Strategic sales consists of the detailed program a company creates to target potential customers and effectively sell a product or service. Strategic sales is an important aspect of business because sales trends are constantly changing.
Strategic sales
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Book Recommendation
Customer Intelligence: Strategies and Use Cases for Leveraging Customer Data
Edited by Prof. Dr. Emanuel Bayer and Manuel Marini · Springer, 2026
The anthology shows how customer data becomes measurable value — with 22 contributions from academia and practice, structured along the five stages of the Customer Intelligence Evolution Framework (CIEF).
- Framework: Targets & Commitment, Data Integration, Data Quality, Insights, Use Cases
- Topics: Golden Record, Customer Data Platform, data enrichment, AI-driven personalization, compliance
- Practice: Field reports from companies including Commerzbank, Deutsche Bank, ADAC, Dun & Bradstreet and IKB
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