Webinar Integration

Unlimited, secure and powerful

Integrate your webinar data with your other systems for a consistent and smart lead management process. You have all data such as webinars and participants available everywhere in real time. So you can make your processes even more effective and increase your success.

Integrate all webinar applications and solutions without effort and more successfully

Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure

Technical details

Selected features for powerful webinar integrations

  • All endpoints
    All modules of your webinar system (and endpoints) are fully integrated and automatically recognized.
  • All methods
    Besides read, write and update, other methods can be used in the webinar modules.
  • Uni- and bidirectional
    Synchronization can be configured unidirectional or bidirectional for your system.
  • Flexible synchronization
    Create records in one synchronization direction and only update them in the opposite direction – no problem.
  • Conditions & Actions
    Data can also be synchronized only according to certain conditions from or to your webinar systems.
  • Systems evolve continuously
    New fields are read out, recognized and can be directly integrated into the synchronization via dialog.
  • Hosting independence
    Link your webinar system with others, whether hosted in the cloud, hybrid or on-premises.
  • Custom development
    Model your individual connectors of your webinar system via the intuitive user interface.

Full feature list

Details of the full feature list can be found under the HubEngine and DataEngine components. Information about the integration technologies, the bookable data packages and the Professional Services are documented under the Platform.

Break your data silos, connect your teams and increase your success

Selected cases of webinar integrations in use

Consent collection of webinar registrations for GDPR compliance and better lead nurturing

If you integrate your webinar application with a marketing automation (MA) application, you benefit in two ways. Firstly, you can use the MA application to collect advertising consent after a webinar registration (double opt-in) and thus include all people who register for a webinar in mailing campaigns in line with the GDPR. On the other hand, you would lose valuable leads, as the registration obviously expressed an interest in your company or products.

Through the registrants endpoint, you feed the leads into your MA (or vice versa if you implement the registration through the MA, you sync the registrations into the webinar solution). Via the endpoint Attendees you receive the information in the MA whether a registered person has attended or not. Based on this, you can trigger different mailing campaigns, e.g. with further recommendations matching the webinar attended.

Furthermore, the leads remain in the MA even after the webinar is over, which allows you to nurture them in the future and thus increase the conversion rate. It has become clear in numerous surveys that acquiring new customers is between 5-25 times more expensive than retaining existing customers. Therefore, it’s important that you don’t miss out on the potential of new leads by not getting their consent.

Integration: A Marketing Automation with a Webinar Application
Consent collection from webinar registrants via a marketing automation with the possibility to nurture them after the webinar.

Manage your leads from multiple webinar applications in your SAP Sales Cloud through a decentralized platform

Via the Marini Integration Platform – employed as a distributed platform – you can integrate leads from one or more webinar applications with your sales cloud. Here, we link GoToWebinar and ON24 with a SAP Sales Cloud. The data is collected, transformed and orchestrated in the decentralized Integration Platform.

The webinar leads are transferred to your sales cloud in real time and are thus directly visible to sales. As a result, sales knows the interests of the leads and can react accordingly – for more sales success. After all, salespeople spend only about 35% of their time on revenue-generating activities. Enable your sales force to concentrate on the essentials – selling – with integrated systems thanks to effective data integration.

Integration: ON24 & GoToWebinar - DataEngine - SAP
One or more webinar applications (as GoToWebinar or ON24) can be connected to a sales cloud such as by SAP via a distributed platform

Frequently Asked Questions

So far we offer integrations for GoToWebinar, ON24 and Adobe Connect. With GoToWebinar, for example, all endpoints available via the API can be connected, you can find documentation here.

Primarily, you need at least the HubEngine for your integration. Depending on your requirements, it may make sense to add the DataEngine as another component. This becomes necessary if you want to orchestrate, transform or store data as in a centralized or distributed platform. Of course, you can also add the DataEngine to your platform in a second step.

You can easily connect your webinar system via the user interface of the HubEngine. Here you will learn step by step how this works. You can find more useful tips, articles and tutorials about the HubEngine in the Help Center.

Just contact our sales team. You can access the form here. Our sales team will clarify the exact requirements with you, answer all important technical questions and advise you on which Professional Service is most suitable for you. For example, a planning project would make sense if you are not yet able to define the exact requirements. If you want to be consulted holistically over a longer period of time, a consulting contract seems to make the most sense. However, single individual implementation projects are also possible.

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