Integrated Sales Cloud

Digitize your processes for more successful sales

Integrated Sales Cloud is your digital sales solution that helps you sell faster and smarter. A study of large and small businesses across all industries found that using a sales cloud leads to an average increase in revenue of 37 %.

Digitization is crucial for the future and success of small and medium-sized enterprises.

“With Marini Systems’ solutions and team, we were able to model and seamlessly integrate all processes, from lead generation to sales flow to ERP. The Marini Systems platform provides us a high-performance and powerful infrastructure for digital sales.”

Frank Kronmüller, Managing Director, R+W Antriebselemente GmbH

Everything you need for a more targeted and smarter sales


Seamlessly push your nurtured and marketing-qualified leads into the Sales Cloud for easy review.
From the moment your leads are qualified for sales (MQL) in your integrated lead management solution, time is of the essence. The faster you can get qualified leads into sales, the better your chances of closing the deal and the more successful you’ll be. However, you should only invest your time in leads where you see real potential (SAL). In the Inquiry Module, you can easily review the lead with digital assistants, accept it with one click, and start your sales process in the Deals Module.


Successfully manage your sales funnel, automate routines and spend more time with your customers.
The Deals Module: Built by dealmakers for dealmakers. No compromises here. The module is designed for targeted sales. The sales funnel and all the information used is focused on what is really important and relevant. It offers proven algorithms that eliminate unnecessary clicks, supports you with digital assistants and builds on proven concepts such as the BANT criteria. If you want to use your own fields, segmentations, sales stages or processes, it’s no problem.


Place the customer at the center and cultivate your contacts effectively.
Maintaining contact with your existing customers and prospects is one of the most important tasks in sales. In the Integrated Sales Cloud, you can document all relevant information about your contacts, the individual communication process and the development, and access it quickly and easily as needed. This way, you are well informed about every customer.


Segment businesses, set strategic goals and increase success.
Marini Systems’ Sales Cloud gives you all the options you need to strategically focus on companies as well. Work “account based”, identify the most important companies, segment them, assign channel managers with personalized sales and marketing activities and set strategic targets. This way you can use your resources more effectively and avoid wastage.


All information is available anytime and anywhere.
Tasks, appointments, calls and notes can be shared within the team, assigned and controlled via rights. As far as other systems are connected (e.g. marketing, ERP), further data (e.g. tracking, nurturing, contracts, invoices) is also available in the Sales Cloud. This means that you always have information about your leads and contacts at your fingertips, enabling you to react faster and better.

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Set your sights on an integrated sales cloud in which all customer data is centrally consolidated and processes are controlled in real time.

In the integrated Sales Cloud of Marini Systems you can freely design your modules, views and processes. Application examples:

Control your processes across systems, model smarter sales pipelines and make better decisions


Seamless and fast integration with all relevant systems
The Sales Cloud is built on the Marini Enterprise Data Integration Platform. Through the platform, you can unite your marketing automation campaigns, webinars, performance marketing campaigns and ERP processes with your sales processes in real time and without media breaks. Many standard integrations can be set up with just a few clicks and custom connections can also be developed (cloud, on-premises, bi-directional, all endpoints and real-time).


Optimize your sales performance, smart and automated
Using the unlimited workflows, which run in real time or time-controlled and are set up via an intuitive user interface, your sales processes can be automated in a rule-based and data-driven manner. Integrations even allow you to do this across systems. So you never miss a sales opportunity, can respond immediately and automate recurring tasks, freeing up more time for your customers and significantly increasing your sales productivity.


Analyze information in real time and make data-driven decisions
To better measure success and strategically manage sales, flexible and meaningful reports are critical. The reports in the Sales Cloud allow you to access all data in real time, evaluate and visualize it directly. Via the dashboards, users can clearly view the relevant data. No matter, how often your data is updated, the dashboards work in real-time. This means that your sales team is always up to date, can create professional forecasts and make the right decisions.

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No-Coding and Zero Downtime Deployment

For all those who want to go beyond professional standards: Using the no-coding user interface, even demanding requirements can be implemented more quickly and systems can be modified during operation. This shortens the runtimes of IT projects, which also significantly reduces costs.

Model your optimal solution, increase the quality of your data and make better decisions


Offer your team a customized and more flexible solution.
All modules can also be adapted and extended during operation via an intuitive user interface. You can set up additional input and selection fields, relations, labels and rules and adapt existing ones. Furthermore, all users can create and customize their own lists, filters and dashboards at any time. It couldn’t be easier to satisfy everyone’s preferences.


