Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 and Shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Sales Cloud V2 and Shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Sales Cloud V2 Shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Sales Cloud V2 with Shopware and many other systems is also possible.
SAP Sales Cloud V2 is the next generation of SAP CRM, optimized for modern sales processes. With AI-powered insights, Guided Selling, and seamless S/4HANA integration, V2 takes sales teams to the next level. Shopware is Germany’s leading e-commerce platform with a strong focus on B2B and B2C. With a flexible Rule Builder, modern APIs, and GDPR-native architecture, Shopware is the choice for demanding online stores.
The SAP Sales Cloud V2 Shopware Integration connects e-commerce and sales in real time. Shop customers, orders, shopping carts, and product interests flow automatically into the CRM. Sales teams immediately see what customers are doing in the shop, which products they’re viewing, and where they drop off. Conversely, prices, conditions, and customer data from the CRM can be synchronized into the shop. The result: 360° customer view, personalized engagement, and faster response times. No more media breaks, no manual transfers.
The integration enables seamless orchestration of shop and CRM data. These are the typical use cases.
Automatically create shop customers as leads or accounts. Every new registration in the shop becomes immediately available in the CRM, including customer group, opt-ins, and initial product interests. Sales and marketing can react directly.
Track orders as opportunities or activities. Every order from the shop can appear as an opportunity or activity in the CRM. This way, sales can see the entire customer journey across all channels.
Reactivate cart abandoners in a targeted way. Abandoned shopping carts automatically trigger workflows in Sales Cloud V2. Sales or marketing can initiate personalized follow-ups and increase conversion.
Use product interests for segmentation. Which products has the customer viewed, added to cart, or purchased? This data flows into the CRM and enables precise segmentation and cross-selling.
Display prices and conditions from the CRM in the shop. Customer-specific prices, discounts, or customer groups from Sales Cloud V2 can be applied in real time in Shopware. Each customer only sees their relevant conditions.
Synchronize newsletter opt-ins bidirectionally. Align consent status between shop and CRM so marketing always communicates GDPR-compliant. No duplicate lists, no legal risks.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-level, Management, Business Development
Complete customer view across all channels. With the integration, you see in Sales Cloud V2 what customers are doing in the shop, and in the shop what sales is discussing with them. This is the foundation for customer centricity and data-driven decisions.
Faster response times and higher conversion. When sales immediately sees that a customer has abandoned in the shop or is viewing a high-price product, they can react in a targeted way. This shortens the sales cycle and measurably increases the close rate.
Scalable architecture without vendor lock-in. MARINI connects SAP Sales Cloud V2 and Shopware without proprietary middleware. You remain flexible, can replace systems, and retain control over your data. No dependencies, no hidden costs.
For: Marketing, Sales, Customer Success, Operations
Automatically track product interests in the CRM. You see at a glance which products a customer has viewed, added to cart, or purchased. This makes segmentation and personalized campaigns simple and precise.
Automatically reactivate cart abandoners. Previously, you had to manually export lists and plan follow-ups. Now an abandoned shopping cart automatically triggers a workflow in Sales Cloud V2, and you can follow up directly.
Display customer-specific prices and conditions in the shop. Discounts, tiered prices, or customer groups from the CRM are applied in real time in Shopware. Each customer sees only their relevant prices without you having to manually maintain price lists.
Opt-ins and GDPR status always in sync. Newsletter opt-ins and consent status are synchronized bidirectionally. You can be sure you’re communicating GDPR-compliant without maintaining duplicate lists or taking risks.
For: IT, Development, System Architects, Admins
Modern APIs on both sides, OData v4 and REST. SAP Sales Cloud V2 uses OData v4 APIs, Shopware 6 offers Admin API, Store API, and Sync API. MARINI connects both systems via standardized interfaces, webhooks ensure real-time synchronization.
Flexible mapping for different data models. Shopware only knows Customer, Sales Cloud V2 distinguishes Accounts and Contacts. MARINI maps the data models flexibly, including custom objects and individual fields. You define which data flows where.
Conflict handling and duplicate management. What happens when a customer is changed in the shop and CRM simultaneously? MARINI offers rules for conflict handling, duplicate detection, and validation. You retain control over data quality.
EU hosting, GDPR-compliant and ISO 27001 certified. MARINI hosts exclusively in the EU, is GDPR and revDSG compliant, and ISO 27001 certified. You can also use the integration for on-prem systems without data leaving your infrastructure.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Accounts, Contacts, Leads, Opportunities, Orders, Products, Activities, and Custom Objects are synchronized. MARINI can map all objects that both systems provide via their APIs.
Yes. Many companies operate multiple Shopware instances, for example for B2B and B2C. MARINI can connect any number of instances with one or more target systems and securely orchestrate data.
Shopware only knows Customer, Sales Cloud V2 distinguishes Accounts and Contacts. MARINI offers flexible mapping so you can define which Shopware customers are created as Accounts, Contacts, or Leads. Rules for duplicates and validation are integrated.
SAP Sales Cloud V2 is the successor generation of C4C with more modern UX, extended API architecture, and native S/4HANA integration. Not all customers have migrated yet. MARINI supports both versions.
Yes. Abandoned shopping carts can be transferred as events from Shopware and created in Sales Cloud V2 as Activities or Opportunities. You can set up workflows for automatic follow-ups.
Yes. MARINI can also connect on-prem systems without data leaving your infrastructure. The connection is made via secure tunnels or VPN, all data remains in your control.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating SAP Sales Cloud V2 and Shopware. Personalized. Tailored to your goals.
