Would you like to have consistent and accurate customer data in SugarCRM and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SugarCRM and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SugarCRM Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SugarCRM with Dun & Bradstreet and many other systems is also possible.
SugarCRM serves as your central platform for sales, customer service, and marketing. You manage Accounts, Opportunities, Leads, and Contacts. Dun & Bradstreet is the world’s leading provider of validated company data, compliance information, and risk assessments.
The SugarCRM Dun & Bradstreet Integration ensures your CRM data is validated, standardized, and enriched with business data in real-time. You work with current information, identify new customers precisely, and meet compliance requirements without manual research. MARINI synchronizes bidirectionally: Accounts, Contacts, and Custom Modules in SugarCRM are automatically matched with D&B Data Blocks.
The integration connects your CRM with the world’s largest database of business information. Manual data maintenance becomes obsolete.
Automatically validate and enrich Accounts. As soon as you create a new Account in SugarCRM, MARINI verifies the DUNS Number, adds address, industry, company size, and management. No more incomplete records.
Compliance data directly in your CRM. KYC, AML, and ESG checks run automatically. You see in the Account record whether a customer is on sanctions lists, who the Ultimate Beneficial Owner is, or what the ESG score is.
New customer search via Criteria Search. You define criteria such as industry, size, region, or revenue. MARINI retrieves matching companies from the D&B Data Cloud and creates them as Leads or Accounts in SugarCRM. Sales can start immediately.
Activate monitoring for existing customers. As soon as an Account is linked with the DUNS, MARINI monitors changes. Insolvency, rebranding, new management? You receive alerts and can react proactively.
Risk assessment before contract closure. Financial Risk Assessment and Payment Index flow into your CRM. Finance and Sales jointly decide on credit limits and payment terms.
Avoid duplicates through DUNS as unique ID. The DUNS Number uniquely identifies every company worldwide. MARINI recognizes duplicates and prevents double Accounts in SugarCRM.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Management, Business Development
Higher win rate through better data quality. Sales works with validated, current company data. No outdated contacts, no incorrect addresses. This shortens sales cycles and increases close rates. You invest less time in manual research and more in customer relationships.
Compliance without manual effort. KYC and AML checks run automatically. You meet legal requirements without introducing separate tools or processes. This reduces risks and makes audits significantly easier.
Targeted customer acquisition instead of spray and pray. With Criteria Search, you identify ideal target customers according to your parameters. Sales focuses on companies that truly fit. This increases ROI and noticeably lowers acquisition costs.
For: Marketing, Sales, Customer Success, Operations
Sales creates Accounts in seconds instead of minutes. Before: Google the name, copy address, guess industry, search for phone number. Now: Enter name, MARINI suggests D&B matches, one click, done. The Account is completely populated. You gain back several hours daily.
No more outdated contact data in your funnel. You’re preparing an important call and realize: the contact has not been with the company for months. With Monitoring, you see such changes immediately in your CRM and can adjust your approach.
Marketing segments precisely by company size and industry. You’re planning a campaign for mid-sized manufacturing companies? Criteria Search delivers a clean list. No manual CSV imports, no data cleansing, no duplicates.
Customer Success recognizes risks early. An existing customer slips into Payment-Risk? You see it in your CRM before the first invoice becomes overdue. This gives you time for proactive conversations instead of reactive collection processes.
For: IT, Development, System Architects, Admins
All D&B Data Blocks available through MARINI. Master Data, Sales & Marketing Intelligence, Compliance, Financial Risk Assessment, and Company Financials. You decide via mapping which fields flow into SugarCRM. Custom Fields are fully supported.
Real-time enrichment via Type-Ahead Search. Users type a company name, MARINI queries the D&B Direct+ API and delivers matches on-the-fly. No batch import, no waiting time. Identity Resolution suggests most likely matches even when the exact name is unknown.
Monitoring with push notifications. Accounts with DUNS are automatically added to D&B Monitoring. Changes in the Data Cloud trigger webhooks, MARINI synchronizes updates immediately into SugarCRM. You can configure alerts via email or in the CRM dashboard.
No installation in SugarCRM required. MARINI connects via the SugarCRM REST API (v11). Cloud, On-Premise, and Hybrid deployments are supported. OAuth 2.0 authentication, EU-only hosting, GDPR compliant. Rate limits are handled intelligently.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
All D&B Data Blocks are available through MARINI: Master Data (Basic and Extended), Sales & Marketing Intelligence, Compliance (incl. UBO, Sanctions, ESG), Financial Risk Assessment, and Company Financials. You select via mapping which fields flow into which SugarCRM modules. Custom Modules and Custom Fields are fully supported.
As soon as an Account in SugarCRM is linked with a DUNS Number, it is added to D&B Monitoring. Changes in the Data Cloud (e.g., insolvency, rebranding, new management) are automatically pushed. MARINI synchronizes updates in real-time into your CRM. You can configure alerts via email or in the dashboard.
Yes. You define search criteria such as industry, company size, region, or revenue. MARINI retrieves matching companies from the D&B Data Cloud and creates them as Leads or Accounts in SugarCRM. The records are completely populated, including contacts and contact information. This significantly accelerates new customer acquisition.
Fully. SugarCRM allows Custom Modules and Custom Fields. MARINI synchronizes D&B data into any module accessible via the REST API. For example, you can create a Custom Module for compliance checks and store UBO, Sanctions, and ESG data there.
Yes. MARINI supports Sugar Cloud, On-Premise, and Hybrid deployments. The requirement is an accessible REST API and OAuth 2.0 or token-based authentication. No installation in the SugarCRM system required. The integration runs through MARINI as cloud middleware.
A plugin requires installation, maintenance, and is limited to specific SugarCRM versions. MARINI runs outside of SugarCRM, via the standard API. You can flexibly adjust mappings, populate Custom Fields, and connect additional systems (e.g., ERP, Marketing Automation). Monitoring, logs, and alerts are included. EU-only hosting, GDPR compliant.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating SugarCRM and Dun & Bradstreet. Personalized. Tailored to your goals.