Model new modules (custom objects) faster and easier.
In the Sales Cloud, new modules can also be created quickly and easily via the no-coding UI. For example, you can create separate modules for inquiries, webinars, campaigns, tracking, invoices or contracts and integrate them with other systems (e.g. inbound or ERP). All adjustments can be applied directly and quickly (zero downtime).

Data quality

Complete and up-to-date data is critical to sales success.
In the Sales Cloud, you can use flexible workflows to keep your data up to date, transform it based on rules, and ensure data quality. In addition, external data sources and update services are available via the Data Marketplace. This enables you to meet even the most demanding requirements in the areas of MDM, KYC, AML and ESG.

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Marini Systems' Sales Cloud is high-performing, scalable, secure and privacy compliant.

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Frequently asked questions about the Sales Cloud from Marini Systems

The Integrated Sales Cloud is an application that is uncompromisingly geared to sales requirements and is operated exclusively in Germany based on a scalable, high-performing, secure and data-protection-compliant infrastructure.

The standard modules make it possible to get started quickly, yet the Sales Cloud can be fully customized and expanded without limits. Seamless integration into all other systems, services and platforms used makes it possible to implement all requirements for professional digitization.

Thanks to the consistent no-code approach, all adjustments and extensions can be implemented via an intuitive user interface and imported directly (zero downtime deployment). This means you don’t have to worry about tough IT projects due to customizations and extensions. Use the time gained through the Integrated Sales Cloud more wisely by investing it in your customers and ultimately in the success of your company.

Yes, our teams provide support in all areas. In addition to consulting, integration of other systems, project monitoring and support, we also offer targeted training on how to best use the Integrated Sales Cloud.

If you want to switch, that’s no problem. Your data can be easily transferred to the Sales Cloud. It is also possible to illustrate a “migration phase” via the Marini Integration Platform.

Running systems (even multiple ones) can be synchronized with the Integrated Sales Cloud in real time over the migration period. This means that migration from other systems does not have to become an arduous IT project that involves a lot of tension. Systems can be professionally moved piece by piece, at your leisure and with minimal risk.

Contact us if you have any questions about this. We will be happy to review the options and plan a smooth move with you.

When developing the Integrated Sales Cloud, one of the most important points was to ensure rapid deployment. The introduction of a Sales Cloud or even a CRM system is usually a very extensive project, for which it is not unusual to plan more than a year. Naturally, this had to be avoided – and this was achieved.

Shortly after the booking, the server is instantiated and immediately afterwards the access data is sent to you. This happens within a few hours. The Integrated Sales Cloud is then immediately ready for use. All standard modules can then be used immediately. This means you can start straight away with the preconfigured modules. Adjustments and further developments can be carried out during operation.

Get to know the standard modules in an online demo and learn how you can adapt the Sales Cloud to your requirements during operation.

Yes, the Integrated Sales Cloud can be extended by the CDP (Customer Data Platform) functions via the no-code user interface.

Technical background: The standard modules of the Sales Cloud were modeled via the DataEngine (component of the Marini Integration Platform). The standards of the CDP were also modeled in the same way. The basis of the two applications is therefore identical and both applications can be further developed as desired.

It is not unusual for CDP functions and CDP modules to be added to the Sales Cloud.

There are hardly any limits due to the focus on integration.

Tracking data from Google Ads or Facebook Ads, for example, is often integrated into the Sales Cloud. The development of marketing automation campaigns (also known as nurturing campaigns) or the history of webinar participations are also frequently available for sales via additional modules in the Sales Cloud.

ERP data (e.g., contracts and invoices), service data (e.g., support tickets and damage reports) and external data (e.g., MDM, ESG and AML) can also be imported.

The advantages are obvious: if the sales reps, i.e. sales employees, see the details on the development of the interest chronologically and neatly processed in the Sales Cloud, the conversations and offers can be better aligned with this. As a result, the offers are better suited to the respective interest and the probability of closing a deal increases significantly.

The price of the Integrated Sales Cloud depends on several factors (e.g. users, integrations, data volume), which we have to coordinate in advance. There is a low entry price and we only charge for what is actually used – transparent, fair and based on partnership. Contact our sales department for an offer. We are looking forward to your request.

Leading SMEs, corporations and institutions already trust in MARINI.

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