Marini Integration Platform
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HubSpot Integrations

HubSpot Integration

Unlimited, secure and powerful

With the Marini Integration Platform, you can easily connect all your HubSpot systems with the rest of your systems. This way, you control your processes across all your systems and have your data synchronized and available in all systems in real time – for more effective work and more efficient processes.

All connectors

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Data privacy

All components of the Marini Integration Platform are GDPR compliant.

Cloud & hybrid

Integrate all systems, whether hosted in the cloud or on premise.

Monitoring

Keep track of all your systems’ data and its movements in real time with your platform.

Multi systems processes

Control your business processes across any number of systems.

Realtime

Control the integration via schedule or activate it in real time via triggers.

Connect employees

Your employees work together optimally thanks to integrated systems.

More growth

Unleash the potential of your systems by connecting them and creating an enterprise data platform.

Quick Start

Use the wizard and create even sophisticated integrations in just a few minutes.

Integrate all HubSpot systems without effort and more successfully

Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure

Online Demo

All Integrations

Search your application, system or service in our complete public plan list.

All systems

Individual Development

The development of further integrations is no problem and can be realised quickly.

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Technical details

Selected features for powerful HubSpot integrations

All endpoints
All modules of your HubSpot system (and endpoints) are fully integrated and automatically recognized.
All methods
Besides read, write and update, other methods can be used in the HubSpot modules.
Uni- and bidirectional
Synchronization can be configured unidirectional or bidirectional for your system.
Flexible synchronization
Create records in one synchronization direction and only update them in the opposite direction – no problem.
Conditions & Actions
Data can also be synchronized only according to certain conditions from or to your HubSpot systems.
Systems evolve continuously
New fields are read out, recognized and can be directly integrated into the synchronization via dialog.
Hosting independence
Link your HubSpot system with others, whether hosted in the cloud, hybrid or on-premises.
Following modules are supported
Company, Contact, Contact Lists, Deal, Calendar, Ecommerce Bridge, Engagements, Products.
Support of API V1 and V3
Custom development
Model your individual connectors of your HubSpot system via the intuitive user interface.

Integrate HubSpot in minutes

We presented exactly how this works at CAS’ DigitalForm Customer Centricity. There, we set up a live integration between CAS SmartWe and HubSpot. You can watch the presentation here in the video (7:54 min.).

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Full feature list

Details of the full feature list can be found under the HubEngine and DataEngine components. Information about the integration technologies, the bookable data packages and the Professional Services are documented under the Platform.

HubEngine

DataEngine

Integration Platform

HubSpot relies on Marini Systems for hybrid integrations

“For us at HubSpot, integrations are a daily topic. As a sales representative at HubSpot, I have found a reliable partner in Marini Systems. GISA is just one of the projects in which we made the customer more successful with excellent cooperation.”

Daniele Delle Donne, Principal Partner Manager & Team Lead at HubSpot

Selected cases of HubSpot integrations in use

HubSpot integrated with a Microsoft Dynamics on-premises instance for seamless data exchange - regardless of hosting modalities

Integration often proves difficult as soon as one of the systems is hosted on-premises. For example, this is often the case with Microsoft Dynamics instances, i.e. they are only accessible via a private network (VPN). Using the Marini Integration Platform, a connection to on-premises instances is easily possible.

In this application example, we bidirectionally synchronize contacts from HubSpot with contacts from the ERP system, namely Dynamics 365, so that contact data in HubSpot is always kept up-to-date in real time. The example could be extended to include any data, such as accounts or contracts.

This is particularly relevant as estimates suggest that at least 25-30% of all data in such systems becomes inaccurate and out of date over time. This in turn leads to less effective sales and marketing campaigns. By seamlessly integrating the systems involved, this can be significantly reduced.

A HubSpot Sales Hub is integrated with a Microsoft Dynamics instance that is hosted on-premises. The Marini Integration Platform handles integration regardless the hosting modalities.

Contact sales

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Account-based marketing with Target Groups through the integration of HubSpot with the SAP Sales Cloud

In this use case, the foundation for Account-Based Marketing (ABM) is laid by synchronizing contacts, companies, and target groups from the SAP Sales Cloud into HubSpot. HubSpot offers suitable features for ABM.

The results of the marketing campaigns can then in turn be streamed back into the Sales Cloud, so that sales is always up to date and can act optimally. Processes across both systems are possible through the integration. For example, once a score is reached in HubSpot, an action could be triggered in Sales Cloud – such as notifying sales.

For example, poorly qualified leads cause a sales rep about 550 hours of work per year, or the equivalent of $32000. This amount can be significantly reduced through targeted marketing in combination with seamless integration of the systems – and thus lower costs.

Target groups, contacts and accounts are synched between HubSpot Marketing Hub and SAP Sales Cloud.

Contact sales

Help Center

Frequently Asked Questions

You can integrate all HubSpot modules, as long as they are accessible via the API of your HubSpot system. This also includes custom modules in your system. In the HubEngine, you simply select the appropriate module in the adapter configuration.

Primarily, you need at least the HubEngine for your integration. Depending on your requirements, it may make sense to add the DataEngine as another component. This becomes necessary if you want to orchestrate, transform or store data as in a centralized or distributed platform. Of course, you can also add the DataEngine to your platform in a second step.

You can easily connect your HubSpot system via the user interface of the HubEngine. Here you will learn step by step how this works. You can find more useful tips, articles and tutorials about the HubEngine in the Help Center.

Just contact our sales team. You can access the form here. Our sales team will clarify the exact requirements with you, answer all important technical questions and advise you on which Professional Service is most suitable for you. For example, a planning project would make sense if you are not yet able to define the exact requirements. If you want to be consulted holistically over a longer period of time, a consulting contract seems to make the most sense. However, single individual implementation projects are also possible.

Talk to sales

The price of your integration solution depends on several factors. On the one hand, it depends on the components booked, and on the use of the platform. We transparently price the use of the platform. You only pay as much as you use (i.e. synchronize or store). You can get a quote for your integration from our sales department. Just ask for it. However, please keep in mind that without the exact specific technical requirements, no quote can be provided. Then our sales department can only give you a non-binding estimate based on our experience.

According to HubSpot, up to 250,000 API calls per day are available in all plans, including the Free and Starter products. If you need more, HubSpot also offers the option of booking a higher volume via an API add-on.

More info: API limitations of HubSpot

Using the Marini Integration Platform, you can set up the integration in such a way that in most cases you can fully integrate and synchronize your data between HubSpot and a system of your choice without an additional HubSpot API add-on. We are happy to advise you on any open questions.

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