Would you like to have consistent and accurate customer data in weclapp and SAP Sales Cloud V2 at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of weclapp and SAP Sales Cloud V2 is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your weclapp SAP Sales Cloud V2 interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to weclapp with SAP Sales Cloud V2 and many other systems is also possible.
weclapp is a cloud-based ERP system for small and medium-sized businesses with integrated CRM, inventory management, e-commerce connectivity, and accounting. SAP Sales Cloud V2 is the next generation of SAP Sales Cloud with modern UX, AI integration, and enhanced API architecture, built on the SAP Business Technology Platform.
The weclapp SAP Sales Cloud V2 integration connects inventory management with intelligent sales management in real time. Customer data, orders, products, and prices flow bidirectionally between both systems. The result: sales teams work with real numbers, accounting knows every deal, and nobody has to maintain data twice.
The integration makes sense when you use weclapp as your ERP backbone and want to deploy SAP Sales Cloud V2 as a modern CRM for your sales team.
Synchronize customer master data. Customers, contacts, and addresses from weclapp flow automatically into SAP Sales Cloud V2. Changes are synchronized bidirectionally. Sales and accounting always have the same data foundation.
Map quotes and orders end-to-end. Opportunities from SAP Sales Cloud V2 become quotes or orders in weclapp. As soon as a deal is won, the order automatically flows into the ERP. Quote-to-cash without media breaks.
Make products and prices available in CRM. The product master from weclapp is synchronized into the CRM. Sales reps see current prices, availability, and product information directly in SAP Sales Cloud V2. No more Excel lists.
Display invoices and open items transparently. Invoice data from weclapp is displayed in the CRM. Sales sees which invoices are open, who is paying late, and where follow-up is needed. Proactive customer communication instead of surprises.
Make inventory levels visible to sales. Real-time data from weclapp inventory flows into the CRM. Sales reps can commit to delivery dates that are realistic. Fewer queries, higher customer satisfaction.
Synchronize custom modules and fields. SAP Sales Cloud V2 fully supports custom modules. Individual data structures can be seamlessly exchanged between weclapp and the CRM. Full flexibility for company-specific processes.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Faster decisions through real-time numbers. You see directly which deals are running, which orders are in the ERP, and where revenue potential lies. No delay between sales forecast and ERP reality. Data-driven decisions instead of gut feeling.
Scalability without technical hurdles. Both systems are cloud-based, SAP Sales Cloud V2 runs on hyperscaler infrastructure. The integration scales with you, without needing new servers or licenses. Focus on growth, not IT projects.
ROI through less manual work. When customer data, orders, and invoices are automatically synchronized, you save personnel costs and reduce error rates. More time for strategic topics, less for data maintenance and coordination loops.
For: Marketing, Sales, Customer Success, Operations
Sales works with real prices and availability. Instead of checking Excel or the ERP, sales reps see products, prices, and inventory levels directly in SAP Sales Cloud V2. They can create quotes faster and commit to delivery dates with confidence.
Opportunities automatically become orders. As soon as a deal is won in SAP Sales Cloud V2, the order is automatically created in weclapp. No copy-paste, no delay. The entire quote-to-cash process runs seamlessly.
Invoice information directly in the CRM. Sales sees which invoices are open, who is paying late, and where follow-up is needed. Proactive outreach instead of reactive escalation. Fewer payment defaults, better customer relationships.
Campaigns with real purchase data. Marketing can run personalized campaigns based on real revenue data from weclapp. Existing customer segmentation by basket value, purchase frequency, or product categories. Relevant messaging instead of wastage.
For: IT, Development, System Architects, Admins
Modern API architecture on both sides. weclapp offers a REST API, SAP Sales Cloud V2 uses OData v4 APIs. Both systems are built for cloud integrations. Webhooks enable event-based synchronization, reducing latency and server load.
Bidirectional mapping with conflict resolution. MARINI can define which system is leading for which object. Customer data comes from weclapp, opportunities from SAP Sales Cloud V2. Field rules, validation, and duplicate detection are configurable without programming.
Custom modules fully supported. SAP Sales Cloud V2 allows custom objects and fields, weclapp offers custom attributes. The integration can map all individual data structures. No vendor lock-in, full flexibility for company-specific requirements.
Monitoring, logs, and alerts in real time. MARINI shows every sync process in a no-code interface. Errors are reported immediately, logs are searchable. You always see which data was synchronized when and why. Troubleshooting in minutes instead of days.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers, contacts, products, price lists, quotes, orders, and invoices are synchronized. In weclapp, these are the objects Customers, Contacts, Articles, Quotations, Sales Orders, and Invoices. In SAP Sales Cloud V2, these are Accounts, Contacts, Products, Opportunities, and Activities. Custom Attributes in weclapp and Custom Modules in SAP Sales Cloud V2 are fully supported.
weclapp is typically leading for customer master data, product data, prices, inventory levels, invoices, and accounting data. SAP Sales Cloud V2 is leading for opportunities, sales pipeline, activities, and AI-powered sales insights. However, the integration can be configured bidirectionally depending on process requirements.
Yes. Both systems support webhooks and modern APIs. Changes can be synchronized in real time as soon as they are made in one system. Alternatively, sync intervals can be defined, for example for bulk updates or batch processes. MARINI transparently shows every sync process in logs and monitoring.
SAP Sales Cloud V2 is a complete redevelopment based on the SAP Business Technology Platform with modern UX, AI integration, and enhanced APIs. V2 uses OData v4 and is significantly better integrated with S/4HANA than V1 (formerly C4C). Not all customers have migrated yet, but MARINI can connect both versions.
weclapp is a pure cloud solution (SaaS) with hosting in Germany. There is no on-premise option. The connection is made via the weclapp REST API, which is addressed directly by MARINI. No VPN, no cloud connector necessary.
Via MARINI, weclapp can be connected to virtually any system: CRM (HubSpot, Salesforce, SAP Sales Cloud), Marketing Automation (Evalanche, Inxmail), E-Commerce (Shopware, Magento, Shopify), Data Quality (D&B), and more. Bidirectional, in real time, without programming. MARINI offers a ready-made weclapp adapter.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating weclapp and SAP Sales Cloud V2. Personalized. Tailored to your goals.
