Would you like to have consistent and accurate customer data in Shopware and SAP Business One at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Shopware and SAP Business One is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Shopware SAP Business One interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Shopware with SAP Business One and many other systems is also possible.
Shopware is a flexible e-commerce platform for B2B and B2C with a strong focus on the DACH market. SAP Business One is an ERP system for the smaller mid-market and covers finance, sales, purchasing, and warehouse management.
The Shopware SAP Business One integration connects e-commerce and ERP in real-time. Orders automatically become sales orders, inventory levels flow into the shop, prices remain consistent. The result: seamless order-to-cash without media breaks, no overselling, and less manual work.
This integration solves typical problems between shop and ERP. Here are six scenarios from real-world practice.
Automatically create orders. Every shop order is created as a sales order in SAP Business One, with all line items, customer data, shipping method, and payment method. Finance and warehouse work with the same data the customer entered at checkout.
Synchronize inventory levels. Availability from the ERP is displayed in real-time in the shop. Products that are not in stock are marked or hidden. This prevents overselling and disappointed customers.
Use prices from the ERP. Price lists, customer group conditions, and tier prices come from SAP Business One. The shop always displays current prices, even for B2B customers with individual agreements.
Synchronize customer master data. New shop customers are created as business partners in SAP Business One. Existing customers are recognized and matched. Addresses, email, and phone numbers are available in both systems.
Display delivery status in the shop. Tracking information from the ERP or logistics becomes visible in the customer account. Customers see when their order was shipped without contacting support.
Connect multiple Shopware instances. Many companies operate a B2C shop and a B2B shop. MARINI synchronizes both with the same ERP, distributes data securely, and orchestrates complex workflows in real-time.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Seamless order-to-cash. Orders from the shop are processed in SAP Business One without media breaks. This accelerates the entire order process, reduces error rates, and improves liquidity.
Scalability for multi-channel. Whether one shop or three, whether B2B, B2C, or marketplaces: the integration grows with you. MARINI orchestrates data between any number of systems and keeps complexity under control.
Better customer experience. Customers see correct availability, receive tracking information, and experience no surprises with delivery times. This builds trust and reduces support inquiries.
For: Marketing, Sales, Customer Success, Operations
No more manual order exports. Before: export orders from Shopware, prepare CSV, import into SAP Business One. Today: orders appear automatically in the ERP, including all details.
Prices always up to date. Marketing plans a promotion, sales adjusts prices in SAP Business One. The shop displays the new conditions immediately, without anyone having to work in the backend.
Customer service with complete visibility. Service representatives see order history, open items, and delivery status in SAP Business One. They can answer customer questions faster and with more depth.
Target abandoned carts specifically. Abandoned carts can flow as events into the CRM or marketing automation system. This enables targeted win-back campaigns with personalized offers.
For: IT, Development, System Architects, Admins
Service Layer as interface. MARINI uses the SAP Business One Service Layer (REST/OData) for the integration. The Service Layer must be installed and configured. Without an activated Service Layer, integration is not possible.
Bidirectional synchronization. Shopware 6 offers a modern Admin API and Store API. MARINI synchronizes products, customers, orders, and inventory levels in both directions. Webhooks enable event-based real-time synchronization.
Mapping and field rules. Shopware and SAP Business One have different data models. MARINI maps fields, validates content, and applies rules. Custom fields and user-defined fields (UDFs) are supported.
On-premises connectivity. SAP Business One is often operated on-premises or hybrid. MARINI can also connect on-prem systems without requiring installations in the ERP. This works securely via encrypted connections.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically products, categories, customers, orders, prices, inventory, and carts. Custom objects and user-defined fields (UDFs) from SAP Business One are also supported. Synchronization is bidirectional.
MARINI uses the Shopware 6 Admin API (REST) and the SAP Business One Service Layer (REST/OData). Webhooks enable event-based real-time synchronization. For the integration, the SAP Business One Service Layer must be installed and configured.
Yes. SAP Business One is often operated on-premises. MARINI can also connect on-prem systems without requiring installations in the ERP system. The connection is encrypted and secure.
It depends on the data type. SAP Business One is typically the master for prices, inventory, customer master data, and invoices. Shopware leads for shopping carts, product presentation in the shop, and the checkout journey. MARINI orchestrates both directions.
Yes. Many customers operate multiple Shopware instances, for example one for B2C and one for B2B. MARINI can connect all instances to the same ERP and orchestrate data securely.
MARINI supports Shopware 5 and 6. Shopware 5 has been end of life since July 2024 and no longer receives updates. For Shopware 6, all endpoints are available, including custom endpoints for individual extensions.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating Shopware and SAP Business One. Personalized. Tailored to your goals.
