Predictive Analytics

Predictive analytics looks at the past to draw conclusions (make predictions) about the future. Complete, clean and meaningful data is the basis for this. Targeted data integration and solid data management help to create this foundation.

CRM Customer Relationship Management for business sales marketing system concept presented in futuristic graphic interface of service application to support CRM database analysis.

How Machine Learning Can Support Your Sales

Reading Time: 5 mins
Machine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…
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How Machine Learning Benefits from Good Data Integration

Reading Time: 7 mins
At first glance, data integration and machine learning have little connection. However, clean and good data integration can…
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These SalesTech Trends Are Driving Digitization in Sales

Reading Time: 4 mins
Digitalization and intelligent automation are currently changing processes in marketing and sales. There are currently three technology trends…
Organizers and Speaker at Robotic Selling Event in House of Finance 2019

Into the Future with iPaaS and Predictive Analytics

Reading Time: 4 mins
Part 2: Our Head of Sales & Business Development, Anton Lengle, presents how predictive analytics works together with…
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Trends for Enterprise Software 2020

Reading Time: 2 mins
Our CEO Manuel Marini in an expert interview about the software trends for companies. These include the intelligent…
Andreas Gozian receives Evalanche Award at Evalanche Partner Days

Marini Systems Receives Evalanche Innovation Award

Reading Time: 2 mins
Marini Systems receives Evalanche Innovation Award for project at VPV Lebensversicherungs-AG. SC-Networks, manufacturer of the marketing automation solution…