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With the Marini Integration Platform you can easily route your leads from Leadtributor to any of your systems – or vice versa: from your systems to Leadtributor. This makes your lead management processes even more seamless and faster.
Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure
“Seamless data exchange from leadtributor to other systems such as CRM, ERP or Marketing Automation is a prerequisite for our success. With the connector from Marini Systems, many systems can be easily connected to leadtributor. So our customer has no effort and all data (leads, contacts, etc.) in all his systems are always in sync.”
Katharina Krus – CEO of leadtributor GmbH
Leads are generated via campaigns in Evalanche. The generated leads are synchronized in real time into Leadtributor, which is integrated by the HubEngine. There, a salesperson is assigned to the leads manually or automatically. Automated can be done e.g. via the postal code.
The information about the assigned sales representative is immediately synchronized back to Evalanche. There, highly personalized e-mails or even whole e-mail campaigns can be triggered on this basis. Personalized targeting and nurturing improves the lead qualification process, which also increases the overall lead quality. For example, 23% of sales reps stated that they needed “better leads” from the marketing team above all else.B
Incoming leads in Leadtributor are assigned to the corresponding salesperson either manually or automatically according to defined criteria. This can be done on the basis of the postal code, for example. This information is synchronized without delay to the SAP Sales Cloud integrated by the HubEngine.
Actions can be triggered there, such as creating a note or notifying the assigned salesperson. A fast and efficient sales process is crucial for sales success. For example, 50% of the deals go to the vendor who responds first.
The use cases from above can also be combined. Leads are generated via the marketing automation application (such as Evalanche or Mautic), then synchronized directly to Leadtributor and processed there. Leadtributor does the routing – assigning the right sales rep (based on zip code, for example).
Using the HubEngine, multiple systems can also be connected to Leadtributor, in this case two Salesforce Sales Clouds (e.g. of different branches). Using the HubEngine, the leads are transferred to the corresponding Sales Cloud. This creates a seamless lead routing process across multiple systems – thanks to smart data integration.
Leads are generated via the forms of a content management system such as TYPO3 and synchronized from there directly to Leadtributor, in real time. In Leadtributor, a new lead is created and directly assigned to the corresponding salesperson or partner. This person can be notified and react immediately.
From Leadtributor, the leads could also be further synchronized into a CRM system such as a Sales Cloud, e.g. from SAP or Salesforce (not included in the diagram). There, further automated actions, such as the creation of tasks or notes, can be realized.
Studies have shown that 50% of sales go to the provider who responds first. Therefore, a fast response has a direct impact on success and customer satisfaction.
Primarily, you need at least the HubEngine for your integration. Depending on your requirements, it may make sense to add the DataEngine as another component. This becomes necessary if you want to orchestrate, transform or store data as in a centralized or distributed platform. Of course, you can also add the DataEngine to your platform in a second step.
Just contact our sales team. You can access the form here. Our sales team will clarify the exact requirements with you, answer all important technical questions and advise you on which Professional Service is most suitable for you. For example, a planning project would make sense if you are not yet able to define the exact requirements. If you want to be consulted holistically over a longer period of time, a consulting contract seems to make the most sense. However, single individual implementation projects are also possible.
The price of your integration solution depends on several factors. On the one hand, it depends on the components booked, and on the use of the platform. We transparently price the use of the platform. You only pay as much as you use (i.e. synchronize or store). You can get a quote for your integration from our sales department. Just ask for it. However, please keep in mind that without the exact specific technical requirements, no quote can be provided. Then our sales department can only give you a non-binding estimate based on our experience.