Evalanche Data Cloud

Manage your data objects and models more flexibly with the Evalanche Data Cloud

The Evalanche Data Cloud allows you to easily and seamlessly integrate Evalanche with all your other systems – using the Marini Integration Platform as a control center. Manage your custom data objects flexibly, centralized or decentralized, with the Evalanche Data Cloud. This enables you to easily implement strategies such as account-based marketing.

Marini Systems is an important partner for us in the development and operation of closed loop marketing automation solutions.

“As a technology provider with in-depth knowledge of the processes and requirements of an agency, Marini Systems, with its Integration Platform and CRM and data management solutions, not only provides us with the tools but is also a valuable sparring partner.”

Alexander Körner – CEO of b.relevant – Agile Digital Marketing Agency GmbH

Exceed the limits of your infrastructure and leverage data models of the Evalanche Data Cloud for your growth

With the Evalanche Data Cloud, which is based on the Marini Enterprise Integration Platform, you can easily model your own platform with your required Custom Data Objects – and customize it according to your needs and requirements. From a distributed platform to a centralized platform, everything is possible. The benefits of holistic data integration and management are clear: 70% higher customer loyalty and an average growth of 30% per year.

  • Custom Data Objects (1:n, n:m relations)
    With the Evalanche Data Cloud, you can resolve and relink entities. For example, you can add relations to accounts, webinars, events, campaigns, or tickets from your Evalanche profiles. Map all your data models effortlessly with Custom Data Objects. You can map any data object.
  • Centralized Data Management
    You can use the Evalanche Data Cloud for centralized data management and model a customer data platform. This gives you a unified view of your customers – all data centralized and always available.
  • Distributed Data Management
    Alternatively, you can use the Evalanche Data Cloud as a distributed platform to connect Evalanche with your other systems, such as your CRM system. This way, you can synchronize your data in real time between your systems – and always have the latest version of all data directly available everywhere.
  • Account-Based Marketing (ABM)
    Custom Data Objects also allow you to create a data model for accounts and thus use account-based marketing effectively. The contacts are thus linked to the associated account by relations. Contact scores can now be aggregated at the account level.
  • Full supported integration into Evalanche
    The profiles from Evalanche thus receive relations to all your modeled Custom Data Objects in the Evalanche Data Cloud – such as accounts (ABM), webinars, events, tickets or requests.
  • Campaign control from the Evalanche Data Cloud
    With the full integration of Evalanche with the Data Cloud, you can also control functions in Evalanche from the Data Cloud – such as sending mailings. Control your automated campaigns in Evalanche with the data from your Data Cloud, which you collect from all your systems – for higher conversions.
  • Reports and visualizations
    In the Evalanche Data Cloud, you can link, transform, and route your data. Because your data view is holistic, you can easily create analyses and visualizations. Or you can seamlessly connect a BI dashboard. For example, visualize the opening rates of your mailings and campaigns over the timeline.

With the Evalanche Data Cloud, you have a powerful platform to successfully manage your Custom Data Objects around Evalanche

The Evalanche Data Cloud offers you, in addition to the main functionalities in data integration and data management, the possibility to create reports, evaluations and visualizations.

Configure the platform exactly to fit your requirements in order to strengthen your customer relationships and grow more sustainably

Customization

Offer your team a customized and more flexible solution.
All modules can also be adapted and extended during operation via an intuitive user interface. You can set up additional input and selection fields, relations, labels and rules and adapt existing ones. Furthermore, all users can create and customize their own lists, filters and dashboards at any time. It couldn’t be easier.

Development

Also model new modules (custom objects) faster and easier.
In the Evalanche Data Cloud, new modules can also be created quickly and easily via the no-coding UI. For example, you can create separate modules for inquiries, webinars, campaigns, tracking, invoices or contracts and integrate them with other systems (e.g. inbound or ERP). All adjustments can be applied directly and quickly (zero downtime).

Data quality

Complete and up-to-date data is critical to sales success.
In the Evalanche Data Cloud, you can use flexible workflows to keep your data up to date, transform it based on rules, and ensure data quality. In addition, external data sources and update services are available via the Data Marketplace. This enables you to meet even the most demanding requirements in the areas of MDM, KYC, AML and ESG.

