Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Sales Cloud V2 and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Sales Cloud V2 Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Sales Cloud V2 with Inxmail and many other systems is also possible.
SAP Sales Cloud V2 is SAP’s next-gen CRM with modern UX, AI integration, and architecture based on the SAP Business Technology Platform (BTP). Inxmail is the German email marketing specialist with over 25 years of experience, renowned for outstanding delivery rates (98%) and GDPR-compliant EU hosting infrastructure.
The SAP Sales Cloud V2 Inxmail integration connects your sales activities with highly personalized campaigns, automates data flow between CRM and email marketing, and ensures your marketing and sales teams work with the same up-to-date data. Through MARINI, the connection runs in real-time, bidirectionally, and without manual list management.
With the interface between SAP Sales Cloud V2 and Inxmail, you automate the synchronization of accounts, contacts, leads, and email engagement.
Recipient segmentation with CRM data. Accounts, opportunity status, and industry information from SAP Sales Cloud V2 flow directly into Inxmail segments. Newsletters and campaigns become more targeted because you access real-time data instead of static lists. This significantly increases open and click rates.
Make email activities visible in the CRM. Opens, clicks, bounces, and unsubscribes are played back into the CRM and are directly visible in the contact or account record. Sales sees which content a lead found interesting before calling, and can conduct the conversation more effectively.
Trigger emails for sales events. Opportunity won, lead qualified, new contact created: Inxmail Commerce can react to events from SAP Sales Cloud V2 and automatically send personalized emails. No more manual follow-up actions, everything runs through automation.
Synchronize opt-in and consent. Unsubscriptions and consent status are reconciled bidirectionally. When a contact unsubscribes from the Inxmail newsletter, it’s immediately visible in the CRM, and vice versa. GDPR compliance without compromises.
Automate lead-to-sales processes. Leads from Inxmail forms, web pages, or campaigns are automatically created as leads or contacts in the CRM. The handover from marketing to sales happens seamlessly and in real-time, without manual data entry.
Maintain mailing lists without manual exports. CRM contacts with specific characteristics (e.g., account status, industry, last contact) automatically land in defined Inxmail lists. Changes in the CRM are synchronized in real-time; manual exports are a thing of the past.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Executive Management, Business Development
Marketing and sales finally in sync. With the connector solution, both teams work with the same data. This reduces coordination effort, minimizes errors, and leads to higher conversion rates because sales can access qualified leads with visible marketing engagement.
Increase revenue through precise campaigns. Personalization based on current CRM data leads to higher open and click rates. When emails reach the right target group at the right time with relevant content, the likelihood of closing deals increases. This directly impacts revenue.
Minimize GDPR risks. Both systems are German providers with EU-only hosting. With automatic synchronization of consent status and unsubscriptions, GDPR compliance becomes standard. No fines due to outdated opt-out lists or manual errors.
For: Marketing, Sales, Customer Success, Operations
No more manual CSV exports. Previously: export contact list, upload to Inxmail, hope the data is current. Now: define segments in the CRM, Inxmail synchronizes automatically. You save time and avoid errors from outdated files.
Campaign performance visible directly in the CRM. You no longer see opens, clicks, and bounces only in the Inxmail dashboard, but directly in the CRM record. You recognize at a glance which contacts respond to which topics and can adjust your approach accordingly.
Lead qualification with email engagement. A lead has opened three emails and clicked on two links? You see that in the CRM. Sales prioritizes contacts with high engagement and doesn’t waste time with uninterested leads.
Automated follow-ups after sales events. Opportunity won: automatic email with onboarding information. Lead qualified: trigger email with case studies. Everything runs through Inxmail Commerce, controlled by events from the CRM. You don’t have to trigger anything manually.
For: IT, Development, System Architects, Admins
OData v4 APIs on both sides. SAP Sales Cloud V2 uses modern OData v4 REST APIs, Inxmail offers comprehensive REST APIs for Professional, Commerce, and New Xperience. MARINI speaks both languages and translates data structures in real-time. No middleware monster, no legacy systems.
Bidirectional synchronization with conflict resolution. When a contact is changed simultaneously in the CRM and in Inxmail, the conflict logic kicks in. You define which system is leading (e.g., CRM for master data, Inxmail for consent status), and MARINI resolves conflicts automatically.
Real-time data flow without polling. Changes in the CRM are sent directly to Inxmail, not after an hour or overnight. This applies to new contacts, changed account data, and email tracking events from Inxmail back to the CRM.
Custom objects and custom modules fully integrable. SAP Sales Cloud V2 supports custom modules, Inxmail offers flexible data fields and custom content. MARINI can map any fields, even if they don’t occur in the standard. You’re not limited to predefined schemas.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
MARINI already has an adapter for Inxmail Professional. Adapters for Inxmail Commerce (transactional emails, event-based) and Inxmail New Xperience (web-based mailing editor) can easily be developed. This has been verified by the tech teams of both companies. All API endpoints are fully integrable.
Typically accounts, contacts (as recipients in Inxmail), leads, opportunities, email tracking data (opens, clicks, bounces), consent status (opt-in, opt-out), and custom objects. You can also automatically map list memberships and segmentation rules. The integration is flexible and adapts to your processes.
No. SAP Sales Cloud V2 is the successor generation to C4C (V1) and a complete redevelopment based on the SAP Business Technology Platform (BTP). V2 offers more modern APIs (OData v4), better UX, and native S/4HANA integration. Not all customers have migrated yet. For an integration, you should check whether you’re using V1 or V2, as the APIs differ.
You decide. Often SAP Sales Cloud V2 is leading for master data (accounts, contacts, leads), Inxmail for consent status and newsletter preferences. Email engagement (opens, clicks) always comes from Inxmail back to the CRM. MARINI supports bidirectional synchronization and resolves conflicts according to your rules.
In real-time. As soon as a contact is created or changed in the CRM, the change flows to Inxmail. Email tracking events (opens, clicks, bounces) are also immediately played back into the CRM. No nightly batch jobs, no waiting times. MARINI synchronizes live.
Yes. SAP Sales Cloud V2 runs on SAP BTP with EU hosting options. Inxmail is a German provider (Freiburg im Breisgau) with EU-only hosting and CSA certification. MARINI hosts exclusively in the EU in ISO 27001-certified data centers. Consent status and unsubscriptions are synchronized bidirectionally. You meet all GDPR requirements without manual rework.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating SAP Sales Cloud V2 and Inxmail. Personalized. Tailored to your goals.
