Marketing Automation

Marketing Automation refers to a methodical approach that is mapped in a Marketing Automation Platform (MAPs). The idea behind Marketing Automation is to offer prospects and customers automated but individual content in the form of development processes (nurturing processes) and thus to develop them to completion and handover to a web store, for example, or to sales maturity and handover to the sales department. In marketing automation platforms are:

  • Nurturing processes for leads and existing customers are mapped
  • Leads and customers are qualified with scoring models
  • Profiles are enriched (progressive profiling)
  • Leads and customers are automatically transferred to sales (lead scoring)

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