What a Customer Data Platform can offer you
Reading Time: 6 mins
Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…
Customer Data Platform
The Golden Record – really as important as everyone says?
Reading Time: 6 mins
These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…
Calculating ROI from Online Campaigns with Seamless Data Integration
Reading Time: 3 mins
Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?
Reading Time: 2 mins
Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
How Machine Learning Can Support Your Sales
Reading Time: 5 mins
Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…
4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales
Reading Time: 3 mins
Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…
Guest on the German Business Podcast “Kurz Nachgedacht”
Reading Time: 3 mins
Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…
Partner Webinar Uniserv & Marini Systems: CDP Enables RoboticSelling
Reading Time: < 1 mins
Webinar: How to build a solid foundation for RoboticSelling with a Customer Data Platform (CDP). Webinar: Customer Data…