How Machine Learning Can Support Your SalesReading Time: 5 minsMachine learning can make life much easier for sales staff with targeted and smart predictions. The aim is…
4 Tips for the Successful Integration of a Customer Data Platform for Marketing and SalesReading Time: 3 minsCustomer Data Platforms (CDP) are not a new technical achievement. What is new, however, is that these platforms…
Guest on the German Business Podcast “Kurz Nachgedacht”Reading Time: 3 minsManuel Marini, founder and CEO of Marini Systems, and Norbert Schuster, Director Business Development at Marini Systems, were…
Marketing and Sales Must Think in Terms of Interlinked ProcessesReading Time: 3 minsProf. Dr. Bernd Skiera, co-partner of Marini Systems, spoke in the DDV series “Science Talks” about how important…
Partner Webinar Uniserv & Marini Systems: CDP Enables RoboticSellingReading Time: < 1 minsWebinar: How to build a solid foundation for RoboticSelling with a Customer Data Platform (CDP). Webinar: Customer Data…
These SalesTech Trends Are Driving Digitization in SalesReading Time: 4 minsDigitalization and intelligent automation are currently changing processes in marketing and sales. There are currently three technology trends…
Robotic Selling does not make salespeople redundant, but more successfulReading Time: 5 minsSalesTech, Integrated Sales Platforms, Predictive Analytics – Nevertheless: Sales People Remain at the Center. The possibilities of digitization…
Lars Georg Volkmann (VPV): Robotic Selling Support Inspires Insurance DistributionReading Time: 3 minsPart 3: Lars Georg Volkmann, Chief Sales Officer at VPV Lebensversicherungs-AG, explains how automated predictive analytics supports insurance…
Into the Future with iPaaS and Predictive AnalyticsReading Time: 4 minsPart 2: Our Head of Sales & Business Development, Anton Lengle, presents how predictive analytics works together with…
Robotic Selling Back at Its Roots: at Goethe UniversityReading Time: 3 minsPart 1: Professor Dr. Bernd Skiera, who works at the Marketing Chair at Goethe University, talks about the…