Data Quality

Data quality is critical to making informed decisions in your digital processes, whether they are automated or non-automated. You have many options to improve the quality of your data through Marini Integration Platform.

HubSpot Compliance Check

Dun & Bradstreet integrated with HubSpot: How to improve data quality with just two clicks.

Reading Time: 3 mins

Improve the data quality of businesses stored in your HubSpot system with just two clicks! It’s as easy as using the HubSpot API.

Business network concept.

What a Customer Data Platform can offer you

Reading Time: 6 mins
Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…
Serious bearded IT man in eyeglasses sitting at the table and using laptop computer for developing new website in dark office

How Do I Make My Data Smart?

Reading Time: 4 mins
When people talk about data quality these days, the term “smart data” quickly comes up. In this article,…
AI (artificial intelligence) concept, machine learning, nanotechnologies and face recognition concept, Interactive artificial intelligence digital advertisement in event exhibition hall, CCTV camera

The Golden Record – really as important as everyone says?

Reading Time: 6 mins
These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…
Björn Gerster

Tips from Practice – Interview with Björn Gerster from Dun & Bradstreet Europe

Reading Time: 6 mins
Björn Gerster, Director Marketing Consulting DACH at Dun & Bradstreet Europe, in an interview with Norbert Schuster about…
Communication network concept. Network business.

Calculating ROI from Online Campaigns with Seamless Data Integration

Reading Time: 3 mins
Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…
Isometric Server room and big data processing concept, datacenter and data base icon, digital information technology, neon dark gradient

Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?

Reading Time: 2 mins
Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
Brain that is surrounded by data mash above a circuit board

How Machine Learning Benefits from Good Data Integration

Reading Time: 7 mins
At first glance, data integration and machine learning have little connection. However, clean and good data integration can…
API Application Programming Interface connect services on internet and allow network data communication, software engineer touching concept for IoT, cloud computing, robotic process automation

4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales

Reading Time: 3 mins
Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…
Björn Gerster and Manuel Marini in front of Bisnode Logo

D&B Germany (former Bisnode) Partner Webinar: Lead Qualification – Real-time and Automated

Reading Time: < 1 mins
Bisnode takes your lead qualification process to the next level. Enrich your leads with additional data to better…