Would you like to have consistent and accurate customer data in SugarCRM and Evalanche at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SugarCRM and Evalanche is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SugarCRM Evalanche interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SugarCRM with Evalanche and many other systems is also possible.
SugarCRM is a flexible CRM platform with modular architecture: Sugar Sell for sales, Sugar Serve for customer service, Sugar Market for marketing automation. Evalanche is the German marketing automation platform for email marketing, lead management, and campaign automation with a strong focus on GDPR compliance and B2B processes.
The SugarCRM Evalanche integration connects sales and marketing in real time. Leads that have been qualified and scored in Evalanche automatically land in the CRM with their complete activity history. Your sales team sees which emails were opened, which links were clicked, and which forms were filled out before the first conversation takes place. At the same time, account data, deal status, and revenue information flow back to marketing so campaigns can be precisely aligned with sales realities.
The integration connects marketing engagement with sales reality. Here are six key scenarios.
Lead-to-sales with scoring and context. Qualified leads are handed over to SugarCRM with scoring values, pool membership, and complete activity history. Your sales team immediately sees which campaigns generated engagement, which content was read, and how high the purchase readiness is. The sales team prioritizes correctly, marketing can prove its ROI.
Make marketing activities visible in the CRM. Email opens, link clicks, form submissions, and webinar attendance from Evalanche are displayed directly on the account or contact in SugarCRM. Sales knows the engagement before the first call and can conduct personalized conversations. No more cold calls, only warm contacts with context.
Use CRM data for targeted marketing. Account data, opportunity status, deal values, and customer classifications from SugarCRM flow back to Evalanche and enable precise segmentation. Marketing can control campaigns based on real sales information: address existing customers differently than new customers, specifically activate upselling potential, reactivate lost deals.
Account-based marketing via custom objects. Evalanche natively follows a profile-centric approach and offers no separate account entity. MARINI solves this with custom objects: accounts are created as a separate entity in MARINI and linked to Evalanche profiles via the API. Profile scores can be aggregated at the account level, allowing you to measure account engagement and run ABM campaigns based on CRM account data.
Synchronize opt-in and consent bidirectionally. Consent status is synchronized between Evalanche and SugarCRM so marketing and sales always work with current permissions. Opt-outs are immediately considered, legal compliance is guaranteed. GDPR-compliant on both sides, without manual reconciliation.
Campaign attribution for informed budget decisions. Which campaign contributed to which opportunity? The integration synchronizes campaign assignments from Evalanche to the CRM so you can measure the impact of every marketing activity on opportunities and revenue. Sales and marketing finally speak the same language.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-level, management, business development
Higher conversion through prioritization. Marketing scoring and engagement data flow directly into the CRM. Your sales team works with leads that are ready, instead of blindly going through phone numbers. The conversion rate increases because sales calls at the right time with the right context. Less wasted time, more deals.
Marketing ROI finally measurable. The integration connects campaign data with opportunities and revenue. You see which marketing activities actually lead to revenue and can shift budget to where it pays off. No more marketing black box, but hard numbers from lead to deal.
Faster market penetration through marketing-sales alignment. When marketing and sales work with the same data, coordination loops and misunderstandings are eliminated. Leads are processed faster, follow-ups happen promptly, campaigns respond to sales feedback. The company becomes more agile, market opportunities are seized faster.
For: marketing, sales, customer success, operations
Sales works with warm context instead of cold calls. Before the first call, you see in the CRM which emails the lead opened, which content was interesting, and how active the engagement is. You can specifically align the conversation to their interests and avoid redundant questions. The lead feels understood, not just called.
Marketing sees what happens to leads. You generate leads but never know what happens next? The integration shows you which leads were worked by sales, which led to opportunities, and which contributed to revenue. You can optimize your campaigns and prove to management that marketing is not a cost factor but a revenue driver.
Segmentation based on real sales data. Instead of just looking at email engagement, you now use account status, opportunity stages, and revenue data from SugarCRM for your campaigns. Existing customers receive different content than new customers, high-value accounts are treated differently than standard contacts. Your campaigns become more relevant, response rates increase.
Opt-out management runs automatically. A contact unsubscribes in the CRM? The status is immediately transferred to Evalanche so no more emails go out. Vice versa the same: opt-outs from Evalanche land in the CRM. No manual reconciliation, no legal risks, no annoyed contacts.
For: IT, development, system architects, admins
Bidirectional synchronization via REST APIs. MARINI uses the SugarCRM REST API (v11) and the Evalanche REST API for the integration. All standard modules (accounts, contacts, leads, opportunities) and custom modules in SugarCRM are fully supported. Evalanche profiles, pool memberships, scoring data, and activities are synchronized bidirectionally. You determine which system is leading for which data fields.
Custom objects for account-based marketing. Since Evalanche natively offers only a profile-centric entity, you can create a separate account entity via MARINI custom objects. This is linked to Evalanche profiles via the API. Profile scores can be aggregated at the account level, allowing you to measure account engagement and run ABM campaigns based on CRM account data.
Field mapping, validation, and conflict resolution. You define in the no-code interface which fields are synchronized between SugarCRM and Evalanche, including custom fields. Validation rules ensure that only clean data is transferred. In case of conflicts (e.g., simultaneous changes in both systems), you can define master rules or resolve conflicts manually.
Real-time or scheduled, with webhook support. The integration can run both via scheduler (e.g., hourly, daily) and in real time via webhooks. Evalanche supports webhooks for profile changes and activities, SugarCRM offers logic hooks. You can choose whether all data is regularly synchronized or only synced on specific events.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In SugarCRM, typically accounts, contacts, leads, opportunities, and activities are synchronized. Custom modules are fully supported. In Evalanche, profiles, pool memberships, scoring values, activity data like email opens and clicks, and consent status are synchronized. Since Evalanche natively offers only a profile-centric entity, additional entities like accounts can be mapped via MARINI custom objects.
That depends on your use case. Typically, SugarCRM is leading for account master data, opportunities, and sales activities. Evalanche is leading for marketing activities, scoring, email engagement, and consent management. You can individually define which system is leading for each data field. MARINI supports bidirectional synchronization with flexible master rules.
Yes. SugarCRM is operated both as a cloud and on-premise solution, MARINI can connect both variants. Evalanche is cloud-based and hosted in Germany. The integration works regardless of whether your SugarCRM runs in the cloud, hybrid, or on-premise. No installations in the systems are necessary.
Yes, fully. In SugarCRM, all custom modules and custom fields can be synchronized just like standard modules. In MARINI’s no-code interface, you simply select the desired fields and define the mapping. New fields are automatically detected and can be integrated directly into the synchronization via dialog.
Evalanche natively follows a profile-centric approach and offers only one entity in the pool for contacts, accounts, and leads. Through MARINI custom objects, real account-based marketing becomes possible: MARINI creates custom objects that serve as a separate account entity and are linked to Evalanche via the API. Profile scores can be aggregated at the account level to measure account engagement. This allows account data from SugarCRM to be used for targeted ABM campaigns.
Yes. Evalanche is a German provider with hosting in Germany, which simplifies GDPR compliance. Consent management and opt-in/opt-out tracking are native features. MARINI is hosted exclusively in the EU (ISO 27001 certified data center), all data remains in Europe. Opt-out status is synchronized bidirectionally so both systems always work with current permissions.
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We support you in integrating SugarCRM and Evalanche. Personalized. Tailored to your goals.
