The Best of all Worlds – That’s What a CDP Offers
Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable, and customers had little overview of the entire market. Content was mainly…
Data Integration Blog
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What is Smart Data and how do I make my data smart?
When people talk about data quality these days, the term “smart data” quickly comes up. In this article,…
The Golden Record – really as important as everyone says?
These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…
Tips from Practice – Interview with Björn Gerster from Dun & Bradstreet Europe
Björn Gerster, Director Marketing Consulting DACH at Dun & Bradstreet Europe, in an interview with Norbert Schuster about…
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Partner Webinar: Success Story IDM South Tyrol
Thomas Federkiel, Managing Director of Federkiel & Partner GmbH, presents together with Norbert Schuster how IDM South Tyrol…
Get Enthusiastic Customers Thanks To Integrated Marketing and Sales Processes
It is widely known that marketing and sales must work closely together. Marketing generates the new customer contacts…
Dun & Bradstreet and Marini Systems together at the “Marketing Automation Trends 2022” digital conference
The Marketing Börse hosted the digital conference Marketing Automation Trends 2022 from November 9 to 11, 2021 with…
Archived
Calculating ROI from Online Campaigns with Seamless Data Integration
Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?
Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
Partner Webinar: Gamechanger for Marketing and Sales
Martin Philipp, co-managing director of our trusted partner SC-Networks, joins Norbert Schuster in a webinar to show how…
How Machine Learning Can Support Your Sales
Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…
How Machine Learning Benefits from Good Data Integration
At first glance, data integration and machine learning have little connection. However, clean and good data integration can…
Workflows or How I Power the DataEngine
While monitoring the DataEngine instances, we noticed unusually high disk and CPU activity. Our investigation then revealed that…
4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales
Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…
Will Hybrid Work Models and Robotic Selling Shape the Future?
Prof. Dr. Bernd Skiera, co-partner of Marini Systems, was interviewed by Professor Venky Shankar from the Center for…
Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Industry
Prof. Dr. Bernd Skiera, co-founder of Marini Systems, spoke at the TechAcademy 2020 conference “Can Tech Save the…
Guest on the German Business Podcast “Kurz Nachgedacht”
Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…