Would you like to have consistent and accurate customer data in Shopware and Dynamics 365 Business Central at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Shopware and Dynamics 365 Business Central is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Shopware Dynamics 365 Business Central interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Shopware with Dynamics 365 Business Central and many other systems is also possible.
Shopware is a flexible e-commerce platform from Germany that enables both B2B and B2C shops. With its modular architecture, Rule Builder, and strong DACH focus, Shopware 6 addresses sophisticated online retailers. Dynamics 365 Business Central is Microsoft’s ERP system for small and medium-sized businesses, uniting Finance, Supply Chain, Sales, and Service.
The Shopware Dynamics 365 Business Central Integration brings e-commerce and ERP together in real-time: Orders from the shop automatically become Sales Orders in the ERP, inventory levels and prices from Business Central control the shop frontend, customer data remains consistent. You avoid duplicate work, overselling, and media breaks—your team works with current data across all systems.
Here are six scenarios where the interface demonstrates its value.
Automatically transfer shop orders to the ERP. Every order in the Shopware shop is created in real-time as a Sales Order in Business Central, including customer, product, and payment information. Your finance team immediately works with the order data, without manual transfer. This accelerates invoicing and fulfillment.
Synchronize inventory in real-time. Inventory from Business Central flows automatically into Shopware; multiple warehouse locations can be aggregated. Customers always see available quantities and correct delivery times. You avoid overselling, frustration, and cancellations.
Maintain prices centrally in the ERP and display in the shop. Sales prices, tiered pricing, and customer group conditions are managed in Business Central and transferred to Shopware via connector. Sales and marketing work with consistent prices across all channels, without manual reconciliation.
Synchronize customer master data bidirectionally. New customers from the shop land as Customers in Business Central, existing customers are synchronized. Finance and sales have a unified customer view; invoice runs function smoothly.
Push delivery status and tracking numbers back to the shop. As soon as an order is marked as shipped in Business Central, the customer receives tracking information in their Shopware account. This reduces service inquiries and increases customer satisfaction.
Connect multiple Shopware instances with one ERP. Many companies operate separate shops for B2C and B2B. MARINI can seamlessly connect both instances with Business Central, orchestrate data, and resolve conflicts. One central ERP source, multiple shop frontends.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
End-to-end order-to-cash, without media breaks. From shop order through order processing to invoice, everything runs automatically. This reduces error rates, accelerates cash flow, and lowers operational costs. You gain time for strategic projects.
Scaling without chaos. More orders, additional shops, new markets: The integration grows with your business. MARINI orchestrates data flows, even when you add multiple Shopware instances or international subsidiaries. You can grow without drowning in system complexity.
Decisions based on current data. Sales figures, inventory ranges, and customer data are available in real-time in the ERP. You see immediately what’s working and where you need to adjust. Planning becomes more reliable, forecasts more precise.
For: Marketing, Sales, Customer Success, Operations
No more copy-paste between shop backend and ERP. Before: Export orders, load CSV into ERP, correct errors, add customers. Today: Order in shop, two seconds later in ERP. Your teams can focus on customer communication and campaigns.
Inventory levels you can trust with your customers. Nothing frustrates buyers more than overselling and delivery delays. With real-time inventory from Business Central, your shop only shows what’s actually available. Fewer cancellations, higher customer satisfaction, better reviews.
Maintain price changes once, live everywhere. You change prices or promotional discounts in Business Central, the shop displays them immediately. Marketing can react quickly, without IT tickets or Excel acrobatics. Sales works with the same conditions as Finance.
Customer data that’s always accurate. Addresses, customer groups, payment terms are synchronized between shop and ERP. Customer Success sees the complete history, Finance can invoice correctly, nobody calls with an incorrect invoice.
For: IT, Development, System Architects, Admins
Business Central’s OData v4 API meets Shopware REST API. MARINI uses Shopware 6’s Admin API and Store API as well as Business Central’s OData v4 API. Webhooks enable event-based synchronization, no polling overhead. You can connect Cloud Business Central or on-premises.
Field mapping for complex data models. Shopware only knows Customer, Business Central distinguishes Customer, Contact, Posting Groups. MARINI maps these structures rule-based; you define which customer group flows into which Posting Group. Custom Fields and Extensions are supported.
Conflict resolution for prices and inventory. What happens when shop and ERP report different inventory levels? MARINI can define leading systems, set thresholds, and trigger alerts. You maintain control, even when multiple shops access one ERP.
Monitoring, logs, alerts in real-time. Every transaction is logged, errors trigger notifications. You see in a no-code interface which order was synchronized when, where mapping problems occurred, which API limits were reached. No black box, but full transparency.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Products, Customers, Sales Orders, Prices, Inventory, and Order Status are synchronized. MARINI also supports Custom Fields and can connect all Shopware endpoints as well as Business Central OData entities. You define which objects flow in which direction.
Yes, MARINI can connect both Business Central Online (SaaS) and on-premises installations. You just need to ensure that the on-prem API is externally accessible or provide a VPN. The connector supports both deployment models.
MARINI orchestrates data between any number of systems. You can connect multiple Shopware shops with one Business Central, configure data flows individually, and resolve conflicts rule-based. This is one of the main advantages over standard plugins, which usually only cover 1:1 scenarios.
Shopware triggers an event via webhook, MARINI receives the order, maps the fields to the Business Central Sales Order schema, and creates the order in the ERP. You see logs in real-time and can track whether the order was successfully transferred. In case of errors, you receive alerts.
Business Central knows Posting Groups, Shopware works with Customer Groups. MARINI allows you to define mapping rules, such as which Shopware customer group corresponds to which Business Central Posting Group. Prices can be imported from Sales Price Lists and distributed to shop price groups.
No, MARINI offers a no-code interface for configuration, monitoring, and error handling. Initial setup and complex mapping can be handled by MARINI as a full-service. Afterwards, you can make changes yourself. Technical understanding helps but is not mandatory.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating Shopware and Dynamics 365 Business Central. Personalized. Tailored to your goals.
