Integrated Data Intetelligence Blog

Golden Record meets Micro_Data

2026-01-28

Know more. Decide better. High-performance data enrichment with Micro_Data via the MARINI DataEngineData is the foundation of modern customer relationships. However, real value is only created when existing customer data…

Customer Data Platform Customer Intelligence Data Quality DataEngine

Latest

Customer Intelligence: Strategien und Use Cases zur Nutzung von Kundendaten

A Customer Intelligence book that combines strategic depth with true real-world impact

Reading Time: 3 mins

Discover how 33 experts from leading companies turn customer data into measurable value using frameworks like CIEF, the Golden Record, and Customer Data Platforms.

Realistisches Puzzle-Portrait einer zufriedenen Kundin in mattschwarzen Puzzleteilen – Symbol für die MARINI Golden Record CDP, die fragmentierte Kundendaten zu einem einheitlichen „Single Source of Truth“ vereint.

From Data Silos to Gold: How Golden Records Lay the Foundation for Your Customer Intelligence

Reading Time: 3 mins

Golden Records in your Customer Data Platform (CDP) consolidate fragmented data into a reliable customer profile (Customer 360). Increase efficiency and maximize AI potential for your AI agents.

Unlocking HubSpot-SAP Integration: A Scalable, No-Code Solution

Reading Time: 3 mins

Learn how to perform a successful SAP HubSpot integration to seamlessly connect data models – fast and flexible.

connection business and communication technology

Linking emails with other records in DataEngine

Reading Time: 2 mins

Background When importing emails into DataEngine, they are not automatically linked to the corresponding records. However, establishing these…

Setting up the technical requirements for a Microsoft OAuth Provider in DataEngine

Reading Time: < 1 mins

Setting up a Microsoft OAuth Provider in DataEngine allows for secure integration with Microsoft services, enabling you to…

Adding Modules to the Email Import Function in DataEngine

Reading Time: 2 mins

To import emails into DataEngine, you first need to configure the available modules for email import. Here’s a…

Archived

How to deal with a new MFA device

Switching to a new device can be exciting but also a bit challenging, especially when it comes to…

Tutorials

Communication network concept. Network business.

Data Types in the MARINI Integration Platform

The MARINI Integration Platform offers versatile tools for structuring and processing data, including various data types tailored for…

Tutorials

BSI recommends Passkeys – The Future of Secure Authentication

Enhance your data security with MARINI through passkeys. Learn why, according to the BSI report, passkeys are more secure and user-friendly.

Security

Seamless Integration with MARINI’s Inxmail Connectors

Discover the Inxmail Connector from MARINI: Revolutionize your digital communication with seamless real-time integration into all systems.

InxmailLead ManagementMarketing Automation

GBS Event von Marini Systems, Adnreas Gozian, Daniela Schlimbach, Oliver Hinz

Data Intelligence Lecture: MARINI visits Goethe Business School

Slide download of a guest lecture on Integrated Data Intelligence given at the renowned Goethe Business School.

Andreas GozianDaniela SchlimbachDun & BradstreetEventsSAP

Young men moving in new house. He is happy and using laptop to organize everything. His pet dog is with him.

Big Bang vs Trickle: Find the Perfect Migration Method for Your Data Migration

Discover how to choose the right method for your data migration. Learn about Big Bang and Trickle migration.

HubSpotSAP

Portrait of Young beautiful woman at the cafe, looking at camera and smiling

The Revolution of Lead Nurturing: The SAL Application from Marini

Optimize your lead nurturing with the Marini SAL application. It is integrated with all tools and reduces the SAL process to one click.

Marketing Automation

Dun & Bradstreet integrated with HubSpot: How to improve data quality with just two clicks.

Improve the data quality of businesses stored in your HubSpot system with just two clicks! It’s as easy as using the HubSpot API.

Andreas GozianData QualityDun & BradstreetHubSpot

What a Customer Data Platform can offer you

Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…

Customer Data PlatformData QualityDataEngineLead Management

Serious bearded IT man in eyeglasses sitting at the table and using laptop computer for developing new website in dark office

How Do I Make My Data Smart?

