Would you like to have consistent and accurate customer data in weclapp and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of weclapp and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your weclapp Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to weclapp with Inxmail and many other systems is also possible.
weclapp is a cloud-based ERP system for small and medium-sized businesses with integrated CRM, inventory management, e-commerce connectivity, and accounting. German provider, GDPR-compliant, particularly popular among growing companies. Inxmail is a German email marketing specialist focusing on data-driven newsletters, marketing automation, transactional emails, and high delivery rates.
The weclapp Inxmail integration connects inventory management and email marketing. Customer data, purchase history, and orders from weclapp flow automatically to Inxmail for personalized newsletters and campaigns. Open rates, clicks, and unsubscribes from Inxmail are fed back into the ERP. You work with real data instead of assumptions.
Combining email marketing with ERP data increases relevance and revenue. The integration ensures that marketing and inventory management work with the same data.
Automatically synchronize customer data. Customers and contacts from weclapp are maintained as recipients in Inxmail lists. New customers automatically land in the right segmentation. Address changes are adopted immediately. Marketing always works with current data.
Target existing customers specifically. Use purchase history and revenue data from weclapp for personalized campaigns. Who buys which product, which customer is inactive, who has potential for upselling: That’s in weclapp. Inxmail uses this data for relevant newsletters.
Send transactional emails via Inxmail Commerce. Order confirmations, shipping information, and invoices from weclapp automatically trigger high-quality transactional emails via Inxmail. With tracking, branding, and optimal delivery rates. No more manual sending.
Recover abandoned carts. Abandoned quotes and open shopping carts from weclapp trigger automatic reminder emails. With the specific product, price, and clear call-to-action. The campaign runs automatically.
Feed email performance back into ERP. Opens, clicks, bounces, and unsubscribes from Inxmail become visible in the weclapp customer record. Sales sees before the call whether the customer responds to mailings. Marketing can filter segments by engagement.
Synchronize opt-in and opt-out. Unsubscribes from Inxmail are automatically marked in weclapp. Newsletter sign-ups from the shop or weclapp forms land in Inxmail lists. GDPR-compliant across all channels.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
More revenue from existing customers. Email marketing is based on real purchase data from weclapp. Cross-selling and upselling become measurable. Campaigns trigger automatically when customers become inactive or show potential. Customer lifetime value increases.
No more duplicate data maintenance. Customer data lives in weclapp, not in Excel files or in Inxmail. Changes are synchronized automatically. Marketing, sales, and accounting work with the same data. Fewer errors, less effort.
Better delivery rates for transactional emails. Send order confirmations and invoices via Inxmail Commerce instead of directly from weclapp. Inxmail is CSA-certified and delivers an average 98% delivery rate. Your customers receive the emails, you have tracking.
For: Marketing, Sales, Customer Success, Operations
Campaigns with real data instead of gut feeling. Who buys which product, who is inactive, who has potential: Everything is in weclapp. Inxmail fetches the data automatically. You build segments based on purchase history, revenue, and product interests.
Sales sees email engagement before the call. Open rates, clicks, and unsubscribes from Inxmail are displayed in the weclapp customer record. Sales knows whether the customer responds to mailings, which topics are of interest, when the last contact was.
Automated campaigns without manual export. No more CSV exports from weclapp and imports into Inxmail. The integration synchronizes in real-time. New customers automatically land in welcome campaigns. Inactive customers trigger retention mailings.
Make newsletter performance measurable. Inxmail delivers detailed tracking: who opens, who clicks, which links work. This data flows back to weclapp. Marketing can optimize campaigns, sales sees which topics resonate with the customer.
For: IT, Development, System Architects, Admins
Modern APIs, no legacy interfaces. weclapp offers a REST API with good documentation. Inxmail as well. Both systems support webhooks and event-based synchronization. The MARINI Integration Platform connects both systems bidirectionally.
Bidirectional synchronization without data loss. Customer data, purchase history, and segments flow from weclapp to Inxmail. Tracking data, unsubscribes, and opt-ins come back. Field mapping, validation, and duplicate detection are configurable. Conflicts are logged.
No installation in weclapp or Inxmail required. The integration runs via MARINI as middleware. Both systems are connected via their APIs. On-premises target systems can also be connected. You install nothing in the source systems.
Centralized monitoring, logs, and error handling. All data flows run through MARINI. You see in real-time what is being synchronized, where errors occur, which records cannot be mapped. Alerts for problems, logs for audits, rollback when needed.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In weclapp, typically customers, contacts, articles, quotations, sales orders, invoices, and purchase history are retrieved. In Inxmail, recipients, lists, tracking data such as opens and clicks, as well as consent status and unsubscribes are synchronized. Custom attributes in weclapp are supported and can be used for segmentation in Inxmail.
Yes, via Inxmail Commerce. Order confirmations, shipping information, and invoices from weclapp can be automatically sent as transactional emails via Inxmail Commerce. Inxmail is CSA-certified and delivers an average 98% delivery rate, significantly better than standard SMTP sending from weclapp.
Yes, bidirectionally. When a recipient unsubscribes in Inxmail, the consent status is automatically updated in the weclapp customer record. Conversely, newsletter opt-ins from weclapp are adopted into Inxmail lists. This is GDPR-compliant and ensures that no unwanted mailings are sent.
weclapp is typically leading for customer master data, purchase history, orders, and invoices. Inxmail is leading for email sending, newsletter creation, tracking, and deliverability. The integration synchronizes bidirectionally, but you can define per data field which system holds the truth.
No. The integration runs via MARINI as middleware. Both systems are connected via their REST APIs. You install nothing in weclapp or Inxmail, change no configuration in the source systems. Cloud connectivity, EU-only hosting at MARINI.
Yes. Customer data, purchase history, revenues, and product interests from weclapp can be used for segmentation in Inxmail. You build dynamic lists based on ERP data: existing customers, inactive customers, high-value customers, product categories. Segments update automatically when data changes in weclapp.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating weclapp and Inxmail. Personalized. Tailored to your goals.
