Would you like to have consistent and accurate customer data in Shopware and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Shopware and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Shopware Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Shopware with Inxmail and many other systems is also possible.
Shopware is the e-commerce system for mid-sized online shops and B2B commerce in the DACH region. Inxmail is the German email marketing specialist for newsletters, transactional emails, and marketing automation with the highest delivery rates.
The Shopware Inxmail Integration connects shop data with professional email marketing in real-time. Customers, orders, shopping carts, and product data are synchronized automatically. The result: personalized newsletters, triggered cart abandonment emails, and transactional emails that sell.
Online shops are sitting on a data treasure: purchase history, product interests, shopping carts, newsletter opt-ins. The integration makes this data usable for email marketing that drives revenue.
Automatically recover cart abandoners. Someone adds products to their cart but abandons it. Inxmail receives this trigger from Shopware and automatically sends a personalized reminder with the exact products. With or without incentive. This works in real-time, without manual effort.
Populate newsletters with live product data. You create a newsletter in Inxmail and pull product images, prices, and availability directly from Shopware. No more copy-paste marathons. When the price changes, the current value appears in the mailing. This saves time and prevents errors.
Segment customers by purchase behavior. Who hasn’t purchased in the last 90 days? Who’s interested in category X? Who abandoned cart Y? These segments are created automatically in Inxmail based on Shopware data. You can specifically reactivate, cross-sell, or address new customers differently than existing ones.
Link transactional emails with additional revenue. Order confirmation, shipping info, return notification: These emails have open rates of 60 to 80 percent. With Inxmail Commerce, they’re not just sent but enriched with cross-selling products. The customer bought running shoes? Show them matching socks in the shipping email.
Deliver product recommendations based on actual purchases. Inxmail can work with order data from Shopware and generate personalized product recommendations. Someone who bought product A gets product B suggested. This works via dynamic content or trigger sequences.
Ensure consent management across all channels. Someone unsubscribes from the newsletter in the shop? Inxmail learns this immediately. Someone gives a new opt-in in Inxmail? Shopware updates the status. Bidirectional synchronization ensures you remain GDPR-compliant without constantly reconciling lists.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Executive Management, Business Development
Increase revenue from existing customers without raising advertising budget. Email marketing has the highest ROI of all digital channels. The Shopware Inxmail Integration automates this channel and uses data you already have. Cart abandonment, product recommendations, reactivation: These are direct revenue drivers that work without additional acquisition costs.
Increase customer lifetime value through personalized communication. Customers who receive relevant emails buy more frequently and stay longer. The integration ensures every email is sent based on actual purchase history and interests. This strengthens customer loyalty and turns one-time buyers into repeat customers.
Create scalable processes that grow with your growth. When the shop grows, so does complexity. Manual list maintenance, manual newsletter population, Excel export-import chains: These slow you down. The integration automates these processes. You scale email marketing without proportionally growing the team.
For: Marketing, Sales, Customer Success, Operations
Create newsletters in half the time without quality loss. You pull product images, prices, and availability directly from Shopware into the Inxmail editor. No copy-paste, no image search, no manual price corrections. The content is always current because it comes directly from the shop. This easily saves an hour per newsletter.
Deploy campaigns based on real segments, not gut feeling. Who hasn’t purchased in the last 60 days? Who’s interested in product category X? These segments are created automatically in Inxmail because Shopware delivers the data. You can target specifically instead of using a shotgun approach. This measurably increases open and click rates.
Deploy cart abandonment emails without manual trigger management. Previously: Export from Shopware, import to Inxmail, manually start campaign. Today: Someone abandons, Inxmail sends automatically. You define the rules once, then it runs. Every day, without you having to worry about it. Cart abandonment email conversion rates are often 10 to 15 percent.
Track performance without jumping between tools. Which products were purchased from which mailing? Which campaign generated the highest revenue? Inxmail shows you email performance, Shopware delivers conversion data. With the integration, you see the complete funnel and can optimize based on data.
For: IT, Development, System Architects, Admins
REST APIs on both sides, fully documented and stable. Shopware 6 offers a comprehensive Admin API and Store API. Inxmail Professional and Inxmail Commerce provide REST APIs. MARINI connects both via standardized endpoints. No proprietary code, no black box. You can always trace which data flows and how.
Bidirectional synchronization with conflict management. Customers, opt-ins, orders: This data flows in both directions. When a consent status changes in Inxmail, Shopware needs to know. When a customer changes their email address in the shop, Inxmail must be updated. MARINI maps the objects, identifies duplicates, and resolves conflicts according to defined rules.
Real-time triggers for time-critical campaigns. Cart abandonment, order confirmation, return: These events must be processed immediately. Shopware sends events, MARINI forwards them to Inxmail. You can define trigger thresholds (e.g., “cart abandonment email only after 2 hours”) or react immediately. Webhooks and event listeners ensure minimal latency.
Field mapping for custom fields and multilingual setups. Shopware allows custom fields, Inxmail offers free attributes. MARINI maps these fields flexibly. You can define which Shopware field flows into which Inxmail attribute. Multilingual shops (DE, AT, CH, EN) can also be cleanly mapped, including country-specific segmentation.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Customers, orders, carts, products, newsletter opt-ins, and tracking data (opens, clicks, bounces). Custom fields from Shopware can also be mapped to Inxmail attributes. Synchronization is bidirectional, so consent changes flow in both directions.
MARINI supports both Shopware 5 and Shopware 6. Shopware 5 reached end of life in July 2024 but can still be connected. Shopware 6 offers the more modern API architecture and is recommended for new integrations. Data flows are possible in both versions.
Yes. Many customers operate multiple Shopware instances, for example one for B2C and one for B2B. MARINI can connect both with the same Inxmail account and cleanly separate or merge the data. You can define which data from which shop flows into which Inxmail list.
Inxmail Professional is for newsletters and campaigns with fixed send times. Inxmail Commerce is for event-based transactional emails like order confirmations or shipping notifications. MARINI can connect both products. The adapter for Inxmail Professional already exists, the one for Commerce can be developed without problems.
Yes, the integration works in real-time. Cart abandonments, new orders, or opt-in changes are transmitted immediately. You can define trigger thresholds, such as “cart abandonment email only after 2 hours.” For bulk data like customer base or product catalog, synchronizations also run on schedule, for example at night.
Yes. The integration is bidirectional. If someone unsubscribes in Inxmail, the consent status is updated in Shopware. Vice versa as well: if someone unsubscribes from the newsletter in the shop, Inxmail learns this immediately. This ensures GDPR compliance across all channels.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Shopware and Inxmail. Personalized. Tailored to your goals.
