Leadtributor Integration

Route your leads smarter and more flexibly between Leadtributor and your systems

With the Marini Integration Platform you can easily route your leads from Leadtributor to any of your systems – or vice versa: from your systems to Leadtributor. This makes your lead management processes even more seamless and faster.

Integrate all Leadtributor endpoints without effort and more successfully

Cloud, hybrid, on-premises, all endpoints, fast, scalable and secure

Technical details

Selected features for powerful Leadtributor integrations

  • All endpoints
    All Leadtributor endpoints are fully integrated and automatically recognized.
  • All methods
    Besides read, write and update, other methods can be used in Leadtributor endpoints.
  • Uni- and bidirectional
    Synchronization can be configured unidirectional or bidirectional for your system.
  • Flexible synchronization
    Create records in one synchronization direction and only update them in the opposite direction – no problem.
  • Conditions & Actions
    Data can also be synchronized only according to certain conditions from or to Leadtributor.
  • Systems evolve continuously
    New fields are read out, recognized and can be directly integrated into the synchronization via dialog.
  • Hosting independence
    Link Leadtributor with others, whether they are hosted in the cloud, hybrid or on-premises.
  • Custom development
    Model your individual connectors of your Leadtributor integration via the intuitive user interface.

Full feature list

Details of the full feature list can be found under the HubEngine and DataEngine components. Information about the integration technologies, the bookable data packages and the Professional Services are documented under the Platform.

Integrate Leadtributor with other systems - effortlessly with the Marini Integration Platform

“Seamless data exchange from leadtributor to other systems such as CRM, ERP or Marketing Automation is a prerequisite for our success. With the connector from Marini Systems, many systems can be easily connected to leadtributor. So our customer has no effort and all data (leads, contacts, etc.) in all his systems are always in sync.”

Katharina Krus – CEO of leadtributor GmbH

Selected cases of Leadtributor integrations in use

Automatically assign leads generated via Evalanche to the salesperson in integrated Leadtributor and trigger highly personalized campaigns

Leads are generated via campaigns in Evalanche. The generated leads are synchronized in real time into Leadtributor, which is integrated by the HubEngine. There, a salesperson is assigned to the leads manually or automatically. Automated can be done e.g. via the postal code.

The information about the assigned sales representative is immediately synchronized back to Evalanche. There, highly personalized e-mails or even whole e-mail campaigns can be triggered on this basis. Personalized targeting and nurturing improves the lead qualification process, which also increases the overall lead quality. For example, 23% of sales reps stated that they needed “better leads” from the marketing team above all else.B

Leads are synched between Leadtributor and Evalanche. This way lead management processes, as the assignment of sales reps to leads, can be automated.

Lead routing with Leadtributor for the SAP Sales Cloud to make sales processes even more efficient and faster

Incoming leads in Leadtributor are assigned to the corresponding salesperson either manually or automatically according to defined criteria. This can be done on the basis of the postal code, for example. This information is synchronized without delay to the SAP Sales Cloud integrated by the HubEngine.

Actions can be triggered there, such as creating a note or notifying the assigned salesperson. A fast and efficient sales process is crucial for sales success. For example, 50% of the deals go to the vendor who responds first.

Leads are synched between Leadtributor and the SAP Sales Cloud. This way lead management processes can be automated.

Complex lead routing across systems - for a seamless sales process

The use cases from above can also be combined. Leads are generated via the marketing automation application (such as Evalanche or Mautic), then synchronized directly to Leadtributor and processed there. Leadtributor does the routing – assigning the right sales rep (based on zip code, for example).

Using the HubEngine, multiple systems can also be connected to Leadtributor, in this case two Salesforce Sales Clouds (e.g. of different branches). Using the HubEngine, the leads are transferred to the corresponding Sales Cloud. This creates a seamless lead routing process across multiple systems – thanks to smart data integration.

Leads are collected via a marketing automation application and then synchronized to leadtributor. From there the leads are routed to the respective sales cloud.

Generate leads in CMS TYPO3 and seamlessly process them directly in Leadtributor - in real time

Leads are generated via the forms of a content management system such as TYPO3 and synchronized from there directly to Leadtributor, in real time. In Leadtributor, a new lead is created and directly assigned to the corresponding salesperson or partner. This person can be notified and react immediately.

From Leadtributor, the leads could also be further synchronized into a CRM system such as a Sales Cloud, e.g. from SAP or Salesforce (not included in the diagram). There, further automated actions, such as the creation of tasks or notes, can be realized.

Studies have shown that 50% of sales go to the provider who responds first. Therefore, a fast response has a direct impact on success and customer satisfaction.

Lead is generated via form in TYPO3 and then synchronized to Leadtributor. There a new lead is created and assigned to the corresponding sales rep.

Frequently Asked Questions

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