Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 at all times without any IT projects? That’s exactly what MARINI is for.
SAP Sales Cloud V2 is the next CRM generation with modern UX, AI integration, and enhanced API architecture based on the SAP Business Technology Platform. The new architecture brings native proximity to S/4HANA, but V2 also needs connection to Marketing, Data Quality, and E-Commerce to unlock its full potential.
MARINI connects Sales Cloud V2 bidirectionally with your ecosystem: ERP systems for master data and documents, Marketing Automation for lead synchronization, Data Quality for data enrichment, and shops for E-Commerce integration. No installation, no CPI dependency, with field rules, mapping, and monitoring.
SAP Sales Cloud V2 is closer to S/4HANA than C4C V1, but for marketing integration, data quality, and cross-system monitoring, it takes more than native connectors. A specialized integration platform complements BTP integration with validation, duplicate handling, and transparent monitoring.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular integrations with their own landing pages. MARINI can connect significantly more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Synchronize master data and documents between Sales Cloud V2 and ERP. Align customers, products, orders, and prices in real-time.
Connect Sales Cloud V2 with other CRM systems. Position HubSpot as a lead gen machine before Sales Cloud V2 and automatically synchronize leads.
Import leads, orders, and customer data from Magento and Shopware into Sales Cloud V2. Automatically create sales opportunities from online purchases.
Synchronize leads and campaign attribution between Marketing Automation and Sales Cloud V2. Seamlessly connect scoring, nurturing, and lead qualification.
Data Quality with Dun & Bradstreet, Lead Routing with Leadtributor, and Translation with DeepL for Sales Cloud V2. Seamlessly integrate data enrichment, distribution, and multilingual capabilities.
Explore the available standard integrations for SAP Sales Cloud V2 and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
This selection shows typical cross-system scenarios that customers can implement with Sales Cloud V2 and MARINI. These are examples of comprehensive business processes, not the complete list of all possibilities.
Lead-to-Cash. The classic end-to-end process from marketing lead through opportunity in Sales Cloud V2 to order in S/4HANA. Leads are synchronized from Marketing Automation Systems like Evalanche or Oracle Eloqua into V2, qualified there, and converted to sales opportunities. After closing, the order moves to ERP, invoice status and payment receipts flow back to CRM. MARINI orchestrates the data flow, validates mandatory fields, and prevents duplicates across all systems.
E-Commerce Lead Generation. Online purchases and registrations from Shopware or Magento are created as leads or opportunities in Sales Cloud V2. Sales immediately sees which customer was active online, which products interested them, and can follow up strategically. For B2B shops with consulting needs, this is a measurable lever: anonymous website visitors become qualified sales contacts with complete purchase history.
Data-Quality-First. Before a lead or account lands in Sales Cloud V2, it runs through Dun & Bradstreet for data enrichment and creditworthiness check. MARINI retrieves company data, DUNS number, and risk score, enriches the record, and only then creates it in the CRM. This saves manual research, improves data quality, and immediately provides sales with the information important for prioritization.
Multi-Channel Sales with Master Data Governance in ERP. Sales Cloud V2 as sales tool, S/4HANA or Dynamics 365 Business Central as ERP with master data governance, E-Commerce shop for online sales. Customers, products, and prices are maintained centrally in ERP and synchronized in real-time to V2 and shop. Changes are immediately visible everywhere, no manual reconciliation, no inconsistent data. MARINI ensures that field mappings, validation rules, and duplicate checks work across systems.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
SAP Sales Cloud V2 integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Sales Cloud V2 is closer to S/4HANA than C4C V1, but for marketing integration, data quality, and cross-system monitoring, it takes more than native connectors. MARINI complements the BTP architecture with mapping, validation, duplicate handling, and transparent monitoring.
Native Connectors vs. Integration Platform. SAP offers native integration between Sales Cloud V2 and S/4HANA via SAP Cloud Integration (CPI). This covers the ERP area but not Marketing Automation, Data Quality, E-Commerce, or other third-party systems. An integration platform like MARINI connects V2 with the entire ecosystem, not just SAP systems. Field rules, mapping, and monitoring work across systems without building new CPI flows for every combination.
Custom Development vs. Permanent Platform. Custom integrations via OData v4 APIs or GraphQL are technically possible, but who maintains the interfaces when SAP rolls out updates or new custom objects are added? MARINI handles API versioning, error handling, and monitoring as a platform service. You invest time in your business processes, not in maintaining integrations. When systems change or new requirements arise, you adjust configuration, not code.
Generic iPaaS vs. Specialized Solution. General iPaaS platforms can connect SAP Sales Cloud V2, but without specialization in CRM, ERP, and Marketing Automation, depth is often lacking: custom objects, activity synchronization, lead routing, duplicate logic. MARINI knows the data models of V2, S/4HANA, HubSpot, Evalanche, and more, and brings preconfigured mappings, best-practice rules, and industry-specific expertise. This accelerates implementation and reduces error sources.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
SAP Sales Cloud V2 is the next generation of C4C (V1) with modern UX, AI integration, and enhanced API architecture based on the SAP Business Technology Platform. V2 offers OData v4 and partially GraphQL, while V1 uses older SOAP-based APIs. Not all customers have migrated yet, so both versions run in parallel. MARINI can connect both versions, though no adapter is available for V2 yet.
SAP Sales Cloud V2 uses OData v4 REST APIs and partially GraphQL for modern integration capabilities. Authentication is via OAuth 2.0 and SAP IAS. Webhooks are supported, enabling real-time synchronization. MARINI can leverage these APIs once an adapter is available and complements them with mapping, validation, and monitoring.
SAP Sales Cloud V2 fully supports Custom Modules and Custom Entities. MARINI can connect these via the OData v4 API once an adapter is available. Custom objects are treated like standard objects: field rules, mapping, and duplicate checks work the same way. This makes MARINI flexible for individual data models and industry-specific requirements.
Yes, SAP Sales Cloud V2 supports webhooks, enabling event-driven real-time integration. MARINI can receive webhooks and immediately forward data changes to other systems. This is ideal for lead synchronization, activity updates, or master data alignment between CRM, ERP, and Marketing Automation. Alternatively, scheduled synchronizations are possible when real-time is not required.
Yes, that’s exactly what MARINI is designed for. Sales Cloud V2 has native proximity to S/4HANA, but for Marketing Automation like HubSpot or Evalanche, Data Quality via Dun & Bradstreet, or E-Commerce systems like Shopware, a cross-system platform is needed. MARINI connects V2 with the entire ecosystem, independent of SAP or non-SAP. Field rules, mapping, and monitoring work for all combinations.
It depends on the number of systems, mapping complexity, and data volume. A standard integration between Sales Cloud V2 and an ERP system typically takes a few weeks when requirements are clear and APIs run stably. MARINI accelerates implementation through preconfigured mappings and best-practice rules. Custom objects, complex validations, or industry-specific requirements can increase effort.
No, MARINI is independent of SAP Cloud Integration. If you already use CPI for S/4HANA integration, you can operate it in parallel with MARINI. MARINI complements CPI for systems outside the SAP ecosystem and additionally offers monitoring, field rules, and duplicate handling. No installation required, no CPI dependency, no additional SAP licenses.
Yes, MARINI can connect on-premise systems if they are accessible via APIs. For systems behind a firewall, a secure tunnel or VPN can be established. This is often the case with legacy ERP systems or local databases. MARINI handles orchestration between cloud and on-premise without requiring you to build your own middleware.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating SAP Sales Cloud V2 with other systems. Personalized. Tailored to your goals.
