What a Customer Data Platform can offer youLooking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,… 6 Min. Lesezeit
The Golden Record – really as important as everyone says?These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly… 6 Min. Lesezeit
Calculating ROI from Online Campaigns with Seamless Data IntegrationProbably the most important rule in performance marketing is: decisions should not be made on gut instinct, but… 3 Min. Lesezeit
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,… 2 Min. Lesezeit
How Machine Learning Can Support Your SalesMachine learning can make life much easier for sales staff with targeted and smart predictions. The aim is… 5 Min. Lesezeit
4 Tips for the Successful Integration of a Customer Data Platform for Marketing and SalesCustomer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms… 3 Min. Lesezeit
Guest on the German Business Podcast “Kurz Nachgedacht”Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were… 3 Min. Lesezeit
Partner Webinar Uniserv & Marini Systems: CDP Enables RoboticSellingWebinar: How to build a solid foundation for RoboticSelling with a Customer Data Platform (CDP). Webinar: Customer Data… < 1 Min. Lesezeit