Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 and Dynamics 365 Business Central at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Sales Cloud V2 and Dynamics 365 Business Central is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Sales Cloud V2 Dynamics 365 Business Central interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Sales Cloud V2 with Dynamics 365 Business Central and many other systems is also possible.
SAP Sales Cloud V2 is the next generation of SAP’s CRM solution with modern UX, AI integration, and advanced API architecture based on the SAP Business Technology Platform. Dynamics 365 Business Central is Microsoft’s ERP system for small and medium-sized enterprises with Finance, Supply Chain, Sales, and Service.
The SAP Sales Cloud V2 Dynamics 365 Business Central Integration connects modern sales processes with solid financial management. Customer data, sales opportunities, and orders flow automatically between systems, while prices, inventory levels, and invoice statuses are synchronized in real time. Your sales team works with current data, your finance team maintains oversight, without anyone needing to manually reconcile data.
The integration pays off especially where sales and finance need to work closely together.
Centralized customer management. Accounts and Contacts from SAP Sales Cloud V2 are automatically created as Customers in Business Central. Changes to customer data flow bidirectionally, so both teams always access the same data foundation. No duplicate maintenance, no inconsistencies.
Opportunities directly to orders. Won opportunities in SAP Sales Cloud V2 are automatically converted to Sales Orders in Business Central. Sales closes the deal, finance starts order processing, without data needing to be transferred manually. Quote-to-cash without media breaks.
Synchronize prices and items. Items and Prices from Business Central are available in the CRM, so sales works with current product data and price lists. Special conditions, volume discounts, and customer-specific prices flow into quote creation.
Display inventory levels in CRM. Before a sales representative makes a commitment, they check the current inventory level from Business Central directly in SAP Sales Cloud V2. This accelerates the quotation phase and prevents false delivery promises.
Invoice and payment status overview. Outstanding items, payment receipts, and dunning status from Business Central are displayed in the CRM. Sales sees which customers pay reliably and where clarification is needed before accepting new orders.
Align forecast with ERP data. Sales forecasts from SAP Sales Cloud V2 are compared with actual revenues and open orders from Business Central. This delivers more reliable forecasts and helps with strategic planning.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
ROI through end-to-end processes. When sales and finance work on shared data, error rates and lead times decrease noticeably. Connecting SAP Sales Cloud V2 to Dynamics 365 Business Central eliminates manual transfers and accelerates the quote-to-cash process. This frees capacity for strategic tasks and reduces friction.
Scalability for growth. The integration scales with your company. New products, markets, or sales regions can be integrated without additional manual processes. You can expand without the system landscape becoming a bottleneck.
Data-driven decisions in real time. Forecasts from the CRM are combined with actual revenues, inventory levels, and cash flow data from the ERP. This provides a reliable foundation for investment decisions, budget planning, and resource allocation.
For: Marketing, Sales, Customer Success, Operations
Sales with current prices and availability. No sales representative wants to offer customers items that are not available or at prices that are no longer current. With the integration, the sales team sees directly in SAP Sales Cloud V2 what is in stock in Business Central and which prices apply. Quotes are created faster and inquiries to the warehouse are eliminated.
Customer Success with complete customer history. When a customer calls, support and success teams see not only CRM data but also invoices, payments, and outstanding items from Business Central. This enables proactive support and prevents unpleasant surprises.
Operations with automated order processing. Won deals flow as Sales Orders directly into the ERP. Operations starts processing, finance creates invoices, and sales maintains overview of the status, all without media breaks. Fewer inquiries, fewer errors, faster deliveries.
Marketing with lead qualification and revenue data. Which campaigns lead to actual revenues? The integration links leads from SAP Sales Cloud V2 with final invoices from Business Central. Marketing can measure campaign ROI and allocate budgets more strategically.
For: IT, Development, System Architects, Admins
API-based synchronization with OData v4. SAP Sales Cloud V2 uses modern OData v4 APIs, Business Central also offers OData v4 REST APIs and SOAP Web Services. MARINI connects both systems via these native interfaces. No proprietary intermediate solutions, no additional middleware layer that needs maintenance.
Flexible field mappings and transformation logic. Customer data in SAP Sales Cloud V2 follows different structures than Customers in Business Central. With MARINI, you define once which field flows where, how formats are converted, and which validations apply. You make changes to mapping logic in a no-code interface without writing code.
Conflict resolution in bidirectional synchronization. When both systems act as master, conflicts arise. MARINI detects simultaneous changes and applies configurable rules: timestamp, system priority, or manual approval. You maintain control over data sovereignty.
Real-time monitoring and error handling. Every synchronization is logged. In case of errors, you receive alerts and can reprocess failed records individually without stopping the entire flow. Logs and dashboards provide insight into throughput, error rates, and performance.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Most commonly, Accounts and Contacts from SAP Sales Cloud V2 flow as Customers into Business Central. Opportunities are converted to Sales Quotes or Sales Orders. Items, Prices, and Inventory from Business Central are available in the CRM. Invoices, payment status, and outstanding items from the ERP are displayed in the CRM so sales can monitor creditworthiness.
Yes. Dynamics 365 Business Central is available as a cloud version and as an on-premises variant. MARINI can connect both deployment models. For on-prem systems, MARINI uses secure tunneling technologies or VPN connections, so that locally hosted ERP instances are reachable in real time.
Business Central knows customer-specific prices, volume discounts, and special conditions. MARINI synchronizes Prices and Discounts from Business Central into SAP Sales Cloud V2, so sales can apply the correct conditions when creating quotes. Changes to price lists in the ERP are automatically transferred to the CRM without manual follow-up.
MARINI detects conflicts through timestamps or versioning. You define rules: which system has priority, should changes be merged, or should an admin be informed? In the dashboard, you see all conflicts and can resolve them manually or apply automated strategies.
In real time or near real time, depending on your configuration. SAP Sales Cloud V2 and Business Central both offer webhook support. MARINI uses event-based triggers, so changes are synchronized within seconds. Alternatively, you can also set up scheduled batch synchronizations if that suffices for certain records.
No. MARINI is a no-code platform. You configure mappings, validations, and transformations through a graphical interface. For standard use cases like customer or order synchronization, MARINI offers predefined templates. If you have special requirements, the MARINI team supports you with setup without you needing to write code.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating SAP Sales Cloud V2 and Dynamics 365 Business Central. Personalized. Tailored to your goals.
