Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Sales Cloud V2 and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Sales Cloud V2 Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Sales Cloud V2 with Shopify and many other systems is also possible.
SAP Sales Cloud V2 is the next generation of SAP CRM with modern UX, AI integration, and extended API architecture based on SAP Business Technology Platform. Shopify is the globally leading e-commerce platform with an API-first approach, serving B2B and B2C with cloud-only operations.
The SAP Sales Cloud V2 Shopify integration connects store customer data and order history with your CRM: Every order becomes an opportunity, every cart abandoner becomes a qualified lead. Sales and service teams see in real-time what customers buy, which products interest them, and where upselling potential exists. No Excel exports, no media breaks, no blind spots.
A bidirectional integration between SAP Sales Cloud V2 and Shopify keeps your systems consistent and provides sales, marketing, and service teams with the data they need.
Synchronize store customers and accounts. Every Shopify customer is automatically created as an Account or Contact in Sales Cloud. With Shopify Plus, B2B objects (Company, CompanyLocation, CompanyContact) are fully supported, allowing company structures with branches and customer-specific conditions to be accurately mapped.
Track orders as opportunities. Every store order flows into Sales Cloud as an Opportunity or Activity. Sales teams see what customers buy, how often they order, and which products interest them. Upselling potential becomes visible before competitors strike.
Qualify cart abandoners as leads. Abandoned checkouts in Shopify are captured as Leads in Sales Cloud and can automatically trigger nurturing workflows. Product interest is documented, sales can follow up targeted.
Utilize product interests and browsing behavior. Which products has the customer viewed, added to cart, or favorited? This data flows into Sales Cloud and enables personalized outreach by marketing and sales.
Document returns and service cases. Returns, complaints, and support requests from the store are captured as Cases in Sales Cloud. Customer service has the complete history and can respond faster.
Synchronize newsletter opt-ins and consent. Marketing consent is synchronized between store and CRM, allowing you to communicate GDPR-compliant. No customer is accidentally contacted because one system doesn’t know what the other knows.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Higher conversion through personalized outreach. When your sales team knows what customers buy in the store and which products interest them, they can follow up targeted. Cross-selling and upselling become measurable because the data is there. No cold calling, but warm leads with documented interest.
Shorter sales cycles through 360-degree view. Sales and service see the complete customer history: orders, cart abandonments, returns, support requests. No more time wasted on research, more time for closing deals. Sales Cloud V2 becomes the single point of truth for all customer interactions.
Scalability without media breaks. When your store grows, data volume grows. Manual transfer of store data to CRM is not scalable. The integration runs automatically, in real-time, without additional headcount. You can expand into new markets without reinventing processes.
For: Marketing, Sales, Customer Success, Operations
Campaign attribution without guesswork. Which marketing campaign triggered the order? The integration brings UTM parameters, campaign IDs, and traffic sources from Shopify into Sales Cloud. Marketing can demonstrate what works and allocate budget meaningfully.
Automatic lead qualification. Cart abandoners, product interests, and order history flow into lead scoring models. Sales receives only leads with real potential. No more time wasted on cold contacts without purchase intent.
Proactive customer service. Service sees in real-time what customers ordered, whether delivery was on time, and whether there were issues. With an inquiry, everything is there—no follow-up questions, no waiting time. Customers are more satisfied because they don’t have to explain everything three times.
Cross-selling based on purchase behavior. Which products are often bought together? Which customers have ordered only once and could be reactivated? Sales Cloud V2 uses this data for targeted offers that are actually relevant.
For: IT, Development, System Architects, Admins
Modern APIs on both sides. SAP Sales Cloud V2 uses OData v4 REST APIs, Shopify offers GraphQL Admin API and Bulk Operations API. Both systems are API-first and built for real-time integration. MARINI orchestrates bidirectional data flows without requiring you to write code.
Webhooks for event-based synchronization. Shopify triggers webhooks as soon as an order, customer, or checkout abandonment occurs. MARINI processes these events in real-time and writes them to Sales Cloud V2. No batch jobs, no delay, no outdated data.
Mapping, validation, and conflict resolution. Shopify fields and Sales Cloud V2 fields have different structures and data types. MARINI maps the data, validates required fields, identifies duplicates, and resolves conflicts rule-based. You define which system is leading for which data point.
Custom fields and B2B objects fully supported. Shopify Metafields, Metaobjects, and B2B structures (Company, CompanyLocation, PriceList) are fully synchronized. In Sales Cloud V2, Custom Modules and entities can also be integrated. No limitations through standard objects.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers (Customers, with Shopify Plus also Companies), orders (Orders), cart abandonments (DraftOrders), product interests, and marketing consent flow between systems. Sales Cloud V2 receives the complete purchase history and can use it for sales and service. Return data and support cases can also be synchronized.
Yes, completely. Shopify Plus B2B objects like Company, CompanyLocation, CompanyContact, and PriceLists are synchronized bidirectionally. In Sales Cloud V2, these can be mapped as Accounts, branches, and contacts. Customer-specific price lists and payment terms are also part of the integration.
It depends on the data object. Shopify is typically leading for store customers, orders, checkout abandonments, and product interests. Sales Cloud V2 can sync additional customer data back (e.g., from sales and service). MARINI enables rule-based conflict resolution, allowing you to define which system is leading for which field.
In real-time. Shopify triggers webhooks for every relevant event, MARINI processes them immediately and writes them to Sales Cloud V2. Similarly, changes in Sales Cloud V2 can flow back to Shopify immediately via OData v4 API. No batch jobs, no delay.
Yes. Many Shopify Plus customers operate multiple Expansion Stores for different markets or segments. MARINI can connect all Shopify instances in parallel and synchronize them with one central Sales Cloud V2. You define how data from different stores should be consolidated or separated.
It depends on complexity. Standard use cases (customers, orders, cart abandonments) can go live in a few weeks. More complex scenarios with B2B objects, custom fields, multi-store orchestration, or specific business rules require more time. MARINI offers no-code configuration, making you faster than with custom code.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating SAP Sales Cloud V2 and Shopify. Personalized. Tailored to your goals.
