about your customers’ activities and profile, so your sales team is up to date, making better decisions. Leverage the potential of your regular customers with successful up-selling and cross-selling activities.
Minimize your business risk with extensive assessment data.
Find out about potential risks with your business partners at an early stage. With effective risk and credit management, you can make the right decisions, reduce bad debt losses and thus increase your cash flow. Effective risk management is only possible with reliable data. It helps you to identify opportunities and risks at an early stage.
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Identify your new business partner effectively and quickly. The basis for this is the globally unique identification number D-U-N-S®. Powerful search options are the basis for this. In the Advanced SAP-D&B Integration, the search options are integrated and can be called directly from your SAP system.
The fastest way to the unique DUNS number.
Type the company name you are looking for into the mask and get the most relevant matches displayed on-the-fly. The fastest way to identify a new business partner and create it directly with the correct master data.
D&B offers you a statistical matching for your accounts.
You don’t know the exact name, but you know more details? Statistical matching suggests the most likely companies based on your information. You decide and get the right data synchronized directly into your SAP system.
You have extensive search options – for new accounts.
Looking for new customers? Select the most relevant companies according to your own search criteria such as industry, size, address, radius and much more. You can use these for marketing and sales campaigns.
Related pages and resources
All D&B services are integrated into the Marini Integration Platform and available there as services. The platform is responsible for monitoring, data transformations and controls the data flows. The data is synchronized from the platform to the corresponding modules of your SAP system in real time.
The prerequisite for using the solution is an API Key for the corresponding API from Dun & Bradstreet. Nothing else needs to be installed in the Marini Integration Platform. The DataEngine is connected to your SAP system (e.g. MDM, C4C, S/4HANA) by the HubEngine. For this, your SAP system must be accessible via an API and an API user must be set up. Finally, it must be possible to set up a mashup in the instance – either by your own IT or your system administrator. To summarize you must answer the following questions positively:
The Advanced SAP-D&B Integration was modeled on the basis of the Marini Integration Platform in close cooperation with Dun & Bradstreet, whereby the topics of data security and data protection (DSGVO-compliant and hosting in Germany) were given high priority. Further, quality and high performance were specifically adressed. All three components are used on the Marini Integration Platform: HubEngine, DataEngine and the Data Marketplace.
During the development of the Advanced SAP-D&B Integration, one of the most important points was to ensure a fast deployment. The Marini Integration Platform is usually deployed within a few days after booking. Since the application is based on standards, rapid deployment is easy to implement.
The challenge here comes from the fact that multiple parties are involved. You still need to book with D&B the appropriate data services that you want to integrate (these depend on your business processes). It is also imperative that some minor adjustments are made to your SAP instance. This is the responsibility of either your IT or your external SAP integrator. Of course, we have no influence on these factors. However, we provide your IT or your SAP integrator with all the necessary information in advance so that as many steps as possible can run in parallel.
We work closely with D&B to ensure a fast time-to-market.
Just contact our sales team. You can access the form here. Our sales team will clarify the exact requirements with you, answer all important technical questions and advise you on which Professional Service is most suitable for you. For example, a planning project would make sense if you are not yet able to define the exact requirements. If you want to be consulted holistically over a longer period of time, a consulting contract seems to make the most sense. However, single individual implementation projects are also possible.
The price of your integration solution depends on several factors. On the one hand, it depends on the components booked, and on the use of the platform. We transparently price the use of the platform. You only pay as much as you use (i.e. synchronize or store). You can get a quote for your integration from our sales department. Just ask for it. However, please keep in mind that without the exact specific technical requirements, no quote can be provided. Then our sales department can only give you a non-binding estimate based on our experience.
Slide download of a guest lecture on Integrated Data Intelligence given at the renowned Goethe Business School.
Improve the data quality of businesses stored in your HubSpot system with just two clicks! It’s as easy as using the HubSpot API.
