Hubspot Integration

Integrate all HubSpot systems unlimited and faster

With the Marini Integration Platform, you can easily connect all your HubSpot systems with the rest of your systems. This way, you control your processes across all your systems and have your data synchronized and available in all systems in real time – for more effective work and more efficient processes.

Integrate all HubSpot systems without effort and more successfully

Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure

Technical details

Selected features for powerful HubSpot integrations

  • All endpoints
    All modules of your HubSpot system (and endpoints) are fully integrated and automatically recognized.
  • All methods
    Besides read, write and update, other methods can be used in the HubSpot modules.
  • Uni- and bidirectional
    Synchronization can be configured unidirectional or bidirectional for your system.
  • Flexible synchronization
    Create records in one synchronization direction and only update them in the opposite direction – no problem.
  • Conditions & Actions
    Data can also be synchronized only according to certain conditions from or to your HubSpot systems.
  • Systems evolve continuously
    New fields are read out, recognized and can be directly integrated into the synchronization via dialog.
  • Hosting independence
    Link your HubSpot system with others, whether hosted in the cloud, hybrid or on-premises.
  • Following modules are supported
    Company, Contact, Contact Lists, Deal, Calendar, Ecommerce Bridge, Engagements, Products.
  • eCommerce Bridge
    Connection of any store system to HubSpot for order fulfillment.
  • Support of API V1 and V3
  • Custom development
    Model your individual connectors of your HubSpot system via the intuitive user interface.

Full feature list

Details of the full feature list can be found under the HubEngine and DataEngine components. Information about the integration technologies, the bookable data packages and the Professional Services are documented under the Platform.

HubSpot relies on Marini Systems for hybrid integrations

“For us at HubSpot, integrations are a daily topic. As a sales representative at HubSpot, I have found a reliable partner in Marini Systems. GISA is just one of the projects in which we made the customer more successful with excellent cooperation.”

Daniele Delle Donne, Principal Partner Manager & Team Lead at HubSpot

Selected cases of HubSpot integrations in use

HubSpot integrated with a Microsoft Dynamics on-premises instance for seamless data exchange - regardless of hosting modalities

Integration often proves difficult as soon as one of the systems is hosted on-premises. For example, this is often the case with Microsoft Dynamics instances, i.e. they are only accessible via a private network (VPN). Using the Marini Integration Platform, a connection to on-premises instances is easily possible.

In this application example, we bidirectionally synchronize contacts from HubSpot with contacts from the ERP system, namely Dynamics 365, so that contact data in HubSpot is always kept up-to-date in real time. The example could be extended to include any data, such as accounts or contracts.

This is particularly relevant as estimates suggest that at least 25-30% of all data in such systems becomes inaccurate and out of date over time. This in turn leads to less effective sales and marketing campaigns. By seamlessly integrating the systems involved, this can be significantly reduced.

A HubSpot Sales Hub is integrated with a Microsoft Dynamics instance that is hosted on-premises. The Marini Integration Platform handles integration regardless the hosting modalities.

Account-based marketing with Target Groups through the integration of HubSpot with the SAP Sales Cloud

In this use case, the foundation for Account-Based Marketing (ABM) is laid by synchronizing contacts, companies, and target groups from the SAP Sales Cloud into HubSpot. HubSpot offers suitable features for ABM.

The results of the marketing campaigns can then in turn be streamed back into the Sales Cloud, so that sales is always up to date and can act optimally. Processes across both systems are possible through the integration. For example, once a score is reached in HubSpot, an action could be triggered in Sales Cloud – such as notifying sales.

For example, poorly qualified leads cause a sales rep about 550 hours of work per year, or the equivalent of $32000. This amount can be significantly reduced through targeted marketing in combination with seamless integration of the systems – and thus lower costs.

Target groups, contacts and accounts are synched between HubSpot Marketing Hub and SAP Sales Cloud.

Frequently Asked Questions

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