HubEngine Actions

Using the Actions in the HubEngine values can be set or changed during synchronization. Actions can also be linked to conditions, so that they are only executed as soon as a condition applies.

Actions are set up within a plan. In a bidirectional synchronization, you can define separate actions for each direction. Actions can be configured under the respective “Connection” tab within a plan.

HubEngine Actions Edit
You can set versatile actions for each synchronization. Here the field processed is set to the value 0.

For example, a lead can be assigned the appropriate sales rep or a contact can be assigned the appropriate category. Using the HubEngine user interface, you can also set up complex and nested actions.

The following tutorial will show you which actions are available to you and how to configure them.

More glossary articles

Golden Record

ETL (Extract, Transform, Load)

Lead Routing

Book Recommendation

Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data

Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).

  • Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
  • Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
  • Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB

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