Would you like to have consistent and accurate customer data in SugarCRM and Shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SugarCRM and Shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SugarCRM Shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SugarCRM with Shopware and many other systems is also possible.
Shopware is a flexible e-commerce platform for B2B and B2C, strong in the DACH market and known for its Rule Builder and customization capabilities. SugarCRM is a modular CRM platform with Sugar Sell (Sales), Sugar Serve (Service), and Sugar Market (Marketing), characterized by high flexibility and an intelligent data model.
The SugarCRM Shopware Integration connects e-commerce and CRM in real-time. Shop customers, orders, and product interests flow automatically into the CRM, while sales activities and customer service cases are documented in the CRM. The result: A comprehensive view of the customer, from the first product view to the invoice.
Here are typical use cases where the connection between Shopware and SugarCRM demonstrates its value.
Automatically transfer customers and orders to the CRM. Every new shop order is created as a Closed-Won Opportunity in SugarCRM, including contact, account, and order history. Sales and marketing work with complete customer data without manual data entry.
Target abandoned cart follow-ups. Abandoned carts in Shopware automatically trigger nurturing workflows in SugarCRM. Sales can follow up personally, marketing can launch re-engagement campaigns. Higher conversion, fewer lost revenues.
Leverage product interests for cross-selling. Which products did the customer view, add to cart, or purchase? This information flows into the CRM and enables segmentation by product interest, targeted offers, and intelligent cross-selling.
Make shop data visible for customer service. Support teams in SugarCRM see orders, returns, and complete purchase history in real-time. Cases can be processed faster because all relevant information is immediately available. Fewer follow-up questions, better customer experience.
Synchronize newsletter opt-ins between shop and CRM. Consent status is synchronized bidirectionally. Marketing knows exactly who may receive which communications. GDPR-compliant processes, no legal risks from outdated opt-in data.
Keep customer groups and prices consistent. Customer groups from Shopware are mirrored in SugarCRM so sales and marketing work with the same segments. Individual prices and discounts are kept synchronized, sales can create accurate quotes.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
360° customer view instead of fragmented data silos. When e-commerce data and CRM data reside in different systems, you lack the complete picture. The integration delivers a continuous customer journey: From the first product view through purchase to service inquiry. You make better strategic decisions because you have the full picture.
Capture revenue potentials that would otherwise be lost. Cart abandoners, returning customers with cross-selling potential, customer groups with specific needs: These opportunities often remain unused when shop and CRM are not connected. The integration makes them visible and automatically actionable.
Scalability without overhead. Growth means more orders, more customers, more data. Manual processes eventually break down. An automated integration scales with you without requiring additional staff for data maintenance. You can scale without processes slowing down.
For: Marketing, Sales, Customer Success, Operations
Marketing knows purchase behavior before the campaign starts. You see in SugarCRM which products a customer bought, which they only viewed, and when the last purchase was. Segmentation becomes precise, campaigns hit the mark. No more generic newsletters, but relevant offers based on actual behavior.
Sales no longer calls blind. The first contact is informed: You see order history, open carts, and product interests directly in the CRM. The conversation doesn’t start with “What do you do?”, but with “I see you were interested in X. How can we support you with that?”
Customer service resolves inquiries faster because the data is there. A customer calls about an order. Instead of switching between systems or asking for order numbers, you immediately see the complete purchase history, delivery status, and previous cases in SugarCRM. Less waiting time, higher satisfaction.
Operations no longer have media breaks. Orders from Shopware automatically land in the CRM, are processed, and are available to all departments. No Excel lists, no manual exports, no outdated data. One process that runs through.
For: IT, Development, System Architects, Admins
APIs and mapping without code acrobatics. Shopware 6 offers a modern REST API (Admin API, Store API, Sync API), SugarCRM a comprehensive REST API v11. MARINI connects both without requiring plugin installation in the systems themselves. Custom Objects in Shopware and Custom Modules in SugarCRM are fully supported.
Real-time synchronization with webhooks. Shopware triggers events (new order, new customer, status change), SugarCRM uses Logic Hooks. MARINI captures these events and synchronizes in real-time. No batch jobs, no delays. What happens in the shop is immediately visible in the CRM.
Conflicts and duplicates are prevented. When the same customer exists in both systems, duplicates can occur. MARINI offers matching rules (email, customer number, custom fields) and prevents duplicate records. Field rules and validation ensure only clean data is synchronized.
Monitoring, logs, and alerts for operations. You see in real-time which data was synchronized, where errors occurred, and how performance is. Alerts inform you proactively of problems. No flying blind, but full transparency over your integration.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Orders, Products, Carts, and Prices are synchronized. In Shopware, there is by default only “Customer”, no distinction between Companies and Contacts (except with B2B extensions). In SugarCRM, these become Accounts, Contacts, Opportunities, and Products. Custom Objects in Shopware and Custom Modules in SugarCRM are fully supported.
Yes, both versions are supported. Shopware 5 has been End of Life since July 2024, but MARINI can still connect to it. Shopware 6 has a fundamentally different architecture and API. For Shopware 6, all endpoints are available, including Custom Endpoints for individual extensions.
Yes, this is a common scenario. Many customers operate one Shopware instance for B2C and one for B2B, both should be connected to the same SugarCRM. MARINI can realize such integrations simply and securely. Data can be distributed and orchestrated in real-time between any number of systems.
Standard plugins for Shopware and SugarCRM often don’t meet requirements in practice. Customers report limitations with orders, products, and more complex scenarios. MARINI is an iPaaS solution that can integrate all endpoints without restrictions, offers field rules, validation, and duplicate checking, and is equipped with monitoring, logs, and alerts.
Shopware is typically leading for product presentation in the shop, carts, and the checkout journey. SugarCRM is leading for sales activities, opportunity tracking, customer service cases, and marketing campaigns. The integration ensures both systems play to their strengths and data remains consistent.
Yes, customer groups from Shopware can be mirrored in SugarCRM so sales and marketing work with the same segments. Individual prices, tiered pricing, and discounts can also be synchronized. This allows sales to work in the CRM with the same conditions as in the shop.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating SugarCRM and Shopware. Personalized. Tailored to your goals.
