MongoDB

MongoDB is a document-based NoSQL database that was released in 2009 as open source under the commercial licence GNU AGPL version 3.0 of the Free Software Foundation.

At its core, MongoDB differs fundamentally from relational databases. It does not manage tables, but documents in collections. MongoDB supports a dynamic schema. This means that the documents in a collection can have different fields and, in particular, different structures. In addition, collections of documents can be distributed across several systems, which makes MongoDB horizontally scalable.

MongoDB can therefore work performantly with very large amounts of data that may have a dynamic structure. These are properties that are particularly suitable for the digitalisation of marketing and sales.

Via the MongoDB HubEngine Adapter, databases can be connected to other systems without a single line of code. Data from a CRM system or from a web analysis application, for example, can thus be easily written to a MongoDB at regular intervals or even in real time – or retrieved from there.

Interesting links for the MongoDB Integration:

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Book Recommendation

Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data

Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).

  • Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
  • Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
  • Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB

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