When people talk about data quality these days, the term “smart data” quickly comes up. In this article,…

Data QualityDun & BradstreetProcess Automation

AI (artificial intelligence) concept, machine learning, nanotechnologies and face recognition concept, Interactive artificial intelligence digital advertisement in event exhibition hall, CCTV camera

The Golden Record – really as important as everyone says?

These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…

Customer Data PlatformData QualityDataEngineHubEngineMachine Learning

Tips from Practice – Interview with Björn Gerster from Dun & Bradstreet Europe

Björn Gerster, Director Marketing Consulting DACH at Dun & Bradstreet Europe, in an interview with Norbert Schuster about…

Björn GersterData QualityDun & BradstreetInterviewsNorbert Schuster

Partner Webinar: Success Story IDM South Tyrol

Learn how to automatically integrate leads from Facebook Ads into Evalanche and visualize the results in Google Data Studio.

EvalancheLead ManagementMarketing AutomationNorbert SchusterPartnerWebinars

Get Enthusiastic Customers Thanks To Integrated Marketing and Sales Processes

It is widely known that marketing and sales must work closely together. Marketing generates the new customer contacts…

EvalancheMarketing AutomationMartin Philipp

Calculating ROI from Online Campaigns with Seamless Data Integration

Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…

Customer Data PlatformData QualityDataEngineHubEngine

Isometric Server room and big data processing concept, datacenter and data base icon, digital information technology, neon dark gradient

Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?

Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…

Customer Data PlatformData QualityDataEngineHubEngine

Martin Philipp and Norbert Schuster hold a joint webinar about platform thinking in marketing and sales

Partner Webinar: Gamechanger for Marketing and Sales

Martin Philipp, co-managing director of our trusted partner SC-Networks, joins Norbert Schuster in a webinar to show how…

EvalancheMarketing AutomationMartin PhilippNorbert SchusterPartnerWebinars

Set up Facebook Lead Ads in HubEngine

Learn how to synchronize leads from Facebook Ads into tools like Salesforce or HubSpot and smartly utilize them for nurturing campaigns.

Tutorials

CRM Customer Relationship Management for business sales marketing system concept presented in futuristic graphic interface of service application to support CRM database analysis.

How Machine Learning Can Support Your Sales

Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…

Customer Data PlatformMachine LearningPredictive AnalyticsRobotic Selling

Brain that is surrounded by data mash above a circuit board

How Machine Learning Benefits from Good Data Integration

At first glance, data integration and machine learning have little connection. However, clean and good data integration can…

Data QualityDataEngineHubEngineMachine LearningPredictive Analytics

The Integrator

Golden Record meets Micro_Data

A Customer Intelligence book that combines strategic depth with true real-world impact

From Data Silos to Gold: How Golden Records Lay the Foundation for Your Customer Intelligence

Unlocking HubSpot-SAP Integration: A Scalable, No-Code Solution

Linking emails with other records in DataEngine

Setting up the technical requirements for a Microsoft OAuth Provider in DataEngine

Adding Modules to the Email Import Function in DataEngine

How to deal with a new MFA device

Data Types in the MARINI Integration Platform

BSI recommends Passkeys – The Future of Secure Authentication

Seamless Integration with MARINI’s Inxmail Connectors

Data Intelligence Lecture: MARINI visits Goethe Business School

Big Bang vs Trickle: Find the Perfect Migration Method for Your Data Migration

The Revolution of Lead Nurturing: The SAL Application from Marini

Dun & Bradstreet integrated with HubSpot: How to improve data quality with just two clicks.

What a Customer Data Platform can offer you

How Do I Make My Data Smart?

The Golden Record – really as important as everyone says?

Tips from Practice – Interview with Björn Gerster from Dun & Bradstreet Europe

Partner Webinar: Success Story IDM South Tyrol

Get Enthusiastic Customers Thanks To Integrated Marketing and Sales Processes

Calculating ROI from Online Campaigns with Seamless Data Integration

Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?

Partner Webinar: Gamechanger for Marketing and Sales

Set up Facebook Lead Ads in HubEngine

How Machine Learning Can Support Your Sales

How Machine Learning Benefits from Good Data Integration

Stay up to Date with Expert Tips, News and Knowledge via Email