Glossar

API

API Calls

API Endpunkt

BANT

CIAM

Clusteranalyse

Composability

CRISP-DM

Cross-Validation

Customer Data Platform (CDP)

Customer Intelligence

D-U-N-S

Data At Rest Encryption (DARE)

Data In Transit Encryption (DITE)

Data In Use Encryption (DIUE)

Data Intelligence

Data Steward

Datenmanagement

Deskriptive Analyse

DMP (Data Management Platform)

Entscheidungsbäume (Decision Trees)

ESB (Enterprise Service Bus)

ETL (Extract, Transform, Load)

Golden Record

Gradient Boosting

GraphQL

HubEngine Actions

HubEngine Adapter

HubEngine Conditions

HubEngine Gruppe

HubEngine Plan

HubEngine Relation

HubEngine Trigger

Hybride Integration

Hyper-Personalisierung

Klassen-Imbalance (Machine Learning)

Latenz

Lead Routing

Lineare Regression

Logistische Regression

Marketing Automation

Marketing Intelligence

Modell Tuning

Modellevaluation im Machine Learning

Modul

MongoDB

Multi Golden Record

Multi-Faktor-Authentifizierung (MFA)

OData (Open Data Protocol)

On-Premises / On-Prem

Passkey/WebAuthN

Power User

Predictive Analytics

Prescriptive Analytics

Process Mining

Random Forest

Record Linkage

Regular Expression (Regex, RegExp)

REST und RESTful-API

Robotic Selling

Sales Intelligence

Smarketing

SOAP

Speichergrößen (MB, GB, TB, PB)

Strategic Sales

Systemintegration

TOTP (Time-based One-Time Password)

Ultimate Beneficial Owner (UBO)

UTM Parameter

Variance-Bias-Trade-Off (Machine Learning)

VPN (Virtual Private Network)