Customer Data Platform Archives

What a Customer Data Platform can offer you

Reading Time: 6 mins

Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…

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These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…

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Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…

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Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…

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Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…

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Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…

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Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…

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Webinar: How to build a solid foundation for RoboticSelling with a Customer Data Platform (CDP). Webinar: Customer Data…