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No-Coding and Zero Downtime Deployment

For all those who want to go beyond professional standards: Using the no-coding user interface, even demanding requirements can be implemented more quickly and systems can be modified during operation. This shortens the runtimes of IT projects, which also significantly reduces costs.

Create smarter Data Pipelines and freely model data objects with the Evalanche Data Cloud

Integration

Seamless and fast integration with all relevant systems
The Evalanche Data Cloud is built on the Marini Enterprise Data Integration Platform. Through the platform, you can unite your marketing automation campaigns, webinar offers, performance marketing campaigns and ERP processes with your sales processes in real time and without media breaks. Many standard integrations can be set up with just a few clicks and custom connections can also be developed (cloud, on-premises, bi-directional, all endpoints and real-time).

Automation

Optimize your sales performance, smart and automated
Using the unlimited workflows, which run in real time or time-controlled and are set up via an intuitive user interface, your sales processes can be automated in a rule-based and data-driven manner. Integrations even allow you to do this across systems. So you never miss a sales opportunity, can respond immediately and automate recurring tasks, freeing up more time for your customers and significantly increasing your sales productivity.

Analysis

Analyze information in real time and make data-driven decisions
To better measure success and strategically manage sales, flexible and meaningful reports are critical. The reports in the Evalanche Data Cloud allow you to access all data in real time, evaluate and visualize it directly. Via the dashboards, users can clearly view the relevant and daily updated data. This means that your sales team is always up to date, can create professional forecasts and make the right decisions.

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Selected cases of the Evalanche Data Cloud in use

ROI calculation thanks to Evalanche and Google Ads integration with a centralized platform

In Evalanche, leads are generated via form entries in mailing campaigns. The UTM parameters in the form entries are also saved in Evalanche. The profile including UTM parameters is synchronized into the centralized platform. The campaigns from Google Ads also run into the platform – thanks to seamless integration using the HubEngine.

The further conversion of leads is tracked in the centralized platform. In this example, via direct input into the centralized platform via its user interface. However, the information can also come from the CRM or ERP system. As soon as leads have been converted to contacts and a deal has been realized, the ROI of the campaigns that were synchronized from Google Ads can be calculated via the UTM parameters of the contacts that were originally delivered from Evalanche associated to the lead.

Thus, it can be seen quite clearly how many leads come through which campaigns and also which campaigns that bring leads who close deals. So there is transparency about marketing accountability, which in turn enables optimal campaign management. This is especially important since studies estimate that poorly qualified leads cause 550 man-hours and $32,000 in costs per salesperson annually. Optimal campaign management (i.e., focus on successful campaigns) also increases lead quality.

Via Google Ads the campaigns (with UTM parameters) are transferred into the DataEngine. UTM parameters are saved in Evalanche for each form submission. All profiles are synched to the DataEngine where purchases are entered (or synched from the ERP-system). Based on all these information the ROI of the campaigns can easily be calculated.

The SAP Sales Cloud integrated with Evalanche for optimal analysis of campaigns in the BI dashboard Google Data Studio

Contact data from the SAP Sales Cloud is synchronized to Evalanche via a distributed platform. There, the contacts are automatically supplied with marketing campaigns.

But how effective are the campaigns that have been carried out? Via the Marini Integration Platform, all relevant information (i.e. profiles and tracking data) is gathered from Evalanche and transformed in such a way that it can be optimally evaluated via a BI dashboard – in this case via Google Data Studio.

There, you have access to extensive analysis options. This allows you to evaluate the effectiveness of your campaigns and then adjust and optimize them. Marketing accountability has long been an important part of every marketing activity. By evaluating your campaigns, you get a better decision-making basis for the upcoming marketing activities to deliver a sustainable contribution to the growth of your company.

Contacts from the Sales Cloud are synched via the DataEngine to Evalanche where they are nurtured automatically. Then the profiles with all additional tracking data is synched back to the DataEngine. All the data is transferred to the BI dashboard provided by Google Data Studio for in-depth analyses of campaign success.

FAQs about Evalanche Data

Evalanche Data powered by Marini Systems is high-performing, scalable, secure and privacy compliant.

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