The digitization of internal processes and the elimination of data silos make it possible to offer personalized content, identify potential, and thus also significantly increase customer lifetime value in the Information Technology and Telecommunications industry. In addition to the relevant data, the automation of targeted sales and marketing processes is particularly crucial here.
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The development of further integrations is no problem and can be realised quickly.
Clean and integrated data for more potential exploitation
The offerings from the information and communications technology (ICT) industry are often complex. Customers move through many touchpoints to get information and make decisions. Data from all these touchpoints must be synchronized. However, customer relationships in the ICT industry have great potential for follow-up business such as repeat purchases, cross/up-selling and services. This potential can only be used if information about all activities is available transparently and processes are controlled across all systems. This is also the basis for data analytics, which you can integrate into your processes.
All interaction data available always and everywhere
Customers’ decisions on complex offers from the ICT industry take place over a long period of time. Providers must offer the appropriate information and be responsive at all stages of the customer journey. To do this, all touchpoints must be kept in sync. However, customer interactions with different touchpoints are often also stored in different systems and thus centrally accessible. By consistently integrating all systems – with the Marini Integration Platform – the sales department gets back an overview of the customer interactions.
Facing complexity with clean and consistent data
Due to the complexity of the offerings, the intensity of consulting is high. This is reflected in many contacts and a lot of data. This information must be made accessible to all parties involved to enable optimal service and sales success. With the Marini Integration Platform your entire system landscape is integrated. All your data is synchronized and available in all integrated systems – in real time.
Seamless representation of sales processes with integrated systems
Decisions in the ICT industry are made by a purchasing committee when a certain investment volume is reached. The master and transaction data of the entire buying center must be accessible in real time to all parties involved in marketing and sales. This can be achieved by fully integrated systems. The Marini Integration Platform helps you to easily and quickly link all your systems and synchronize your data.
Give your sales department the best possible customer overview
In addition to technical features, personal contact is important in the ICT industry. The personal network and impulses from the network can decide about a deal. Data and movements from the network must be trackable. Depending on what systems your sales force uses, data can diverge here. With integrated systems and data, system boundaries will end.
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