Place the customer at the center of all your activities – thanks to integrated systems.
Unlimited, secure and powerful
With the Marini Integration Platform, you can easily connect all your HubSpot systems with the rest of your systems. This way, you control your processes across all your systems and have your data synchronized and available in all systems in real time – for more effective work and more efficient processes.
Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure
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The development of further integrations is no problem and can be realised quickly.
We presented exactly how this works at CAS’ DigitalForm Customer Centricity. There, we set up a live integration between CAS SmartWe and HubSpot. You can watch the presentation here in the video (7:54 min.).
“For us at HubSpot, integrations are a daily topic. As a sales representative at HubSpot, I have found a reliable partner in Marini Systems. GISA is just one of the projects in which we made the customer more successful with excellent cooperation.”
Daniele Delle Donne, Principal Partner Manager & Team Lead at HubSpot
Integration often proves difficult as soon as one of the systems is hosted on-premises. For example, this is often the case with Microsoft Dynamics instances, i.e. they are only accessible via a private network (VPN). Using the Marini Integration Platform, a connection to on-premises instances is easily possible.
In this application example, we bidirectionally synchronize contacts from HubSpot with contacts from the ERP system, namely Dynamics 365, so that contact data in HubSpot is always kept up-to-date in real time. The example could be extended to include any data, such as accounts or contracts.
This is particularly relevant as estimates suggest that at least 25-30% of all data in such systems becomes inaccurate and out of date over time. This in turn leads to less effective sales and marketing campaigns. By seamlessly integrating the systems involved, this can be significantly reduced.
In this use case, the foundation for Account-Based Marketing (ABM) is laid by synchronizing contacts, companies, and target groups from the SAP Sales Cloud into HubSpot. HubSpot offers suitable features for ABM.
The results of the marketing campaigns can then in turn be streamed back into the Sales Cloud, so that sales is always up to date and can act optimally. Processes across both systems are possible through the integration. For example, once a score is reached in HubSpot, an action could be triggered in Sales Cloud – such as notifying sales.
For example, poorly qualified leads cause a sales rep about 550 hours of work per year, or the equivalent of $32000. This amount can be significantly reduced through targeted marketing in combination with seamless integration of the systems – and thus lower costs.
You can integrate all HubSpot modules, as long as they are accessible via the API of your HubSpot system. This also includes custom modules in your system. In the HubEngine, you simply select the appropriate module in the adapter configuration.
Primarily, you need at least the HubEngine for your integration. Depending on your requirements, it may make sense to add the DataEngine as another component. This becomes necessary if you want to orchestrate, transform or store data as in a centralized or distributed platform. Of course, you can also add the DataEngine to your platform in a second step.
Just contact our sales team. You can access the form here. Our sales team will clarify the exact requirements with you, answer all important technical questions and advise you on which Professional Service is most suitable for you. For example, a planning project would make sense if you are not yet able to define the exact requirements. If you want to be consulted holistically over a longer period of time, a consulting contract seems to make the most sense. However, single individual implementation projects are also possible.
The price of your integration solution depends on several factors. On the one hand, it depends on the components booked, and on the use of the platform. We transparently price the use of the platform. You only pay as much as you use (i.e. synchronize or store). You can get a quote for your integration from our sales department. Just ask for it. However, please keep in mind that without the exact specific technical requirements, no quote can be provided. Then our sales department can only give you a non-binding estimate based on our experience.
According to HubSpot, up to 250,000 API calls per day are available in all plans, including the Free and Starter products. If you need more, HubSpot also offers the option of booking a higher volume via an API add-on.
Using the Marini Integration Platform, you can set up the integration in such a way that in most cases you can fully integrate and synchronize your data between HubSpot and a system of your choice without an additional HubSpot API add-on. We are happy to advise you on any open questions.