SugarCRM Integration

Integrate all SugarCRM modules unlimited and faster

Integrate SugarCRM into your existing system landscape. Synchronize data from peripheral systems into your centralized platform or orchestrate it between your systems to gain a 360-degree view of your customers.

Integrate all SugarCRM modules without effort and more successfully

Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure

Technical details

Selected features for powerful SugarCRM integrations

  • All endpoints
    All modules of your SugarCRM system (and endpoints) are fully integrated and automatically recognized.
  • All methods
    Besides read, write and update, other methods can be used in the SugarCRM modules.
  • Uni- and bidirectional
    Synchronization can be configured unidirectional or bidirectional for your system.
  • Flexible synchronization
    Create records in one synchronization direction and only update them in the opposite direction – no problem.
  • Conditions & Actions
    Data can also be synchronized only according to certain conditions from or to your SugarCRM systems.
  • Systems evolve continuously
    New fields are read out, recognized and can be directly integrated into the synchronization via dialog.
  • Hosting independence
    Link your SugarCRM system with others, whether hosted in the cloud, hybrid or on-premises.
  • Custom development
    Model your individual connectors of your SugarCRM system via the intuitive user interface.

Full feature list

Details of the full feature list can be found under the HubEngine and DataEngine components. Information about the integration technologies, the bookable data packages and the Professional Services are documented under the Platform.

Break your data silos, connect your teams and increase your success

Selected cases of SugarCRM integrations in use

Better information for your sales people thanks to integrated SAP S/4HANA with your SugarCRM system

A very simple but effective integration example for your SugarCRM system is to integrate it with your ERP system, in this case we will use SAP S/4HANA. From the ERP system the contracts are synchronized into the CRM system and brought together with the contacts. Consequently, the data quality of the contacts in the CRM system increases.

This gives sales more information for successful cross-selling and up-selling to existing customers. In a 2020 survey by HubSpot, 60% of marketers responded that their cost of customer acquisition had increased in the last three years. This shows how important it is from a business perspective to tap into the potential of existing customers.

Contracts are synched from the SAP ERP system to the SugarCRM CRM system to provide sales with better information for their activities.

Manage your leads' interests for optimal campaign management

A commonly used integration is from the open-source marketing automation application Mautic to SugarCRM’s CRM system. Collected leads through Mautic can be tagged with interests, as any fields can be created in Mautic. Leads can receive tailored and automated email campaigns based on their interests. This allows the lead to be nurtured and its interest to be increased. By integrating the CRM system with Mautic, the sales department has an overview of the different leads, their interests and their development status at any time.

Estimates suggest that sales spend about 2/3 of their available time on non-revenue generating activities -like gathering data. By integrating your marketing automation with your CRM and the associated automation of lead nurturing, sales has more time to focus on what really matters – selling.

Contacts and companies are synched to the respective modules in SugarCRM. Either collecting leads in mautic and synching them to SugarCRM or routing leads to mautic to nurture them.

Frequently Asked Questions

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