Data Integration Blog

Calculating ROI from Online Campaigns with Seamless Data Integration – Part 1

2022-02-09

Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but should be based on a sound foundation of facts (data) and empirical…

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The Best of all Worlds – That’s What a CDP Offers

Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…

Customer Data Platform Data Quality DataEngine Lead Management

AI (artificial intelligence) concept, machine learning, nanotechnologies and face recognition concept, Interactive artificial intelligence digital advertisement in event exhibition hall, CCTV camera

The Golden Record – really as important as everyone says?

These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…

Customer Data Platform Data Quality DataEngine HubEngine Machine Learning

Tips from Practice – Interview with Björn Gerster from Dun & Bradstreet Europe

Björn Gerster, Director Marketing Consulting DACH at Dun & Bradstreet Europe, in an interview with Norbert Schuster about…

Björn Gerster Data Quality Dun & Bradstreet Interviews Norbert Schuster

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Serious bearded IT man in eyeglasses sitting at the table and using laptop computer for developing new website in dark office

How Do I Make My Data Smart?

When people talk about data quality these days, the term “smart data” quickly comes up. In this article,…

Data Quality DataEngine Dun & Bradstreet HubEngine Process Automation Sales Cloud

Partner Webinar: Success Story IDM South Tyrol

Thomas Federkiel, Managing Director of Federkiel & Partner GmbH, presents together with Norbert Schuster how IDM South Tyrol…

Evalanche Lead Management Marketing Automation Norbert Schuster Partner Webinars

Get Enthusiastic Customers Thanks To Integrated Marketing and Sales Processes

It is widely known that marketing and sales must work closely together. Marketing generates the new customer contacts…

Evalanche Marketing Automation Martin Philipp Sales Cloud

Archived

Dun & Bradstreet and Marini Systems together at the “Marketing Automation Trends 2022” digital conference

The Marketing Börse hosted the digital conference Marketing Automation Trends 2022 from November 9 to 11, 2021 with…

Andreas Gozian Bernd Skiera Björn Gerster Data Quality Dun & Bradstreet Events Marketing Automation Webinars

Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?

Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…

Customer Data Platform Data Quality DataEngine HubEngine Sales Cloud

Martin Philipp and Norbert Schuster hold a joint webinar about platform thinking in marketing and sales

Partner Webinar: Gamechanger for Marketing and Sales

Martin Philipp, co-managing director of our trusted partner SC-Networks, joins Norbert Schuster in a webinar to show how…

Evalanche Marketing Automation Martin Philipp Norbert Schuster Partner Webinars

CRM Customer Relationship Management for business sales marketing system concept presented in futuristic graphic interface of service application to support CRM database analysis.

How Machine Learning Can Support Your Sales

Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…

Customer Data Platform Data Quality Machine Learning Predictive Analytics Robotic Selling

Brain that is surrounded by data mash above a circuit board

How Machine Learning Benefits from Good Data Integration

At first glance, data integration and machine learning have little connection. However, clean and good data integration can…

Data Quality DataEngine HubEngine Machine Learning Predictive Analytics

Workflows or How I Power the DataEngine

While monitoring the DataEngine instances, we noticed unusually high disk and CPU activity. Our investigation then revealed that…

DataEngine Kristian Werelius Process Automation

4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales

Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…

Customer Data Platform Data Quality Robotic Selling

Will Hybrid Work Models and Robotic Selling Shape the Future?

Prof. Dr. Bernd Skiera, co-partner of Marini Systems, was interviewed by Professor Venky Shankar from the Center for…

Bernd Skiera Interviews Research Robotic Selling

Marcus Disselkamp invites Norbert Schuster and Manuel Marini to his podcast

Guest on the German Business Podcast “Kurz Nachgedacht”

Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…

Customer Data Platform Machine Learning Manuel Marini Marcus Disselkamp Norbert Schuster Podcast Robotic Selling

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