Would you like to have consistent and accurate customer data in Shopify at all times without any IT projects? That’s exactly what MARINI is for.
Shopify is the customer-facing frontend: product catalog, checkout, customer account. But the data generated there needs to flow in real time to where it’s needed. Orders to the ERP, customer data to the CRM, purchasing behavior to marketing automation. Without these connections, inventory stays inaccurate, prices become outdated, and sales teams fly blind.
MARINI connects Shopify with your entire ecosystem: bidirectionally, in real time, and without any installation in the shop. Whether Shopify Standard or Shopify Plus with B2B objects and Expansion Stores: orders, inventory, prices, and customer data flow automatically between all systems. Configured via a no-code interface, monitored with logs, monitoring, and alerts.
Integration isn’t optional—it’s a prerequisite for profitable e-commerce. Running Shopify as an isolated system risks overselling, incorrect delivery promises, and disappointed customers. Inventory levels that don’t come from the ERP in real time become a liability rather than a selling point.
The same applies to customer data: without CRM integration, sales lacks the purchase history; without a marketing connection, cart abandoners go untapped. Shopify only reaches its full potential when it functions as part of an integrated ecosystem—not as a silo alongside it.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular Shopify integrations with dedicated landing pages. MARINI can connect many more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or applications not yet listed.
Synchronize orders, inventory, prices, and master customer data bidirectionally between Shopify and ERP. This creates a seamless order-to-cash process without media breaks and without manual rework.
Make shop customers, order history, and product interests available for sales and customer service. From first purchase to repeat buyer: the CRM gets the complete e-commerce perspective.
Leverage purchasing behavior, transaction data, and cart abandonment for personalized campaigns. Trigger emails, segmentation by purchase history, and back-in-stock notifications run automatically.
Data quality, lead routing, and translation: enrich customer data, automatically distribute leads, and translate product content. These integrations complement the core connections to ERP, CRM, and marketing.
Explore the available standard integrations for Shopify and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show a selection of typical business processes that Shopify customers can implement with MARINI. Actual requirements vary depending on the system landscape and industry.
Order-to-Cash: From Shopify order to posted invoice. An order in the shop automatically triggers a sales order in the ERP. Inventory levels are updated in real time, fulfillment status and tracking information flow back to the customer account. The result: no overselling, accurate delivery times, and a seamless process without manual data entry. With Shopify Plus, B2B orders with customer-specific price lists and payment terms can also be synchronized.
360-Degree Customer View: From anonymous visitor to known buyer. Orders, cart abandonments, and product interests from Shopify automatically become visible in the CRM. Sales sees the complete purchase history, customer service has returns and open orders at a glance. Cross-selling potential can be identified through segmentation by product categories and purchase frequency—without manual data reconciliation.
E-Commerce Marketing: Purchasing behavior as a trigger for automated campaigns. Cart abandoners automatically receive nurturing emails, first-time buyers are enrolled in welcome sequences, and back-in-stock triggers notify interested customers about restocked products. Marketing automation segments based on actual transaction data rather than click assumptions. Newsletter opt-ins are synchronized between the shop and the marketing system in full GDPR compliance.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Shopify integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Native Shopify apps quickly reach their limits in multi-system scenarios. MARINI provides all endpoints including B2B objects, Expansion Store orchestration, and bidirectional real-time synchronization.
Native Connectors vs. Integration Platform. The Shopify App Store offers numerous apps for individual point-to-point connections. As long as you only want to connect one system, that works. As soon as orders need to flow to the ERP, customers to the CRM, and purchasing behavior to marketing automation, you need a platform that orchestrates all endpoints. MARINI connects Shopify with any number of systems in a single interface, with consistent field rules, mapping, and monitoring.
Custom Development vs. Lasting Platform. A custom integration against the Shopify GraphQL API is technically feasible. But it requires a team that permanently manages rate limits, API versioning, webhooks, error handling, and bulk operations. MARINI abstracts this complexity into a no-code interface: mapping, validation, duplicate management, and error handling are already built in. The platform handles updates when API changes occur.
Generic iPaaS vs. Specialized Solution. Large iPaaS platforms offer Shopify connectors as one of hundreds. The e-commerce depth is often lacking: B2B objects, metafields, multi-store scenarios, or Expansion Store orchestration are edge cases that are rarely covered. MARINI specializes in the integration of CRM, ERP, and e-commerce. On top of that: EU hosting, GDPR and revDSG compliance, ISO 27001-certified data center. No compromises on data privacy and data depth.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
MARINI synchronizes Products, Collections, Customers, Orders, DraftOrders, Fulfillments, Inventory, Refunds, Transactions, and Metafields. With Shopify Plus, B2B objects such as Companies, CompanyLocations, CompanyContacts, PriceLists, and Catalogs are added. Metaobjects as custom data structures are also supported.
MARINI primarily uses the Shopify GraphQL Admin API, which has been the recommended interface for all integrations since October 2024. For mass operations, the Bulk Operations API is used, processing large data volumes without consuming rate limits. Webhooks enable event-based real-time synchronization for orders, inventory changes, or customer updates.
Yes. MARINI can synchronize all metafields across all Shopify resources—custom fields on products, customers, orders, and more. In addition, metaobjects are also supported: structured, user-defined entities that go beyond the Shopify standard. This allows even custom data models to be seamlessly integrated.
All Shopify plans (Basic, Shopify, Advanced) offer full API support with webhooks and metafields. Shopify Plus adds B2B features such as Company, CompanyLocation, PriceLists, and Payment Terms, plus Expansion Stores for multi-store scenarios and significantly higher rate limits (up to 1,000 points per second instead of 50). MARINI fully supports both editions.
Yes. Shopify Plus customers frequently operate Expansion Stores for different countries, languages, or B2B/B2C segments. Each Expansion Store is technically a separate instance with its own API credentials. MARINI can orchestrate data from any number of Shopify instances and synchronize them in real time with all target systems.
Yes. MARINI uses Shopify webhooks for event-based synchronization: as soon as an order comes in, inventory changes, or a customer is updated, the data flows to the target system in real time. For the reverse direction—such as inventory changes from the ERP to the shop—MARINI also supports real-time updates.
No. MARINI works via the external Shopify Admin API and does not require any app installation in the store. The connection is established via an Admin API Access Token (Custom App) or OAuth 2.0. This means: no additional code in the shop, no impact on storefront performance, and no dependency on the Shopify App Store.
Shopify is typically the leading system for product presentation in the shop, shopping carts, checkout, and the customer journey. Prices and inventory often come from the ERP, while customer data flows bidirectionally with the CRM. MARINI allows flexible field rules per object and direction, so data ownership can be configured per use case.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating Shopify with other systems. Personalized. Tailored to your goals.
