Manuel Marini is the founder and managing director of Marini Systems GmbH and has been active in digital sales since the late 1990s. He worked for international technology companies such as SAP for many years and moved to Goethe University Frankfurt in 2008. There he managed projects and developed software solutions for the digitalisation of sales in a leading position. Together with the Frankfurt University professor Bernd Skiera, he founded Marini Systems, a company specialising in enterprise data integration, in 2010. The products developed there, Marini HubEngine and Marini DataEngine, connect any existing systems and external microservices and transform their exchanged data, allowing individual and high-performance enterprise data platforms to be modelled. Sales processes can be designed and automated on the integrated platforms. A typical use case is RoboticSelling: process automation based on scientific data analysis across the boundaries of marketing and sales.
From Data Silos to Gold: How Golden Records Lay the Foundation for Your Customer Intelligence
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Golden Records in your Customer Data Platform (CDP) consolidate fragmented data into a reliable customer profile (Customer 360). Increase efficiency and maximize AI potential for your AI agents.
