HubEngine Plan

Using a HubEngine plan, the API endpoints of two systems are connected and the synchronization of the data is controlled. A HubEngine plan always consists of two adapters. You configure the adapters and all synchronization modalities such as mappings, conditions and actions.

Thus, a plan contains and manages all settings for the synchronization between two systems.

For example, an API endpoint in a CRM system could be Contacts or Accounts. If the contacts from a marketing automation system are synchronized with the contacts from a CRM system, a plan is required (MA-Contact<>CRM-Contact).

The plans can be configured, managed and monitored in the HubEngine through an intuitive user interface. You can find a list of available plans here.

More glossary articles

Marketing Automation

Integration of systems

Data Steward

Book Recommendation

Customer Intelligence: Strategien und Use Cases zur Nutzung von Kundendaten

Learn more in the expert book Customer Intelligence: Strategies and Use Cases for Utilizing Customer Data by Prof. Dr. Emanuel Bayer and Manuel Marini, published by Springer Gabler.

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