Would you like to have consistent and accurate customer data in SugarCRM and SAP S/4HANA at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SugarCRM and SAP S/4HANA is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SugarCRM SAP S/4HANA interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SugarCRM with SAP S/4HANA and many other systems is also possible.
SugarCRM is a flexible CRM platform for sales, service and marketing, characterized by high customizability. With Sugar Sell, Sugar Serve and Sugar Market modules, it covers all requirements for modern customer experience management. SAP S/4HANA is the leading ERP suite for finance, supply chain and materials management, mapping complex business processes in real time with its in-memory technology.
The SugarCRM SAP S/4HANA integration connects sales activities with operational data from the ERP: customer master data, orders, invoices and open items flow bidirectionally between both systems. Your sales team works with current prices, finance automatically receives won deals as orders, and all stakeholders see the same customer data. No manual reconciliation, no outdated information, no guesswork.
When contracts and master data from SAP are automatically synchronized in SugarCRM, data quality increases noticeably, and sales can specifically pursue cross-selling and upselling. Here are the most important use cases.
Synchronize customer master data. Business partners from SAP S/4HANA become available as accounts in SugarCRM, changes flow back bidirectionally. Your sales team works with verified master data, the finance department no longer maintains duplicates. One customer view for all stakeholders.
Turn won opportunities into orders. As soon as a deal in SugarCRM is set to “Closed Won”, MARINI automatically creates a sales order in SAP: with all line items, prices and conditions. No manual transfer, no media break, no delay in the order-to-cash process.
Fetch products and prices from SAP into the CRM. The product catalog, price lists and customer-specific conditions from SAP are automatically available in SugarCRM. Your sales team creates quotes with real prices and margins, no more outdated Excel lists.
Make invoice status and open items visible. Invoice status, incoming payments and open items from SAP FI are displayed directly in the SugarCRM account. Sales and customer success can communicate proactively with customers before payments become overdue.
Mirror document status into the CRM. Quote, order, delivery and invoice status from SAP become visible in the corresponding SugarCRM record. Your sales team immediately informs customers about delivery status and invoicing without checking in the ERP.
Synchronize contract and condition data. Conditions, contract terms and pricing agreements remain consistent in both systems. No outdated prices in the CRM, no surprises for customers, no renegotiations due to incorrect quotes.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Time is money, data silos cost both. When your sales team manually transfers master data from SAP into the CRM, they burn hours daily that could be spent on customer conversations. The SugarCRM SAP S/4HANA integration automates this process completely: customer data, prices and orders flow in real time, your team focuses on closing deals instead of data reconciliation.
Lack of transparency costs revenue. When your sales team doesn’t see that a customer has overdue invoices, the next quote becomes a problem. With the integration, you see payment behavior, open items and delivery status directly in SugarCRM. Your team makes better decisions, you minimize risks and increase customer satisfaction.
Faster processes mean more deals. The end-to-end quote-to-cash process significantly shortens the time from opportunity to invoice. Won deals automatically become orders, no manual steps delay order processing. Your company becomes more responsive, customers get what they need faster.
For: Marketing, Sales, Customer Success, Operations
Sales works with real data. Previously, you had to check the CRM, then switch to the ERP to verify prices and availability. Today you have all information directly in SugarCRM: product catalog, customer-specific conditions, open orders and payment status. You create quotes faster and with correct margins.
Customer success becomes proactive. You immediately see in the CRM when a customer has received a delivery or an invoice is overdue. You can actively follow up before the customer contacts you. This improves the relationship and reduces escalations.
Inside sales gets relieved. Previously, you had to manually create won deals as orders in SAP: transfer line items, check prices, reconcile customer numbers. Now this happens automatically. You focus on special cases and complex inquiries, routine orders flow through.
Operations sees the pipeline in real time. You know which opportunities are about to close and can plan resources, inventory and production in time. No more surprises when suddenly a large order comes in that nobody had on the radar.
For: IT, Development, System Architects, Admins
Clarify APIs and authentication. SugarCRM offers a REST API (v11), SAP S/4HANA uses OData, BAPIs or RFCs, depending on the deployment variant. MARINI supports all variants: cloud, hybrid and on-premise. OAuth 2.0 for SugarCRM, SAP logon or certificates for SAP, everything is configurable. You don’t need installations in the systems, only API access.
Align mapping and data model. Business partners in SAP have a different structure than accounts in SugarCRM: addresses, contacts, conditions are distributed across multiple endpoints in SAP. MARINI maps fields flexibly and automatically recognizes custom fields. You define which fields are synchronized and in which direction. Bidirectional logic with conflict resolution is integrated.
Prevent conflict handling and duplicates. What happens when a record is changed in both systems in parallel? MARINI offers strategies: leading system, timestamp-based or manual approval. Duplicate checking via definable match criteria prevents a customer from being created twice.
Ensure monitoring and error handling. You see in real time which records are synchronized, where errors occur and why. Logs, alerts and dashboards are available out of the box. If a record doesn’t go through because a mandatory field in SAP is missing, you get a clear error message and can specifically adjust. No black box, no surprises.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, accounts (business partners), contacts, opportunities, quotes, products, sales orders, deliveries, invoices and open items are synchronized. Custom modules and custom fields in SugarCRM are fully supported. You define which objects and fields flow in which direction. MARINI maps the data structures flexibly between both systems.
Yes, MARINI supports all SAP S/4HANA deployment variants: cloud public edition, cloud private edition and on-premise. For on-premise systems, we use secure connections via VPN or dedicated tunnels. No installation in SAP needed, only API access and network clearance.
This depends on the use case. SAP S/4HANA is typically leading for product master data, prices, financial data and operational documents like orders and invoices. SugarCRM leads in sales activities, pipeline management, opportunities and marketing campaigns. MARINI allows bidirectional synchronization with flexible leading system rules per object and field.
For a quick integration with basic master data (accounts, contacts, primary address level), we calculate about 3 days from functional access credentials. More complex scenarios with multiple objects, custom fields, workflows and validation logic take correspondingly longer. MARINI offers both full-service and co-creation, depending on your internal resources.
MARINI offers several strategies: leading system (one system always wins), timestamp-based (latest change wins) or manual approval for critical fields. You configure conflict resolution per object and field. All conflicts are logged, you see in the dashboard which records are affected and can adjust accordingly.
Yes. MARINI hosts exclusively in the EU (ISO 27001-certified data center), is GDPR and revDSG compliant. All data transfers are encrypted, access is secured via OAuth 2.0 or certificates. You retain full control over your data, MARINI is a pure data processor without access to content. Logs and monitoring enable complete traceability.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating SugarCRM and SAP S/4HANA. Personalized. Tailored to your goals.
