Google Integration

Integrate all Google applications unlimited and faster

Your data available everywhere: Integrate all your Google systems and applications into your system landscape and automate processes across the boundaries of the individual systems. This way, you can place the customer at the center and design your data and processes optimally – without the restrictions of your individual systems.

Integrate all Google applications and systems without effort and more successfully

Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure

Technical details

Selected features for powerful Google integrations

  • All endpoints
    All endpoints of your Google applications are fully integrated and automatically recognized.
  • Uni- and bidirectional
    Synchronization can be configured unidirectional or bidirectional for your system.
  • Flexible synchronization
    Create records in one synchronization direction and only update them in the opposite direction – no problem.
  • Conditions & Actions
    Data can also be synchronized only according to certain conditions from or to your Google application.
  • Systems evolve continuously
    New fields are read out, recognized and can be directly integrated into the synchronization via dialog.
  • Hosting independence
    Link your Google application with others, whether they are hosted in the cloud, hybrid or on-premises.
  • Custom development
    Model your individual connectors of your Google integration via the intuitive user interface.

Full feature list

Details of the full feature list can be found under the HubEngine and DataEngine components. Information about the integration technologies, the bookable data packages and the Professional Services are documented under the Platform.

Break your data silos, connect your teams and increase your success

Selected cases of Google integrations in use

Data analysis of your campaigns from HubSpot in Google Sheets for better marketing decisions

Want to perform in-depth analysis on the effectiveness of your campaigns? With the Marini Integration Platform, you can integrate all relevant information from HubSpot (e.g. contacts and tracking data) into your spreadsheets on Google Sheets.

Extensive analysis options are available to you there. This allows you to evaluate the effectiveness of your campaigns and then adjust and optimize them. Marketing accountability has long been an important part of every marketing activity. By evaluating your campaigns, you get a better decision-making basis for the upcoming marketing activities to deliver a sustainable contribution to the growth of your business.

Contacts and their respective tracking is synched to Google Sheets to analyze it there.

ROI calculation of your Google Ads campaigns with data from your CRM system for optimal campaign control

Calculating ROI is an important means of guiding decisions. However, it is often difficult to measure the ROI of the campaigns that have been launched. This is because the necessary data is spread across systems. For example, the costs of the campaigns are in Google Ads, while the actual inquiries and closings are stored in CRM and/or ERP. Additionally, it is often unclear which deal can be contributed to which campaign or marketing action. In this example, we assume that the UTM parameters in the SAP Sales Cloud are assigned to the lead.

Now it is possible to integrate the data from all sources into the Marini Integration Platform and bring them together there via transformations. All relevant campaign information (based on UTM parameters) comes from Google Ads, while the inquiries (leads) including UTM parameters are imported from the Sales Cloud. The inquiries are linked to the campaigns via transformation workflows. Afterwards, the ROI or the effectiveness of the campaigns can be calculated in reports. This makes it possible to clearly see how many leads are generated by which campaigns and which campaigns generate the most successfully converted leads. Thus there is transparency, which in turn enables optimal campaign management.

This is especially important since studies estimate that poorly qualified leads cause 550 man-hours and $32,000 in costs per salesperson annually. Optimal campaign management (i.e., focus on successful campaigns) also increases lead quality.

Campaign and tracking data is synched from Google into the DataEngine. There it is combined with lead data from SAP. As long as inquiries in SAP contain UTM parameters (tracking) and are synched back, the ROI of the campaigns can be calculated.

Frequently Asked Questions

Over 4,000 users already count on the Enterprise Data Integration Platform and Services powered by Marini Systems

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