Would you like to have consistent and accurate customer data in SugarCRM and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SugarCRM and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SugarCRM Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SugarCRM with Inxmail and many other systems is also possible.
SugarCRM is the CRM platform for sales, customer service, and marketing – with modular architecture, high customizability, and strong B2B capabilities. Inxmail is the German email marketing specialist with a focus on high deliverability rates, GDPR compliance, and data-driven newsletters.
The SugarCRM Inxmail integration synchronizes CRM contacts, accounts, opportunities, and engagement data bidirectionally in real-time. Your marketing works with current sales data, your sales team sees email activities before the next call. No exports, no outdated lists, no data silos.
Marketing and sales share the same customer base – but often not the same data. The SugarCRM Inxmail interface changes that.
Synchronize recipients with CRM contacts. Contacts, accounts, and custom fields from SugarCRM are automatically maintained as recipients in Inxmail lists. Segmentation is based on real CRM data: industry, deal stage, revenue potential. No more manual exports.
Feed marketing activities back into the CRM. Opens, clicks, bounces, and unsubscribes appear directly in the SugarCRM record. Your sales team sees which contact opened the last mailing – before picking up the phone.
Automate lead-to-sales. Qualified leads from Inxmail forms or campaigns are automatically created as leads in SugarCRM, including lead source and campaign attribution. Marketing-sales alignment without manual follow-up.
Synchronize opt-in/opt-out bidirectionally. Consent status and unsubscribes are matched between Inxmail and SugarCRM. Anyone who unsubscribes from the newsletter no longer receives marketing emails from the CRM – and vice versa. GDPR-compliant across all channels.
Segmentation with CRM data. Use opportunity data, account information, and sales assignments for campaign targeting. Send different content to existing customers, warm leads, and cold prospects – all based on SugarCRM data.
Trigger emails based on CRM events. Opportunity won? Case closed? Deal stage changed? Automatically trigger relevant email workflows via Inxmail. Relevant communication at the right time.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
One customer view for marketing and sales. Marketing works with the same account and contact data as sales. No more different versions of the truth. Decisions are based on consistent data, collaboration between teams becomes smoother.
Higher conversion through data-driven campaigns. Personalized email campaigns based on CRM data (deal stage, revenue potential, industry) achieve higher open and click rates. This leads to more qualified leads and shorter sales cycles.
Measure ROI of marketing activities. Campaign attribution becomes directly visible in SugarCRM: Which Inxmail campaign contributed to which opportunity? Informed budget decisions instead of gut feeling.
For: Marketing, Sales, Customer Success, Operations
No more outdated lists. Before: Export contacts from SugarCRM, import into Inxmail, hope nothing becomes outdated. After: Contacts synchronize automatically. New accounts from sales are immediately available for newsletter segments.
Use engagement data in sales conversations. Your sales colleague sees in the SugarCRM record that the contact opened yesterday’s product mailing and clicked on the case study. That’s the perfect conversation starter.
Lead scoring based on email engagement. Opens, clicks, and form submissions flow into lead scoring in SugarCRM. Marketing hands over more qualified leads, sales wastes less time on cold contacts.
Individual campaigns for sales reps. Trigger Inxmail campaigns based on sales assignments in SugarCRM. Every account manager gets automated email support for their accounts – with their signature, their branding.
For: IT, Development, System Architects, Admins
No installation in SugarCRM or Inxmail required. MARINI sits between the systems. The SugarCRM REST API and the Inxmail Professional API are connected via the Marini Integration Platform. No plugins, no upgrades that break with the next release.
Bidirectional synchronization with conflict management. Contacts are synchronized in both directions. Field rules determine which system takes precedence in case of conflicts. Duplicate detection prevents the same contact from being created multiple times.
Custom fields and custom modules fully supported. SugarCRM thrives on custom modules and custom fields. MARINI can synchronize all custom objects – not just standard modules. Your individual data model remains intact.
Real-time monitoring and logs. Every sync process is logged. You see in real-time which records were synchronized, where errors occurred, and which field values changed. Transparency instead of black box.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically Contacts, Accounts, Leads, and Custom Modules. In Inxmail, these are organized as recipients in lists. You can also use opportunity data and case information for segmentation and personalization. Custom fields from SugarCRM can be mapped as additional recipient attributes in Inxmail.
MARINI supports all SugarCRM editions: Sugar Sell, Sugar Serve, Sugar Market, Sugar Enterprise, and Sugar Professional. The only requirement is that the REST API is available and enabled. Whether Sugar Cloud or On-Premise: MARINI can connect both deployment variants.
MARINI already has an adapter for Inxmail Professional. Adapters for Inxmail Commerce (transactional emails) and Inxmail New Xperience (web-based editor) can be easily developed – this has been verified by the tech teams of both providers. All endpoints and methods are integrable.
Yes. Opens, clicks, bounces, and unsubscribes from Inxmail can be fed back into SugarCRM as activities or custom fields. Your sales team sees in the CRM record which contact opened which mailing and clicked on which links. Perfect for personalized outreach.
Consent status is matched bidirectionally. If a contact unsubscribes from the newsletter, the opt-out status is also set in SugarCRM (e.g., as a custom field or email opt-out flag). Conversely, do-not-email flags from SugarCRM are transferred to Inxmail. This keeps communication GDPR-compliant across all channels.
Yes. MARINI can connect both Sugar Cloud and on-premise installations. Inxmail (both Professional and Commerce) also runs on EU servers and can be operated on-premise or as a managed service. The connection works via secure REST APIs without requiring software installation in the systems.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating SugarCRM and Inxmail. Personalized. Tailored to your goals.
