Calculating ROI from Online Campaigns with Seamless Data Integration – Part 1
Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…
Data Integration Blog / Tags
Customer Data Platform
The Best of all Worlds – That’s What a CDP Offers
Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…
The Golden Record – really as important as everyone says?
These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?
Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
How Machine Learning Can Support Your Sales
Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…
4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales
Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…
Guest on the German Business Podcast “Kurz Nachgedacht”
Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…
Partner Webinar Uniserv & Marini Systems: CDP Enables RoboticSelling
Webinar: How to build a solid foundation for RoboticSelling with a Customer Data Platform (CDP). Webinar: Customer Data…