Would you like to have consistent and accurate customer data in SugarCRM and SAP Business One at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SugarCRM and SAP Business One is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SugarCRM SAP Business One interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SugarCRM with SAP Business One and many other systems is also possible.
SugarCRM is your CRM platform for sales, service, and marketing. The system offers high customizability and covers a wide range of requirements with Sugar Sell, Sugar Serve, and Sugar Enterprise. SAP Business One is the ERP system for small to medium-sized businesses: finance, inventory, purchasing, and production in one solution.
The SugarCRM SAP Business One integration connects CRM and ERP in real time. Business Partners from SAP B1 are automatically created as Accounts in SugarCRM. Opportunities from the CRM become Sales Orders in the ERP. Invoice status, inventory levels, and prices are always visible to sales. Your teams work with the same data, without manual transfers, without system switches.
The integration eliminates data silos and accelerates your processes from lead to invoice.
Synchronize Business Partners. Customers and suppliers from SAP B1 are automatically created as Accounts and Contacts in SugarCRM. Every change in the ERP is immediately visible in the CRM. Your sales team always works with current master data, without IT or accounting having to manually follow up.
Opportunities to Sales Orders. A won Opportunity in SugarCRM is automatically created as a Sales Order in SAP Business One. The order is immediately recorded in the ERP, production or logistics can start. No copy-paste, no delays, no information loss.
Products and prices from SAP B1. Your product catalog and price lists live in the ERP. MARINI synchronizes Items and Price Lists to SugarCRM, so sales always works with current conditions. No more outdated prices in quotes.
Display invoice status in CRM. Invoices, open items, and payment receipts from SAP B1 are visible in the CRM. Your sales team knows before the customer conversation whether invoices are outstanding or payment terms have been exceeded. Proactive communication instead of embarrassing surprises.
Qualify and transfer leads. Leads from SugarCRM are created as Business Partner Master Data in SAP B1. As soon as a lead is converted in SugarCRM, the complete customer record with contact persons is created in the ERP. The transition from prospect to customer is seamless.
Synchronize inventory levels. Inventory from SAP Business One is available in SugarCRM. Your sales team sees at a glance which items are available and can provide binding delivery dates. No overselling, no disappointed customers.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
End-to-end processes reduce costs. Manual data transfer between CRM and ERP costs time and produces errors. The integration automates information flow from opportunity to invoice. Your team works more efficiently, you reduce administrative effort and gain capacity for value-adding activities.
Decisions based on current data. Sales, inventory, and finance work with the same numbers. You see in real time where your pipeline stands, which orders are being processed, and where liquidity is tied up. No more Excel lists, no outdated reports. You control your business based on reliable information.
Scalability without system change. SugarCRM and SAP Business One grow with your company. The integration via MARINI is flexibly expandable: new modules, custom fields, and additional objects are supported without having to rebuild the architecture. You invest in a solution that carries long-term.
For: Marketing, Sales, Customer Success, Operations
No more double data entry. Previously, you had to enter Accounts, Contacts, and Opportunities in the CRM and then again in the ERP. Now it happens automatically. You work in SugarCRM, the data lands in SAP B1. More time for customer conversations, less time for administration.
Customer view at a glance. You open an Account in SugarCRM and see not only the CRM history, but also orders, invoices, and open items from SAP Business One. You know before the call how the business relationship is going, whether payments are on time, and which products the customer last purchased.
Quotes with current prices. You create a Quote in SugarCRM and access the product catalog from SAP B1 directly. Prices, availabilities, and conditions are always current. No inquiries to accounting, no corrections after sending.
From lead to customer without media break. A lead is qualified, converted, and automatically lands as a complete Business Partner in SAP B1. The first order is immediately assigned to the correct customer. You don’t lose any information on the way from marketing to sales to finance.
For: IT, Development, System Architects, Admins
Service Layer API and REST. The integration uses the SAP Business One Service Layer API (REST/OData). SugarCRM is connected via REST API v11. Both systems offer modern, documented interfaces. MARINI connects them without middleware installation in the systems themselves. You don’t need to install modules in SAP B1 or plugins in SugarCRM.
On-Premise and Cloud supported. SAP Business One is often operated on-premise, SugarCRM can be cloud or on-prem. MARINI supports both deployment variants and can also connect hybrid setups. You don’t have to perform a migration to realize the integration.
Field mapping and Custom Objects. SugarCRM thrives on Custom Modules and Custom Fields. MARINI synchronizes them just like standard objects. You define in the mapping which fields flow between Business Partners, Accounts, Opportunities, and Sales Orders. Validation rules and transformations are directly configurable in the no-code interface.
Monitoring and error handling. Every synchronization is logged. You see in real time which records were transferred, where conflicts occurred, and which validations failed. Alerts inform you proactively. In case of problems, you access the logs directly without being dependent on external service providers.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, MARINI synchronizes Business Partners (customers/suppliers), Accounts, Contacts, Leads, Opportunities, Sales Orders, Quotes, Invoices, Items (products), Price Lists, and Inventory. Custom Modules in SugarCRM are supported just like standard objects. You define in the mapping which fields flow between the systems.
No. MARINI connects both systems via their APIs without requiring plugins, modules, or agents to be installed. The only prerequisite: In SAP Business One, the Service Layer must be activated and configured. In SugarCRM, the REST API must be available (all common editions).
Yes. MARINI supports both cloud and on-premise installations of SAP Business One. Hybrid setups (e.g., SugarCRM Cloud and SAP B1 on-prem) are also possible. The connection is made via the Service Layer, which is available both locally and in the cloud.
It depends on the object. Typically, SugarCRM is leading for Leads, Opportunities, and sales activities. SAP Business One is leading for customer master data (Business Partners), products, prices, orders, and invoices. MARINI can define the synchronization direction individually for each object, including bidirectional.
Yes. SugarCRM thrives on customizability, and MARINI synchronizes Custom Modules and Custom Fields just like standard objects. You can define in the mapping which custom fields are synchronized between SugarCRM and SAP B1. User-Defined Fields (UDFs) in SAP Business One are also supported.
MARINI synchronizes in real time or at freely definable intervals. Event-based synchronization is possible: A new Opportunity in SugarCRM immediately triggers the creation of a Sales Order in SAP B1. You can decide for each object whether changes are transferred immediately or in batches.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating SugarCRM and SAP Business One. Personalized. Tailored to your goals.
