Customer Data Platform Archives

Golden Record meets Micro_Data

Reading Time: 2 mins

Know more. Decide better. High-performance data enrichment with Micro_Data via the MARINI DataEngineData is the foundation of modern…

Realistisches Puzzle-Portrait einer zufriedenen Kundin in mattschwarzen Puzzleteilen – Symbol für die MARINI Golden Record CDP, die fragmentierte Kundendaten zu einem einheitlichen „Single Source of Truth“ vereint.

From Data Silos to Gold: How Golden Records Lay the Foundation for Your Customer Intelligence

Reading Time: 3 mins

Golden Records in your Customer Data Platform (CDP) consolidate fragmented data into a reliable customer profile (Customer 360). Increase efficiency and maximize AI potential for your AI agents.

What a Customer Data Platform can offer you

Reading Time: 6 mins

Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…

AI (artificial intelligence) concept, machine learning, nanotechnologies and face recognition concept, Interactive artificial intelligence digital advertisement in event exhibition hall, CCTV camera

The Golden Record – really as important as everyone says?

Reading Time: 6 mins

These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…

Communication network concept. Network business.

Calculating ROI from Online Campaigns with Seamless Data Integration

Reading Time: 3 mins

Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…

Isometric Server room and big data processing concept, datacenter and data base icon, digital information technology, neon dark gradient

Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?

Reading Time: 2 mins

Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…

CRM Customer Relationship Management for business sales marketing system concept presented in futuristic graphic interface of service application to support CRM database analysis.

How Machine Learning Can Support Your Sales

Reading Time: 5 mins

Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…

API Application Programming Interface connect services on internet and allow network data communication, software engineer touching concept for IoT, cloud computing, robotic process automation

4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales

Reading Time: 3 mins

Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…

Marcus Disselkamp invites Norbert Schuster and Manuel Marini to his podcast

Guest on the German Business Podcast “Kurz Nachgedacht”

Reading Time: 3 mins

Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…

Partner Webinar Uniserv & Marini Systems: CDP Enables RoboticSelling

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Webinar: How to build a solid foundation for RoboticSelling with a Customer Data Platform (CDP). Webinar: Customer Data…