Robotic Selling is the combination of system integration, process control across systems and their automation – with complex decision logic. If the data is available consistently and the systems are cleanly integrated, even complex decisions can be taken into account when automating processes. In the process, the decision models are integrated into the processes.
Robotic Selling
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Book Recommendation
Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data
Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).
- Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
- Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
- Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB
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