Would you like to have consistent and accurate customer data in Shopware and CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Shopware and CAS genesisWorld is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Shopware CAS genesisWorld interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Shopware with CAS genesisWorld and many other systems is also possible.
Shopware is a leading e-commerce platform from Germany that offers flexible product presentation, order management, and customer administration. CAS genesisWorld, on the other hand, is a CRM system for mid-sized companies with a focus on contact management, sales control, and teamwork.
The Shopware CAS genesisWorld integration connects your online shop with your CRM and ensures that shop customers, orders, and product interests automatically land in CAS, while you can simultaneously use CRM contacts for targeted marketing. You avoid manual data transfer, reduce error rates, and create a seamless customer journey from the first product view to the invoice.
Shop customers are automatically transferred as contacts to the CRM, orders appear as activities or sales opportunities, and abandoned carts trigger follow-up workflows. This way, you use e-commerce data intelligently.
Create shop customers automatically in the CRM. As soon as someone registers in your Shopware shop or places an order, the contact is created in CAS genesisWorld. Including email, address, and customer group. You immediately have a complete customer view in the CRM, without manual copy-pasting.
Synchronize orders as sales opportunities or activities. Every Shopware order is created in CAS genesisWorld as an activity or sales opportunity. This gives your sales team context for upselling and cross-selling. You can see at a glance who bought what and what can be offered next.
Reactivate cart abandoners. When a customer fills the cart but doesn’t proceed to checkout, CAS genesisWorld can automatically trigger a task for sales or an email campaign. You recover revenue that would otherwise be lost and respond in real-time to purchase intentions.
Track product interests. Which products has the customer viewed, added to cart, or purchased? This data flows into the CRM and enables precise segmentation for marketing and sales. You can run targeted campaigns that truly resonate.
Synchronize newsletter opt-ins. Consent status from Shopware is matched with CAS genesisWorld. This ensures that only customers who have given consent are contacted. GDPR-compliant communication becomes the standard, not the challenge.
Synchronize customer master data between shop and CRM. Address changes in the shop are automatically transferred to the CRM and vice versa. You always have current contact data, regardless of which system you’re working in. This reduces returns, lost shipments, and frustration on both sides.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Executive Management, Business Development
You increase customer lifetime value. When sales and marketing can work based on actual purchase history, the relevance of every interaction increases. You no longer sell blindly, but based on data. This leads to higher cart values, more repeat purchases, and long-term customer relationships.
You reduce costs for manual data maintenance. No duplicate entries, no outdated contacts, no Excel acrobatics between shop and CRM. Your team focuses on sales and service, not on data maintenance. Integration costs amortize quickly when you calculate the saved working hours.
You create a scalable infrastructure. With a clean Shopware CAS genesisWorld interface, you lay the foundation for further growth. New products, additional sales channels, or international markets can be connected more easily because the data foundation is solid. You build on a sound technical foundation.
For: Marketing, Sales, Customer Success, Operations
You see purchase history directly in the CRM. When you call a customer, you immediately know what they’ve already bought, what’s in the cart, and which products they’ve viewed. Your pitch becomes more precise, your offers more relevant. You don’t sell on a hunch, but data-driven.
You reactivate cart abandoners automatically. Instead of an abandoned cart simply being forgotten, a task lands in your CRM or an automated email goes out. You recover revenue that would otherwise be lost, without having to manually comb through lists.
You segment customers by purchase behavior. Marketing can run campaigns precisely tailored to product interests. Those who only buy shoes don’t get ads for jackets. Your open rates increase, your unsubscribe rates decrease, your conversions improve.
You have all customer data in one place. No more searching in three different systems to find out when the last order was or which address is current. Everything is in the CRM, synchronized in real-time. You work more efficiently and make fewer mistakes.
For: IT, Development, System Architects, Admins
The Admin API in Shopware 6 is powerful and fully documented. MARINI uses Shopware’s official REST API, accesses all relevant endpoints, and can also synchronize custom objects. You don’t need to maintain proprietary interfaces or rely on third-party plugins that only partially work.
CAS genesisWorld often runs on-premises, MARINI can handle that. Even if your CRM isn’t in the cloud, integration is possible. MARINI establishes a secure connection without requiring you to expose your system. You maintain control over your infrastructure.
Bidirectional synchronization with conflict resolution. When data is changed in both systems, you need to define which system is leading. MARINI offers flexible mapping rules, validation, and duplicate detection. You avoid data clutter and maintain sovereignty over your data quality.
Monitoring, logs, and alerts in real-time. You can see at any time which records were synchronized, where errors occurred, and what the system load looks like. You’re automatically notified of problems. Your monitoring dashboard shows you the status of all integrations at a glance.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Orders, Products, and Carts from Shopware are synchronized with contacts, addresses, sales opportunities, and activities in CAS genesisWorld. MARINI also supports custom objects in both systems. So you can also map special fields and objects that you need for your business processes.
Yes, MARINI enables bidirectional synchronization. You can specify which system is leading for which data. For example, customer addresses can flow from the CRM to the shop, while orders are synchronized from the shop to the CRM. Conflict resolution and validation are integrated.
Yes, MARINI can also connect on-premises systems. Many CAS customers operate the CRM locally, and MARINI establishes a secure connection without requiring you to expose your system. No installation is necessary in the CAS system.
When a customer leaves the cart without purchasing, MARINI can trigger an event that creates a task in the CRM or starts a workflow. Your sales team can then follow up specifically or an automated email campaign is triggered. You define the rules yourself.
MARINI uses the official Admin API and Store API of Shopware 6, which offer a modern REST architecture. The Sync API for bulk operations is also supported. For Shopware 5 (end of life since July 2024), a connection is also possible, but with limitations compared to version 6.
The duration depends on your specific requirements. Simple synchronizations of customers and orders can go live in a few days. More complex scenarios with custom objects, special mappings, or multi-stage workflows require more time. MARINI offers both full-service and co-creation models.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Shopware and CAS genesisWorld. Personalized. Tailored to your goals.
