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Data Intelligence Lecture: MARINI visits Goethe Business School
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Want to get all the insights from the lecture? You can download all the slides here.
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In the last we gave a guest lecture on ‘Integrated Data Intelligence’ at the renowned Goethe Business School. The audience consisted of an ambitious group of MBA students attending Prof. Dr. Oliver Hinz’s course. Our presenters, Daniela Schnlimbach and Andreas Gozian, were excited to share their insights with the students and bring theoretical concepts to life using our platform, MARINI.
During the session, we dove into the core capabilities and unique features of MARINI, our advanced integration platform. MARINI’s innovative approach to smart data integration is transforming the way companies use and process their data. From small startups to multinational corporations, MARINI enables organizations to make data-driven decisions quickly and efficiently.
An important part of our presentation was the live online demo, where we showed a practical integration scenario between Dun & Bradstreet and SAP C4C. This allowed us to show the MBA students a real-world example of how MARINI’s seamless data integration can impact strategic decision making in an enterprise context.
The session ended with a lively discussion and well thought-out questions from the MBA students. We were impressed by their keen interest and deep understanding of the topic. It reinforced our belief that integrated data intelligence is a powerful tool for future business leaders.
As a token of our appreciation for your enthusiasm and to further explore the topic, we are making the slides from the presentation available for download. We believe these slides will be a valuable resource for anyone interested in learning more about ‘Integrated Data Intelligence’ and its application through MARINI.
We would like to thank Prof. Dr. Oliver Hinz and the MBA students of Goethe Business School for inviting us. We look forward to more informative and insightful sessions in the future!
Want to get all the insights from the lecture? You can download all the slides here.
and
Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data
Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).
- Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
- Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
- Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB
