HubEngine Relation

A HubEngine Relation is used to merge the data records from two endpoints. Each data record that is retrieved via the endpoint of an API has an ID (identifier). In a plan, the IDs of the data records from the connected systems are pooled.

For example, the contact ID from the marketing automation system is related to the contact ID from the CRM system (MA-Contact-ID<>CRM-Contact-ID). If 1,000 contacts from two systems are kept in sync via a plan, there are 1,000 relations in the relation store.

Help Center: How can I manage the relations of a HubEngine Plan?

Lead

Customer Data Platform (CDP)

Unbalanced Classes (Machine Learning)

Glossary overview

Book Recommendation

Contents, contributors and CIEF at a glance

Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data

Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).

Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB

Springer Nature

Amazon

Marini Systems GmbH | Website | Privacy Statement | Legal