An integration is only as good as the data it moves. MARINI synchronizes master data, transactions, and activities bidirectionally between CRM, ERP, e-commerce, marketing automation, and data quality systems — validated, deduplicated, and in real time. Whether SAP with HubSpot, Salesforce with Shopware, or Dynamics with Evalanche: every combination runs through a central platform with no-code configuration, monitoring, and alerting.
CRM systems are the backbone of customer relationships. MARINI connects them bidirectionally with ERP, e-commerce, and marketing automation so that sales, marketing, and service teams work from the same data.
ERP systems manage master data, orders, invoices, and pricing. MARINI synchronizes them with CRM, e-commerce, and marketing so that financial and sales data is available in real time.
Marketing automation delivers campaign data, lead scoring, and segmentation. MARINI connects marketing systems with CRM and ERP so that leads are qualified and campaigns are data-driven.
Shop systems generate orders, customer data, and product information. MARINI synchronizes them with ERP and CRM so that order status, inventory, and customer data stay consistent.
Specialized systems extend CRM and ERP with targeted capabilities: data enrichment with external company data, rules-based lead routing to sales and partners, and automated translation for international markets. MARINI integrates them seamlessly into the existing system landscape.
Explore the available standard integrations for and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
Some vendors offer multiple independent systems under one brand. MARINI understands the differences and connects each product via the appropriate API.
