Lead Routing

Lead Routing in the scope of a Sales Cloud

Leads are transferred automatically and in real time to the most suitable sales rep in a sales cloud. This lead routing takes place according to categories, for example, by postal code, industry or Strategic Business Unit (SBU).

Lead Routing in the scope of Marketing Automation

Leads that have passed through a nurturing process in a Marketing Automation solution are called Marketing Qualified Leads (MQLs). These MQLs are handed over to sales after reaching a sales threshold defined with marketing and sales. This handover takes place via the integration of the marketing solution and the sales solution.

Routing leads with the Marini Integration Platform

Further articles

Global Search

There are FAQ sections and documentation for our products. If you cannot find what you are looking for in the glossary, we recommend that you search there as well. The global search considers all contents.

Questions and Participation

If you have any questions, if you are missing an entry or if you want to make changes, you are invited to participate. Just send us a support ticket.