Golden Records in your Customer Data Platform (CDP) consolidate fragmented data into a reliable customer profile (Customer 360). Increase efficiency and maximize AI potential for your AI agents.
The Integrator
Latest
Unlocking HubSpot-SAP Integration: A Scalable, No-Code Solution
Reading Time: 3 mins
Learn how to perform a successful SAP HubSpot integration to seamlessly connect data models – fast and flexible.
Linking emails with other records in DataEngine
Reading Time: 2 mins
Background When importing emails into DataEngine, they are not automatically linked to the corresponding records. However, establishing these…
Setting up the technical requirements for a Microsoft OAuth Provider in DataEngine
Reading Time: < 1 mins
Setting up a Microsoft OAuth Provider in DataEngine allows for secure integration with Microsoft services, enabling you to…
Adding Modules to the Email Import Function in DataEngine
Reading Time: 2 mins
To import emails into DataEngine, you first need to configure the available modules for email import. Here’s a…
How to deal with a new MFA device
Reading Time: < 1 mins
Switching to a new device can be exciting but also a bit challenging, especially when it comes to…
Data Types in the MARINI Integration Platform
Reading Time: 2 mins
The MARINI Integration Platform offers versatile tools for structuring and processing data, including various data types tailored for…
Archived
Seamless Integration with MARINI’s Inxmail Connectors
Discover the Inxmail Connector from MARINI: Revolutionize your digital communication with seamless real-time integration into all systems.
Data Intelligence Lecture: MARINI visits Goethe Business School
Slide download of a guest lecture on Integrated Data Intelligence given at the renowned Goethe Business School.
Big Bang vs Trickle: Find the Perfect Migration Method for Your Data Migration
Discover how to choose the right method for your data migration. Learn about Big Bang and Trickle migration.
The Revolution of Lead Nurturing: The SAL Application from Marini
Optimize your lead nurturing with the Marini SAL application. It is integrated with all tools and reduces the SAL process to one click.
Dun & Bradstreet integrated with HubSpot: How to improve data quality with just two clicks.
Improve the data quality of businesses stored in your HubSpot system with just two clicks! It’s as easy as using the HubSpot API.
What a Customer Data Platform can offer you
Looking back, the marketing world used to be relatively simple. The number of channels and touchpoints was manageable,…
How Do I Make My Data Smart?
When people talk about data quality these days, the term “smart data” quickly comes up. In this article,…
The Golden Record – really as important as everyone says?
These days, you often come across terms like Customer Data Platform or Customer 360. The concept is quickly…
Tips from Practice – Interview with Björn Gerster from Dun & Bradstreet Europe
Björn Gerster, Director Marketing Consulting DACH at Dun & Bradstreet Europe, in an interview with Norbert Schuster about…
Partner Webinar: Success Story IDM South Tyrol
Learn how to automatically integrate leads from Facebook Ads into Evalanche and visualize the results in Google Data Studio.
Get Enthusiastic Customers Thanks To Integrated Marketing and Sales Processes
It is widely known that marketing and sales must work closely together. Marketing generates the new customer contacts…
Calculating ROI from Online Campaigns with Seamless Data Integration
Probably the most important rule in performance marketing is: decisions should not be made on gut instinct, but…
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?
Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
Partner Webinar: Gamechanger for Marketing and Sales
Martin Philipp, co-managing director of our trusted partner SC-Networks, joins Norbert Schuster in a webinar to show how…
Set up Facebook Lead Ads in HubEngine
Learn how to synchronize leads from Facebook Ads into tools like Salesforce or HubSpot and smartly utilize them for nurturing campaigns.
How Machine Learning Can Support Your Sales
Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…
How Machine Learning Benefits from Good Data Integration
At first glance, data integration and machine learning have little connection. However, clean and good data integration can…
Workflows or How I Power the DataEngine
While monitoring the DataEngine instances, we noticed unusually high disk and CPU activity. Our investigation then revealed that…
4 Tips for the Successful Integration of a Customer Data Platform for Marketing and Sales
Customer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…
Guest on the German Business Podcast “Kurz Nachgedacht”
Manuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…