Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 and Leadtributor at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Sales Cloud V2 and Leadtributor is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Sales Cloud V2 Leadtributor interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Sales Cloud V2 with Leadtributor and many other systems is also possible.
SAP Sales Cloud V2 is the next generation of SAP’s CRM with modern UX, AI integration, and advanced API architecture. Leadtributor is specialized lead management software for manufacturers with partner sales, automatically distributing leads to dealers, sales partners, or sales representatives.
The SAP Sales Cloud V2 Leadtributor Integration bridges the gap between centralized CRM and decentralized partner sales. Leads from Sales Cloud flow to Leadtributor in real-time, where they’re automatically assigned to the right partner. Feedback and status updates flow back to Sales Cloud. This way, you maintain control over the entire lead process, even when your partners work outside your CRM.
When you sell through external sales partners, lead management quickly becomes a blind spot. You generate leads, somehow hand them off to partners, and hope something happens. This integration solves that.
Automatic lead distribution by region or competency. A lead from Sales Cloud syncs to Leadtributor and is automatically assigned to the appropriate sales partner based on zip code, radius, or partner competencies. No more manual forwarding.
Escalation management for unprocessed leads. If a partner doesn’t process a lead within the defined timeframe, Leadtributor automatically forwards it to the next partner. Sales Cloud is informed about the status. No lead gets left behind.
Feedback tracking from the partner channel. Partners can provide feedback with a click, without logging into Sales Cloud. Status changes, notes, conversion data flow back to Sales Cloud and are visible in the lead history.
Lead qualification before partner handoff. Only qualified leads from Sales Cloud sync to Leadtributor. You define the criteria, such as lead score, status, or product interest. Partners only receive leads that are truly relevant.
Write assigned partner back to Sales Cloud. Information about which sales partner is handling the lead syncs to Sales Cloud. Perfect for follow-up campaigns, personalized emails, or reports that consider the partner channel.
KPI reporting across the entire partner sales network. Conversion rates, processing times, partner performance, and closures from Leadtributor flow into Sales Cloud. You see at a glance how well your partner channel is performing.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Gründerin und CSO at Leadtributor GmbH
Data exchange from Leadtributor to other systems such as CRM, ERP, or marketing automation is a prerequisite for our success. With MARINI, many systems can be connected to Leadtributor with ease. This way, our customers have no overhead and all data (leads, contacts, etc.) remains synchronized across all their systems at all times.
For: C-Level, Management, Business Development
Increased conversion through faster response time. 50% of deals go to the vendor who responds first. With automatic lead distribution and escalation management, leads no longer sit around for days. The fastest partner gets the lead, or the lead is forwarded. Result: Higher close rates.
Transparency over the partner channel. You finally know what happens to your leads in partner sales. Which partners perform? Where do leads get stuck? The integration makes the partner channel measurable, controllable, and plannable.
Scalability without loss of control. With more partners comes increased complexity. The integration automates lead distribution and tracking, you maintain control even with 50 or 100 partners. Growth without chaos.
For: Marketing, Sales, Customer Success, Operations
No more manual assignment. Before: Lead comes in, you search in an Excel list for which partner is responsible, write an email. Today: Lead comes into Sales Cloud, flows to Leadtributor, partner is automatically notified. You do nothing.
Partner feedback directly visible in lead history. Partner provides feedback with a click, you see it in real-time in Sales Cloud. No back-and-forth via email, no more follow-ups. Lead history is always current.
Personalized campaigns based on partner assignment. Want a follow-up campaign only for leads handled by Partner A? No problem, partner information is in Sales Cloud and can be used for segmentation. Highly relevant, personalized communication.
Automatic escalation for non-processing. If a partner doesn’t process a lead, escalation management kicks in. Lead automatically moves forward, you don’t have to chase anyone. The end customer is guaranteed a response within 24 hours.
For: IT, Development, System Architects, Admins
Bidirectional real-time synchronization via modern APIs. SAP Sales Cloud V2 uses OData v4, Leadtributor offers a REST API. MARINI HubEngine connects both systems bidirectionally in real-time. Leads flow to the connection, status updates come back, no batch processing, no delay.
Mapping of lead fields without code. You define in HubEngine which fields from Sales Cloud sync to which fields in Leadtributor. Custom fields in Sales Cloud? No problem, the integration supports all objects and entities, including custom extensions.
Conflict resolution and validation. What happens when a lead is changed in both systems simultaneously? MARINI HubEngine offers conflict resolution logic and validation rules. You define which system is leading, or define merge strategies.
Monitoring, logs, and alerts. Every synchronization is logged, you see in real-time what’s happening. Errors? Alert via email or Slack. You don’t have to integrate blind, but have full transparency over all data flows.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Leads, Accounts, Contacts, and Activities from Sales Cloud are synchronized to Leadtributor. From Leadtributor, sales partner information, partner assignments, feedback status, conversion data, and tasks flow back to Sales Cloud. The integration is flexibly configurable, you decide which objects and fields are synchronized.
Yes, the integration also works with SAP Sales Cloud V1 (formerly C4C). However, V2 is the successor generation with more modern APIs and extended integration capabilities. If you’re still on V1, it’s worth looking at migrating to V2. MARINI HubEngine supports both versions.
Absolutely. Leadtributor offers various distribution strategies: by region, radius, partner competencies, direct assignment, or marketplace model (multiple partners see the lead, fastest one gets it). You can completely customize the distribution logic to your requirements.
Then Leadtributor’s escalation management kicks in. You define a timeframe, for example 24 hours. If the partner doesn’t respond, the lead is automatically forwarded to the next available partner. Sales Cloud is informed about the status change. This way no lead gets left behind.
The partner can provide feedback via the Leadtributor mobile app, browser, or directly via email click. No separate login needed, no Sales Cloud training required. The partner receives a notification, clicks, provides status update, done. The feedback automatically flows back to Sales Cloud.
Yes. The MARINI Integration Platform is GDPR and revDSG compliant, all data is processed exclusively in EU data centers (ISO 27001 certified). Connection is via OAuth 2.0, all data flows are encrypted during transmission. You maintain full control over your data.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating SAP Sales Cloud V2 and Leadtributor. Personalized. Tailored to your goals.
