Machine learning can support and improve processes in marketing and sales. The basis for meaningful machine learning is at least partly the integration of data. Data availability and quality are particularly important here. Data integration makes data available for Machine Learning models. Data management increases the quality of the data, which in turn has a positive effect on model performance. In addition, there are many other positive effects of effective data integration and effective data management, such as data enrichment, data consistency, data currency.
The Golden Record – really as important as everyone says?
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These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…
