Andreas is responsible for all customer projects at Marini Systems as Head of Integration and Automation, which includes in particular the integration of systems and the modelling of individual CDPs (Customer Data Platform). Prior to this, he studied economics with a focus on quantitative marketing at the Goethe University in Frankfurt and studied pricing and e-commerce at the University of Cologne. In addition to his academic experience, he supported strategic marketing projects in international groups such as BMW and L’Oréal.
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Slide download of a guest lecture on Integrated Data Intelligence given at the renowned Goethe Business School.