Would you like to have consistent and accurate customer data in SAP Sales Cloud V2 and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Sales Cloud V2 and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Sales Cloud V2 Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Sales Cloud V2 with Dun & Bradstreet and many other systems is also possible.
SAP Sales Cloud V2 is the next generation of the SAP CRM platform: modern interface, AI-powered insights, and seamless S/4HANA connectivity. Dun & Bradstreet delivers validated company data for over 500 million businesses worldwide, from master data to compliance and risk assessments.
The SAP Sales Cloud V2 Dun & Bradstreet integration automatically enriches your accounts with validated data. You start with a DUNS number, and within seconds you have access to executives, industry codes, revenue figures, ESG scores, and compliance status. Changes at D&B are pushed automatically, not fetched during the next manual sync.
Accounts in CRM are rarely complete. The integration fills the gaps automatically and keeps the data current.
Real-time lead qualification. A lead comes in, the DUNS is identified, and you immediately see company size, industry, and credit rating. No more research, just assess and prioritize.
Enrich accounts with one click. Existing accounts in CRM are often incomplete. With the integration, you retrieve executives, address data, industry codes, and financial metrics directly from the D&B Data Cloud and store them in the account.
Monitoring for existing customers. Once you link an account with a DUNS, you can activate monitoring. If something changes at D&B (insolvency proceedings, name change, executive change), the change is automatically pushed and updated in the CRM.
Compliance data directly in sales. KYC, AML, and ESG are no longer purely finance topics. With the integration, you see Ultimate Beneficial Owner, Sanctions Screening, and ESG scores directly in the account before the contract is signed.
New customer search by criteria. Looking for companies from a specific industry, size class, or region? D&B’s Criteria Search delivers suitable candidates that you can import directly into CRM as leads.
Avoid duplicates with DUNS. The DUNS number is a globally unique company ID. If you check it when creating an account, you’ll recognize duplicates immediately, even if the company names are spelled slightly differently.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Management, Business Development
Data quality as a competitive advantage. Studies show: 70% of CRM data becomes outdated within one year. Companies with clean data achieve 30% higher revenue. The integration keeps your accounts automatically up-to-date without your team having to maintain them manually.
Faster sales decisions. When your sales team doesn’t have to research before evaluating a lead, time-to-first-contact is shortened. The integration delivers validated company data in seconds, not hours.
Compliance without detours. KYC, AML, and ESG are mandatory, not optional. With D&B data directly in CRM, your team meets legal requirements automatically, without separate systems or processes.
For: Marketing, Sales, Customer Success, Operations
From research to action. Before: Lead comes in, you Google the company, check LinkedIn, search the website. Today: Lead comes in, the integration retrieves DUNS and details, you immediately see size, industry, credit rating. You decide instead of searching.
Campaigns with precise targeting. Planning a campaign for medium-sized manufacturing companies in Southern Germany? D&B’s Criteria Search delivers suitable companies with all relevant data that you can import directly as leads.
Proactive customer management. An existing customer becomes insolvent or changes management? With monitoring, you learn about it immediately, not during the next sales visit. You can react before it becomes critical.
No more outdated address data. Address changes, name changes, site closures are automatically transferred to CRM. Your mailings and contact attempts no longer go nowhere.
For: IT, Development, System Architects, Admins
OData v4 API meets D&B Direct+ API. SAP Sales Cloud V2 uses modern REST APIs via OData v4. MARINI connects these with the D&B Direct+ API and maps the Data Blocks (Master Data, Compliance, Financial Risk) to the CRM fields. Bidirectional, in real-time.
All D&B Data Blocks available. From Master Data Basic to Compliance Extended to Comprehensive Financial Risk Assessment: You decide which data blocks you retrieve. The integration supports all packages D&B offers.
Monitoring via webhook. Once an account is linked with a DUNS, you can activate monitoring. D&B sends a webhook when changes occur, MARINI receives it and updates the account in CRM. No polling intervals, no delay.
Identity Resolution and Type-Ahead Search. If you don’t know the exact company name, Identity Resolution suggests the most likely matches based on address, industry, or other details. Type-Ahead Search delivers results while you’re still typing.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
All that D&B offers. Master Data Basic and Extended, Sales & Marketing Intelligence, Compliance Basic and Extended, all Financial Risk Assessments (Traffic Light to Comprehensive), and Company Financials. You select the blocks you need, and MARINI retrieves them in real-time.
Once an account is linked with a DUNS, you can activate monitoring. D&B automatically pushes changes, MARINI receives them and updates the account in CRM. You don’t have to trigger anything manually. Changes like insolvency, name change, or executive change are available immediately.
Yes, with Identity Resolution and Criteria Search. Identity Resolution suggests the most likely companies based on address, industry, or other details. Criteria Search searches by criteria like industry, size, region, or radius. Ideal for new customer acquisition.
Yes. MARINI supports both V1 (C4C) and V2. However, V2 offers more modern APIs and better extensibility. If you’re still working on V1, the D&B integration still works.
Yes. D&B Compliance Extended delivers Ultimate Beneficial Owner, Sanctions Screening, and ESG scores. This data is transferred to CRM via MARINI and stored in the corresponding fields. You fulfill KYC and AML directly in the sales process.
Real-time. Once the DUNS is identified, D&B data is retrieved and stored in the account. This takes a few seconds. With monitoring activated, changes are pushed immediately, not during the next sync.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating SAP Sales Cloud V2 and Dun & Bradstreet. Personalized. Tailored to your goals.
