Would you like to have consistent and accurate customer data in Shopware at all times without any IT projects? That’s exactly what MARINI is for.
Shopware is the frontend to your customers: flexible, DACH-native, with strong B2B capabilities. But what good is a powerful shop if prices, inventory, and orders need to be reconciled manually?
MARINI connects Shopware with ERP, CRM, and Marketing Automation: Orders are automatically created as transactions in the ERP, inventory is synchronized in real-time, customer data is made available for sales and service. Without media breaks, without plugin limitations, with full control over all endpoints.
An online shop without ERP integration sells products that are no longer in stock at prices that are no longer valid. Integration is not an option, but a prerequisite for profitable e-commerce. Those who operate Shopware as an isolated platform pay the price in returns, service requests, and lost revenue. The question is not whether you integrate, but how robust and flexible your integration is.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular Shopware integrations with dedicated landing pages. MARINI can connect significantly more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or platforms not yet listed.
Orders are automatically created as transactions in the ERP, inventory and prices synchronized in real-time. Order-to-cash without media breaks, accurate delivery times, no overselling.
Shop customers, order history, and cart abandonments are automatically made available in the CRM. Sales and service receive a 360-degree customer view for personalized marketing and faster support.
Purchase behavior, product interests, and transaction data are made usable for personalized campaigns. Cart abandonment emails, back-in-stock triggers, and segmented newsletters based on real shop data.
Explore the available standard integrations for Shopware and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following use cases show a selection of typical business processes that customers implement with Shopware and MARINI. The list is not exhaustive, but shows overarching patterns.
Order-to-cash fully automated. Every Shopware order is automatically created as a customer order in the ERP, inventory and delivery status flow back into the shop. No manual transfers, no overselling, accurate delivery times. Customers see the current processing status in their shop account, tracking information comes directly from the ERP. This reduces service requests and accelerates cash collection.
360-degree customer view for sales and service. Orders, cart abandonments, and product interests from Shopware are automatically made available in the CRM. Sales sees which products a customer has viewed, added to cart, or purchased. Service can handle inquiries faster because the complete order history is directly available in the CRM. This enables personalized outreach and cross-selling based on real purchase behavior.
E-commerce marketing with real transaction data. Purchase behavior, cart abandonments, and back-in-stock requests are used for automated campaigns. Marketing Automation triggers personalized emails based on shop events: Cart abandoners receive reminders with individual incentives, existing customers get product recommendations based on their purchase history. Segmentation is based on real transaction data, not self-declared interests.
Multi-instance scenarios for B2B and B2C. Many companies operate multiple Shopware instances in parallel: one for B2C with standard prices, one for B2B with customer groups and tiered pricing. MARINI orchestrates data flows between both shops and the shared backend systems. Master customer data, product data, and prices are managed centrally in the ERP, orders from all shops converge in the same order-to-cash process.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Shopware integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Standard plugins for Shopware integrations quickly reach their limits. Customers have tested the HubSpot plugin: master data can be integrated with limitations, orders and products have significant restrictions. For productive scenarios, this is often insufficient.
Native connectors vs. integration platform. Many CRM and ERP providers offer native Shopware plugins. These cover standard cases but reach their limits with more complex requirements: multi-instance scenarios, custom objects, individual mappings, or bidirectional real-time synchronization are often not possible. MARINI supports all Shopware endpoints including custom endpoints and can connect multiple Shopware instances simultaneously with the same backend systems.
Custom development vs. permanent platform. Some companies build their own middleware solutions to connect Shopware with their backend systems. This works short-term but creates technical debt long-term: maintenance during API updates, missing monitoring tools, no reusable components. MARINI offers a permanent platform with a no-code interface, logging, alerts, and mapping tools that can be maintained by the team itself.
Generic iPaaS vs. specialized solution. General integration platforms can theoretically connect any system, but often require extensive configuration and deep technical understanding. MARINI specializes in business systems like ERP, CRM, and e-commerce: Predefined mappings, proven data models, and best practices from hundreds of projects are already built in. This significantly shortens implementation time and reduces the risk of misconfigurations.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Shopware, Products, Categories, Customers, Orders, Carts, and Prices are typically synchronized. Custom Objects are also supported. Important: In Shopware there is only Customer, no distinction between Companies and Contacts in the standard version. B2B extensions can add company structures. MARINI can synchronize all these objects bidirectionally and map individual mappings for customer-specific fields.
Shopware 6 offers a modern REST API with two main types: Admin API for backend operations and Store API for frontend interactions. Additionally, there is a Sync API for bulk operations. Webhooks enable event-based real-time synchronization. Shopware 5 uses an older REST API and has been end of life since July 2024. MARINI fully supports both versions and can use all available endpoints including custom endpoints.
Many companies operate multiple Shopware instances in parallel, for example one for B2C and one for B2B. The challenge lies in orchestration: Which data comes from which shop, how are master customer data and product data managed centrally, how do orders from all shops converge in the ERP. MARINI can easily and securely map such multi-instance scenarios and distribute and orchestrate data in real-time between any number of systems.
Yes, MARINI supports real-time synchronization via webhooks and API polling. Orders from Shopware are immediately created as transactions in the ERP, inventory changes in the ERP flow into the shop in real-time. This prevents overselling and ensures customers see accurate delivery times. Synchronization intervals and triggers can be configured individually.
Yes, Shopware 6 supports Custom Objects, and MARINI can fully integrate all endpoints including custom endpoints. This is particularly relevant for individual extensions or industry-specific customizations. MARINI can also develop custom adapters for systems not yet listed or on-premise solutions.
Shopware 5 and 6 differ fundamentally in architecture and API. Shopware 5 has been end of life since July 2024 and no longer receives updates, migration to version 6 is recommended. MARINI supports both versions. For Shopware 6, all endpoints are available, the API is modularly structured and offers significantly more flexibility for complex integration scenarios.
Shopware typically leads for product presentation in the shop, shopping carts, and the checkout journey. Prices and inventory often come from the ERP, master customer data can be synchronized bidirectionally between CRM, ERP, and shop. The architecture depends on the individual process landscape: Some companies manage product data in the ERP, others use a PIM system as the central source. MARINI can map flexible master data management scenarios.
Implementation time depends on complexity: Simple order synchronization between Shopware and an ERP can go live in a few days, more complex scenarios with multi-instance setup, individual mappings, and bidirectional real-time synchronization require several weeks. MARINI offers both full-service implementation and co-creation models where customers can configure themselves with support from Professional Services.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Shopware with other systems. Personalized. Tailored to your goals.
